Projects : Contact Support Redesign | Docusign Persona Redesign | Language&-Country Selector RedesignApplied methodologies : System/ Persona / Scenarios / Interview/ Framework. These three projects won high accolades and recognition by both stakeholders and the UX team.

- In charge of designing and implementing customer experience design principle and innovative UX solutions for E-commerce products for crucial clients including: Air China, Bank of China and China Unicom; - Applied methodologies: Persona / Scenarios / Customer Journey Map / Service Blueprint / Web Analytics/ Usability testing Projects:--SAIC MOTOR (Automotive E-commerce): Defined visual design principle; formulated interaction design principles and Visual Style Tiles.--Air China: Identified negative UX scenarios; designed the optimal breakthrough experience and the product blueprint;--Bank of China: Enhanced the experience quality of enterprise online banking product for Bank of China;

Led and managed the UED team of Tencent Weiyun(腾讯微云). Resonposibities includes User Research, Interaction Design & Visual Design. -- Applied methodologies: User Interview / Persona / Web Analytics / Storyboard

-- Led the Alipay mobile app UX team in charge of user interactions and visual designs; -- Established the information architecture for various mobile operating systems such as IOS, Android and WP7; -- Applied methodologies: User Interview / Card Sorting / Web Analytics / Storyboard /

--Promoted to lead and manage user experiences for China's biggest online third-party payment solution.-- Managed product features and designed UX experiences for Alipay account products in PC end such as Account management, Transactions, Notifications, and Cash Withdrawal.-- Managed product features and designed UX experiences for Alipay Security Product: Performed deep analysis of the user subjective sense of security for Alipay security products; Defined UX goals, principles and designed the UX system for Alipay security products such as Password, Cell Phone Security Code, Digital Certificate, USBKEY; -- Applied methodologies: Web analytics / Experience Measurement / Metric Analysis.

Online social media community for families with children of ages from 3 to 6; -- Responsible for overall product experience design and management; -- Achieved 800K active users within seven months after joining.

--Launched an online social media community for college students, managing the overall product management and UX design departments-- Successfully developed an attractive online community 5jia1.com, which became the largest social media for college clubs with more than 600k active users in 2006.

-- The largest Chinese-language web portal;-- In charge of user experience design for portal sections such as Finance, Technology, Culture, Reading and Real Estate;-- Conducted user research to identify user needs and evaluated features and UX for SINA online products; -- Designed the information architecture, developed product prototype; -- Defined the procedure of usability testing for SINA UX team; authored related documents such as the standard test procedure and test transcript; designed the methods for data statistics and test reports.

In charge of overall UI design and animation creativity for clients like Pepsi and Pizza Hut.