I define and drive the UX strategy for the A/NZ region, aligned with our GTM strategic product vision and business goals, across our enormous portfolio of HR, credit, fraud protection and identity management product segments. This includes B2B commercial and direct to consumer products used by the big four banks, lenders, auction houses, dealerships, superannuation providers, insurance firms and more, not to mention millions of everyday Australians.I create, implement and govern user-centered (customer centered) design principles and end-to-end design process for the region, spanning planning and ideation, discovery, definition, development, deployment and post-launch evaluation / monitoring. I continually work across executive, GM and senior leadership levels, cross-functional teams and squads, to achieve buy-in and maintain this.I’ve established and matured design team processes that broke down silos, enabling and empowering my UX Researchers and Senior UI Experience Designers to collaborate more effectively across regions and cross-functional teams, maximizing efficiency, while nurturing their professional development and growth as highly visible, rising stars in the business.My vision is to expand the richness of our services through viable, delightfully intuitive, innovative experiences that exceed all customer success measures (UX design OKRs) to keep Equifax the undisputed market leader in data.

Lead and managed a talented team of Senior Experience Designers, Product and UX Researchers, identifying UX/UI design and product development initiatives prioritised to positively affect B2B2C customer sentiment, engagement and adoption, and thus drive revenue. I do this by collaboratively defining and executing our product portfolio vision, focussing on our Product Design pillar of excellence.We continually leverage data and AI to know our customers, using insights to deliver better personalisation and automation experiences across multiple channels. We partner with data scientists in the Data Intelligence team to capture deep insights into user behaviors, their deep histories and preferences, directly informing customer-centric design modifications and providing recommendations to relevant leaders.I recruit, develop, nurture, coach, mentor, and retain my valuable team, building their capabilities, empowering their professional growth.. I am a people manager who genuinely cares about the sentiment of my team. I recognise that a flourishing and well respected team delivers their best work and opens all sorts of opportunities.

— As part of the Leadership Team, I led product vision and strategy of our financial investment platform and superfund, mercerfinancialservices.com, the member and self-managed Superannuation portal serving approximately 800,000 members.— I owned and managed the product design function, responsible for defining and hitting customer satisfaction and engagement KPIs.— Well versed in the UX/UI of self-serve investment management, ASX and international stocks, index funds, managed funds and instrument performance / price charts, cryptocurrency trading and fiat exchange, portfolio management, KYC (Know Your Customer), MFA (Multi Factor Authentication) and more.— I led the strategic redesign and redevelopment of our B2B2C member portal, spearheading the creation of a comprehensive and best in class Design System. Part of it is still publicly accessible at https://mst.devwell2.io/ The design system includes examples on how client skinnable themes should be applied, many different styles of interactive charts for self-managing investment portfolios and assessing their performance, well defined UI behaviors, including animations, touch controls, WCAG “AA” accessibility criteria, complex responsive layout transformations and guidelines for how fonts, forms, buttons, tables, accents and color schemes were to be customisable in order to closely match client design systems. This effort significantly elevated the product onboarding experience and customisation options for our B2B clients, most notably caresuper.com.au, which went on to win a number of awards for member experience: www.caresuper.com.au/why-caresuper/awards — Developed strategic business cases and secured executive buy-in, acquiring essential resources to propel long-term digital transformation initiatives.— People management: grew a team of UX researchers, UI designers, front-end devs and digital strategists. Maintained high rapport and morale across a blended co-located and geographically dispersed team.

