One of my roles is leading creative work and ensuring that it meets the needs of our clients. Helping our organization think outside the box and embrace creativity is one of the things I love to do as a part of my work. This helps us creatively innovate and build up our reputation in the industry.

Leading the Dallah Advertising Agency’s 20-person creative department, the sole creative arm of the Group’s companies (DAA in advertising, SDImktg in events and experiential, DPC in design and branding, A&F in exhibition spaces, ISS in technology and digital). Collectively, we conceptualize, execute, produce, and deliver 360-degree advertising, marketing, event, experiential, CSR, social media, and digital needs of Qatar’s leading brands in oil & gas, sports, social, and retail… Show more Leading the Dallah Advertising Agency’s 20-person creative department, the sole creative arm of the Group’s companies (DAA in advertising, SDImktg in events and experiential, DPC in design and branding, A&F in exhibition spaces, ISS in technology and digital). Collectively, we conceptualize, execute, produce, and deliver 360-degree advertising, marketing, event, experiential, CSR, social media, and digital needs of Qatar’s leading brands in oil & gas, sports, social, and retail industries. Show less

Contributed to the success of the agency and sustaining its business in Qatar as its creative lead. With extended responsibility of both Y&R and Wunderman creatives combined between 2009-2015?Gained further expertise in creative planning and execution of: • Integrated campaign and activations• Brand development; i.e., brand purpose, brand architecture, and identity• Web, app, and social media environments, and content marketing.Played an important role in business… Show more Contributed to the success of the agency and sustaining its business in Qatar as its creative lead. With extended responsibility of both Y&R and Wunderman creatives combined between 2009-2015?Gained further expertise in creative planning and execution of: • Integrated campaign and activations• Brand development; i.e., brand purpose, brand architecture, and identity• Web, app, and social media environments, and content marketing.Played an important role in business development from pitch wins to client meetings representing the agency.Between 2013-15, Wunderman evolved from a Direct Marketing network to a digital network:• Leveling up skillsets of the teams through workshops and online training• Facilitating workflow cross divisions in the regional network.Notable accounts:Hamad Medical Corporation • Ministry of Public Health • Qatari Diar • Rayyan Water • Jannah • Alfardan Group • Alfardan Properties • Mannai • Barwa RE • Tasweeq • Msheireb Properties • La Cigale Hotel • Oryx, City Centre, and Centro Rotana Hotels • Movenpick Hotel • Grand Heritage Hotel • Souq Waqif Boutique Hotels • PEO Souq Waqif • GORD • Weill Cornell Medical College in Qatar • Aspire Foundation • Al Jazeera Media Training Center Show less

As a result of a collective work, Wunderman won the Doha 2006 Asian Games pitch for the BTL business. It was my team worked on the creative part. I received the management's offer enthusiastically to lead a new creative team in Doha to deliver the challenging 18-month project and exceed the expectations of the Doha Asian Games Organizing Committee (DAGOC):• Played a crucial role in building the creative team with local and international recruits• A typical creative studio workflow… Show more As a result of a collective work, Wunderman won the Doha 2006 Asian Games pitch for the BTL business. It was my team worked on the creative part. I received the management's offer enthusiastically to lead a new creative team in Doha to deliver the challenging 18-month project and exceed the expectations of the Doha Asian Games Organizing Committee (DAGOC):• Played a crucial role in building the creative team with local and international recruits• A typical creative studio workflow model wouldn’t accomplish to handle the weight and the stress of the project; therefore, I innovated a resilient design management model and applied it• Without a traffic manager, my team and I increased the final artwork output, managed the tightest possible deadlines, and minimized errors under constant pressure; to a degree that as a team of 9, we were equal to a team of 20 to 30 (!) designers• Motivated the team to be to-the-purpose through sharing responsibility and leading by example; gained people skills; learned the true meaning of synergy• Helped suppliers in Doha and Dubai to innovate and satisfy our production requirements and deadlines, otherwise could not be possible to impress our worldwide audience creativelyI contributed to agency's success in Qatar after the Asian Games as the lead creative person and remained effectual in business wins and retaining accounts by delivering satisfactory and inspiring creative work.Notable accounts:DAGOC: Doha 2006 Asian Games • West Asian Games 2005 • QOC • Sports Federations (Schools Olympic Day 2008, 2009, Doha Gymnasiade 2009, FIVB Volleyball Club World Championships 2009, 2010, Samsung Diamond League 2009, IHF Handball Super Globe Qatar 2010, AFC Asian Cup Qatar 2011, QFA Qatar Stars League 2012) • Ministry of Health • Jaidah Group (Chevrolet, Isuzu, and Komatsu) • Doha Bank • Al Jazeera Finance • First Finance • Qatar Foundation • Qatar Science and Technology Park • University of Calgary - Qatar • Islamweb • Somou Jewelry Show less

The Y&R management encouraged me, their only BTL specialized creative, to join and strengthen the newly open Wunderman, a YR brand globally. Soon I was leading one of the two creative teams, generating inspiring work:• Created and supervised sizeable scopes of design and communication projects, met tight deadlines, performed effectively under pressure, embraced teamwork• Gained design management and fundamental leadership skills, quickly covered more responsibilities and became a… Show more The Y&R management encouraged me, their only BTL specialized creative, to join and strengthen the newly open Wunderman, a YR brand globally. Soon I was leading one of the two creative teams, generating inspiring work:• Created and supervised sizeable scopes of design and communication projects, met tight deadlines, performed effectively under pressure, embraced teamwork• Gained design management and fundamental leadership skills, quickly covered more responsibilities and became a Creative Group Head• Learned about measuring results, planning, loyalty programs, and B2B• Assisted the Creative Director in recruitment and appraisals, gained HR-related skills• Won momentous pitches locally and regionally, topped it with few creative awards.Notable accounts: Masafi Water • Jaguar • Land Rover • Ford • Bank of Sharjah • Alfa Telecom • Emaar • Sharjah Tourism Show less

I was recruited to improve the agency's design and BTL offering for the existing accounts, leveling it up by Y&R's internationally recognized ATL work. As the only Art Director dedicated to graphic design in a one-person department, I worked directly with client servicing teams, clients, and the Creative Director. Together, we quickly made our offering a competitive one. I exceeded expectations and positively contributed to the agency's reputation by winning local and international… Show more I was recruited to improve the agency's design and BTL offering for the existing accounts, leveling it up by Y&R's internationally recognized ATL work. As the only Art Director dedicated to graphic design in a one-person department, I worked directly with client servicing teams, clients, and the Creative Director. Together, we quickly made our offering a competitive one. I exceeded expectations and positively contributed to the agency's reputation by winning local and international awards in BTL and Digital categories.Notable Accounts:Masafi Water • Damas • Areej • LG • AIG • Emaar Show less

I helped improve the artistic and conceptual qualities of the work of a small creative team in the agency, resulting quick approvals and business wins. I increased my knowledge in packaging design, photography, printing, and exhibition stand production.Industries: Food, healthcare, cosmetics

The founder invited me to become a member of a select graphic designers team in her boutique design agency thanks to my noteworthy work at the international design workshop 'Grafist,' in Istanbul. I participated in experimental design projects as well as the actual client briefs.Industries: Culture and arts, retail

I was an improvement factor in the agency's creative outcome conceptually and artistically mostly for catalogs and posters for the clothing industry. I had my first-hand experience in desktop publishing and prepress. Industries: Retail, fashion