Ahsan Iftikhar Email & Phone Number

Berlin, De

Berlin, Germany

• Solely responsible for improving the customer shopping experience on our mobile app and website, as well as the design and functionality of our internal softwares

• Web designer for TopBoffin – an offshore outsourcing company that provides virtual employee services and offshore operations to enterprises in the UK • User experience and interface designer for Laddu; a virtual speed dating experience primarily targeting the South Asian diaspora. I revised the signup IA which increased the number of new users by almost 3 times in the 6 weeks after changes were implemented• Collaborated with a developer to design an online dashboard that provides country-specific Covid and vaccination statistics• Designed the flow, IA and wireframes for a 'Virtual Waiting Room' for an e-commerce startup selling preowned luxury clothing

Lahore, Pakistan

• Principal designer for a mobile app for the entire developmental cycle, from ideation to mockup design. As a starting point, I conducted in-person interviews and moderated focus groups, depending on the feature set. After sketching and creating the first digital iteration of the MVP, I onboarded another designer 8 months into the project. This allowed me to focus more on the flow/IA and functionality of the app and setting up the design system while delegating and managing the interface and interaction design. Some features for the app included: a moderated chat room simulating the Pakistani Parliament, e-Textbook on Civic Education with MCQ-based quizzes, and offering free Legal aid through the app• In charge of storyboarding, wireframes and copywriting for mobile RPGs for 2 sets of audiences: children under 12, and young-adults 13-19• Led the redesign of the company website by making it responsive, created illustrations and animations, and adding an online store to increase brand awareness and customer engagement, which helped onboard 2 additional donors • Storyboarding, illustrating and animating short animated videos on socially relevant topics such as voting, discrimination against minorities, environmental health, and freedom of speech and censorship

Lahore, Pakistan

• Formulating the strategy, requirements and user experience for the Enage app• Re-organising the information architecture and design of the website• Tasks include: goal setting, user research and interviews, persona creation, story boarding, and information architecture

Lahore, Pakistan

• In charge of Marketing, HR, and Organisational Change strategic planning and policies• Conduct change meetings and notify affected parties of the changes that are scheduled, approved, or declined• Partnered with IT team to streamline the inventory management by updating manual data entry to computerized FIFO perpetual inventory system• Web design for Ishtiaq Steel Mills; conducted competitor research, sitemap optimisation, updating web content and user interface. Project hand-off in 2 weeks• Reduced marketing expenditure by ≃40% by shifting from print marketing

Lahore, Pakistan

• Liaison between upper management and employees on contract terms, grievance procedures and disciplinary policies • Reformed staffing and compensation strategies for over 350 permanent and contractual employees• Reduced employee turnover from ≃25% to 10% in 2015, and under 15% in 2016• Cut administration costs by 30% by restructuring the workforce• Composed the HR handbook addressing employment policies, bullying, and health & safety measures etc.• Designed and led seminars on policy changes, bullying, and on aligning vision, mission and processes with corporate goals

Lahore, Pakistan

Master Of Arts - Ma, Visual And Experience Design

Visual & Experience Design is a Master's programme that focuses on the intersection between human and technology. With courses such.

Voice Ui Design

• Deep dive into topics such as user and system personas, placeonas, understanding how Alexa works, voice scripts, working with AWS.

Certified Ux Designer With Specialisation In Ui Design

• Training with industry-leading mentors, on a course designed by experts from companies like Apple and Amazon, focusing on data-driven UX.

Master'S Degree, International Employment Relations And Human Resource Management, Merit

Activities and Societies: LSE Visual Arts SocietyDissertation Title: Why We Do What We Do: Rationalising Workplace Deviance at Various.

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services, Merit