Senior Ux Researcher
Current- Leading UX research projects to improve user experience and engagement across multiple sub-products within the platform- Conducting user behaviour analysis using Google Analytics, Qlik-based platforms, and customer support data, driving research-driven improvements and optimizing user segmentation- Facilitating stakeholder workshops, mapping user workflows through exploratory research, and conducting several moderated usability tests, leading to significant improvements in tool… Show more - Leading UX research projects to improve user experience and engagement across multiple sub-products within the platform- Conducting user behaviour analysis using Google Analytics, Qlik-based platforms, and customer support data, driving research-driven improvements and optimizing user segmentation- Facilitating stakeholder workshops, mapping user workflows through exploratory research, and conducting several moderated usability tests, leading to significant improvements in tool functionality and identifying new feature opportunities- Managing participant recruitment and coordinating with external agencies to ensure effective execution of research initiatives, while collaborating with compliance teams to align projects with regulatory standards- Delivering research insights via reports, presentations, and customer journey maps, contributing to a more intuitive platform and improved user satisfaction- Organizing and facilitating ideation workshops with cross-functional teams (Product Managers, UX Designers, Data Analysts), driving innovative ideas, influencing product roadmaps, and ensuring research findings play a critical role in product decisions Show less