— Led AAMI Insurance’s consumer-facing portfolio, enhancing user interaction through customer-centric design practices across all digital channels including self-service login and 21 product funnels.— People management and team development: direct reports included CMS specialist, two content producers, test and target specialists, senior UX designer and customer insights specialist. Mentored to teams of UX & UI designers, content producers, and development squads, ensuring initiatives were executed on budget, within deadlines, and according to scope.— Product Management: ownership across digital platforms, including member self-service, acquisition funnels, public sites, online chat, apps, insurance claims, and design systems. Managed the creation and ongoing refinement of the product pipeline, emphasizing customer insights and data-driven design.— Project Management: Coordinated project management efforts utilizing waterfall, agile, and hybrid methodologies to tailor execution strategies to specific product initiatives.— Financial and strategic planning: Successfully secured funding for proposals aimed at bolstering eCommerce growth and retention, demonstrating proficiency in financial planning and resource allocation.— Data-driven eCommerce decision making: Directed thorough analysis of customer engagement data using tools like Clicktale, AdHoc, BigDatr, Site Catalyst, and HitWise to monitor funnel health and user engagement, optimizing eCommerce conversion rates and addressing user pain points.— Awarded multiple industry recognitions, including 1st place for Innovation in Financial Services (Insurance) and 1st place in the Global Reviews Digital Customer Experience Index, underscoring a commitment to excellence and innovative user experience design.

— Strategic Digital Design and Collaboration: Identified and scoped effective digital strategies in collaboration with marketing teams, strategists, and senior-level management, basing decisions on comprehensive analytical data, UX research, business needs, and ROI potential.— Business Development and Networking: Actively procured new business opportunities through participation in events, networking summits, and expos, and by fostering strong relationships, effectively pitching tenders, and responding to RFPs.— Specialization in Mobile-First Digital Solutions: Tailored mobile-first offerings, specializing in the management and execution of medium to large-scale digital projects across various verticals, with a focus on non-profit and retail eCommerce sectors.— People management: hiring, training, mentoring and managing junior and mid level direct reportsLeadership in Strategic Proposal Development: Directed and managed teams responsible for preparing tenders, business proposals, and RFQs, ensuring alignment with organizational goals across multiple industry verticals.

— Certified Advanced Digital Project Manager, leading digital initiatives with hybrid waterfall, agile and lean methodologies — Managed a portfolio of ten SME and mid-tier projects concurrently— Daily stand-ups and huddles with devs and design resources to ensure best practice UX was applied across all digital touchpoints of the customer experienceSpecialised in UX / UI user experience, WCAG 2.0 "A", "AA" and "AAA" accessibility and 45+ demographic usability— Delivery to deadlines, revenue, P/E ratio of projects— Applied knowledge in digital advertising; SEM / PPC and SEO strategy— Applied knowledge in web strategy, UED / UX design

— Manage digital project lifecycle & client relations— Conceptual design and wireframing— Scoping, online strategy, proposals— Improve digital briefing process— Online advertising and EDM campaigns, reports— Manage teams of 3rd party developers— Streamline design & development, improve efficiency— Recommend digital media-buying strategies— Maintain W3C guidelines within projects— Development in XHTML/CSS/PHP/jQuery— Experienced insights into social network trends and forecasts— Build the agency's digital credentials, introduce new digital products— Ensure sound SEO and SEM strategies

Management and execution of projects in digital media, Facebook Adverts / AdWords / online ad campaigns, re-branding, logos, banners, EDMs, web design & front-end development, site updates, CMS management, Search Engine Optimisation, Google Analytics, content & copy writing, technical support.

Design, development, day-to-day management of the online presence of Dodo's group of companies: Bet247, Dodo Electricity & Gas, SecureWay, Pendo Wireless Alarms, Back Of The Truck, StudioMint Interior Design, Shangri-La Construction, Acquire Asia Pacific and others. Project manage a number of dedicated designers and developers.Specialisations: Usability (UI), SEO, EDM campaigns, CMS updates, Joomla development, Google analytics and traffic optimisation, managment of teams, recommendations and strategy.

10-month contract: Launch, manage consistent improvement of CFA Connect (www.cfaconnect.net.au), the social network and home of news and discussion for the CFA. Develop, design, project manage, provide SEO reports, recommendations, implement improvements, suggest and manage print and online marketing campaigns, occasional travel to conduct training and education, work cross-department, co-manage 3rd-party development projects, occasional Public Relations work.

Development, debugging & testing in HTML, CSS, XSLT, ActionScript 2.0, digital design, project research.