• Currently focused on design system migration as well as designing features for increasing revenue through increase in sales.• Led the design side of Flights' PWA design system migration, resulting in a 78% improvement in LCP in collaboration with a team of 5 developers, designers, and PM.

Middle East’s Leading Online Travel & Tourism Company• Initiated bilingual UI design guidelines for all products that improved design for Arabic, impacting 4 platforms and 5 products.• Collaborated closely with 12+ product designers in enhancing the main design system that improved the efficiency of 20+ critical components in 5 products.• Achieved a two-fold reduction in design and development efforts by implementing a scalable solution for the user journey of flight conditions.• Diminished the weekly back and forth between engineering and design by 90% by structuring the design documentation and design QA.

• Recognized as a Top 1% mentor of February 2024• Recognized as a Top 1% mentor of April 2024

Abler, will help you pause, reflect, and act mindfully, freeing you from anxiety-driven behaviours.

• Enhanced the website efficiency by redesigning the primary funnel with the analytics obtained from Hotjar which increased the conversion rate.• Reduced the design time by 60% by designing a UI kit for a new e-commerce product.• Increased customer satisfaction by applying design solutions based on insights collected from customer service.

Banking Messenger with 10M+ Users• Implemented the Crowdfunding and Split payment features by conducting user research, data analysis, and designing the user interface.• Improved the user experience of payment services like money transfer, sending/receiving money through messaging, gift pocket, recharge, and bill payment.• Established BaleMessenger’s UX-writing guidelines which improved the product’s efficiency.

• Resolved 110 implementation issues by executing design QA on the IranMall app.• Designed the responsive version of Kumelk, a real estate search engine website in 3 different breakpoints.• Designed user flows of "Khesht", a real estate marketplace website.

Funglish is a gamification English learning app for Persian-speaking users. My responsibility was to redesign the entire project. After 1 year of the redesign, the app managed to convince one of the biggest Iranian investors, to invest in it.

Bizonline is a retail E-commerce website that sells digital products such as phones, tablets, and accessories.