Carlos Arturo Romero Escobar
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Carlos Arturo Romero Escobar Email & Phone Number

Growth Marketing Manager at ULIV
Location: Xochimilco, Mexico City, Mexico 8 work roles 7 schools
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Current company
ULIV
Role
Growth Marketing Manager
Location
Xochimilco, Mexico City, Mexico
Company size
75 employees

Who is Carlos Arturo Romero Escobar? Overview

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Quick answer

Carlos Arturo Romero Escobar is listed as Growth Marketing Manager at ULIV, a company with 75 employees, based in Xochimilco, Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Carlos Arturo Romero Escobar.

Carlos Arturo Romero Escobar previously worked as Growth Hacking Coordinator at Coppel S.A. De C.V. and CRO | UX Consultant at Freelance. Carlos Arturo Romero Escobar holds Master'S Degree, Commercial And Customer Management from Universidad Carlos Iii De Madrid.

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Email format at ULIV

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ULIV

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Profile bio

About Carlos Arturo Romero Escobar

Experienced marketer with a comprehensive background in UX Research, digital analytics and market research, enthusiast at leading analytical and strategic initiatives. Proficient in storytelling and transforming complex data into actionable insights. Demonstrated data-driven mindset to help develop strong user-centered products and digital marketing strategies. Skilled in mentorship and team leadership, fostering a collaborative environment for innovation and growth. Seeking opportunities to leverage my diverse skill set to drive impactful results.

Current workplace

Carlos Arturo Romero Escobar's current company

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ULIV
Uliv
Growth Marketing Manager
Mexico City, Mexico
Website
uliv.mx
Employees
75
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8 roles

Carlos Arturo Romero Escobar work experience

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Growth Marketing Manager

Uliv

Mexico City, Mexico

Growth Hacking Coordinator

Current
Coppel S.A. De C.V.

Coordinate digital metrics analysis and conversion rate optimizations (CRO): Achieved a 10% increase in sales during peak seasons through strategy optimization.Collect and generate insights: Development of the digital marketing indicators and insights management system.Propose A/B tests: Improved social media conversion rate by 15%.Coordinate dashboards.

Jun 2021 - Present

Cro | Ux Consultant

Current
Freelance

Conduct UX Design projects: Redesign of the cppl.io site to improve the generation of utm's. See use case.Conduct interviews: Development of the empathy phase with cppl.io usersPrepare ideation and prototyping sessions: Development of wireframes and prototypes.

Jan 2023 - Present

Ux Research Manager

Didi

México

Coordinate UX research projects: Increased DiDi Food's market share by 5%.Supervise usability tests: Improved NPS by 10% through consumption barriers analysis.Lead ideation workshops: Collaborated with product teams to develop new features.

May 2020 - May 2021

Freelance

Bartola Digital

Digital Marketing campaigns in Facebook | Google (leads, branding and sales). Data analysis for campaings optimization. Digital marketing campaigns monitoring. Mailing campaigns by client segment and funnel stage.

Jan 2018 - Jul 2020

Sr Researcher

Coppel S.A. De C.V.

Coordinate usability tests: Reduced credit application questionnaire completion time by 30%.Plan market research projects: Developed a detailed profile of recurring customers with transactional behavioranalysis and usage & attitudes (U&A) studies.Supervise database analysis: Enhanced email click-through rate (CTR) by 5% through a recommendation model.

Jul 2016 - May 2020

Quantitative Manager

Federal Telecommunications Institute

Plan market research projects: Designed the first National Media Consumption Survey in Mexico (ENCCA).Coordinate audience analysis: Designed audience analysis for public policy development in the television marketand competition in Mexico

May 2014 - Jul 2016

Quantitative Manager

Channel 11

Plan market research projects: Increased audience levels by 30%.Coordinate audience analysis: Increased exposure time to the morning programming block through focusgroups to understand consumption barriers.

Jul 2006 - Apr 2014
Team & coworkers

Colleagues at ULIV

Other employees you can reach at uliv.mx. View company contacts for 75 employees →

AR Alejandra Robledo Alejandra Robledo Colleague at UlivMexico City, Mexico, Mexico View → CS Carlos Solano S. Carlos Solano S. Colleague at UlivMexico, Mexico View → MA Manuel Acevedo Oseguera Manuel Acevedo Oseguera Colleague at UlivMexico City, Mexico, Mexico View → DB Diana Ballesteros Diana Ballesteros Colleague at UlivMexico City, Mexico, Mexico View → LT Lesly Tetuan Lesly Tetuan Colleague at UlivMexico City, Mexico, Mexico View → BN Benjamín Nuñez Benjamín Nuñez Colleague at UlivMexico City Metropolitan Area, Mexico View → MA Miguel Angel Sanchez Maldonado Miguel Angel Sanchez Maldonado Colleague at UlivMexico City Metropolitan Area, Mexico View → AC Arely Celis Fuentes Arely Celis Fuentes Colleague at UlivAtizapán De Zaragoza, México, Mexico, Mexico View → DP Daniela Padrón Cabrera Daniela Padrón Cabrera Colleague at UlivMexico City, Mexico, Mexico View → SB Selene Butrón Selene Butrón Colleague at UlivEcatepec De Morelos, México, Mexico, Mexico View →
7 education records

Carlos Arturo Romero Escobar education

Postgraduate, Market Research

Itam

Curso Especializado, Customer Experience Management

Icemd

Course with strong focus on analysis and development of strategies in order to enhance the customer experience.

FAQ

Frequently asked questions about Carlos Arturo Romero Escobar

Quick answers generated from the profile data available on this page.

What company does Carlos Arturo Romero Escobar work for?

Carlos Arturo Romero Escobar works for ULIV.

What is Carlos Arturo Romero Escobar's role at ULIV?

Carlos Arturo Romero Escobar is listed as Growth Marketing Manager at ULIV.

Where is Carlos Arturo Romero Escobar based?

Carlos Arturo Romero Escobar is based in Xochimilco, Mexico City, Mexico while working with ULIV.

What companies has Carlos Arturo Romero Escobar worked for?

Carlos Arturo Romero Escobar has worked for Uliv, Coppel S.A. De C.V., Freelance, Didi, and Bartola Digital.

Who are Carlos Arturo Romero Escobar's colleagues at ULIV?

Carlos Arturo Romero Escobar's colleagues at ULIV include Alejandra Robledo, Carlos Solano S., Manuel Acevedo Oseguera, Diana Ballesteros, and Lesly Tetuan.

How can I contact Carlos Arturo Romero Escobar?

You can use AeroLeads to view verified contact signals for Carlos Arturo Romero Escobar at ULIV, including work email, phone, and LinkedIn data when available.

What schools did Carlos Arturo Romero Escobar attend?

Carlos Arturo Romero Escobar holds Master'S Degree, Commercial And Customer Management from Universidad Carlos Iii De Madrid.

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