Democratise wealth creation for Micro, Small, and Medium Enterprises in emerging markets, through financing and training.

I provide Design advice to startups and non-design leaders managing Design functions. Ad-hoc & pro bono.

I partnered with Koko Networks to define a UX vision for their service, streamline their internal ways of working, and plan the strategic growth of their Design team; all to ensure both the team and the design discipline aligned with the company's commercial goals. I collaborated closely with their CPO and CTO, as well as their Product and Tech leadership.Koko has ambitions of expanding to all of Africa and being a leader in the 'clean cooking' space.#Africa #Energy #CleanCooking

Director-level responsibilities. Worked with the executive leadership across two brands, Greetz and Moonpig in NL and UK, to articulate a vision and strategy for UX and drive customer-first thinking.Scaled and managed a team of Product Designers and Researchers across the UK and the Netherlands from 3 to 20.- Spearheaded strategic business initiatives to improve customer satisfaction, conversion, and retention.- Received awards for best mobile app experience and best e-commerce website.- Responsible for the entire Product Design function for different brands under the Moonpig Group- Shared best Product practices industry-wide through regular public speaking.

I managed a team of Product Designers and User Researchers across 2 countries, Uk and the Netherlands.As part of my role at Moonpig I was responsible for driving the vision and strategy for UX and Research at company level. I was able to achieve these by:• Working with peers in Tech and non-tech teams to align user and business goals.• Growing the influence and impact of Research insights on business decisions. My team has been able to do this through having a keen understanding of the company and its inner workings as well as observing the market, competitors and regular dialogue with our users.• Creating the structures necessary for Product Designers and User Researchers to be able to leverage existing Big Data.• Evangelising the value of Design within Moonpig as well as industry-wide, I share insights at industry events regularly.• Working across two brands Moonpig and Greetz, our sibling company in the Netherlands.

At Farfetch I managed a team of Platform Designers accross 2 offices, enabling them to build complex B2B solutions. As part of my role I was responsible for:• Defining Design practices and ways of working• Setting up career progression frameworks and OKRs• Recruiting as well as defining standards for our recruitment process• Collaborating with peers in Leadership to set strategy and direction for the team• Coaching and mentoring

Consultant for major enterprise clients on end-to-end digital transformation projects. - Coached client teams on Agile (XP) and Design Thinking best practices. - Led product and UX strategy within cross-functional teams, developing new revenue streams for corporate clients. - Notable clients included HSBC, Santander, Ford Motor Co., and the Australian Government.Key Activities:- Agile enablement and advanced facilitation- Interaction design and research- Design systems design and implementation

Working with global enterprise clients to create great digital products. My role covered:• Product strategy• Leading research• Design Systems• Interaction design• Wireframes & Prototyping• User testing• Agile enablement and facilitation• Coordinating teams of Designers• Stakeholder management

LifeSTech (Life Supporting Technologies) is a Spanish Research and Development group belonging to Universidad Politécnica de Madrid (UPM). Over my 5 years at LST, I worked for a variety of technological projects in the areas of health and accessibility, in a role combining creativity and research.As the lead UX/UI designer at LST I was responsible for tasks covering design's full spectrum: • Conceptualization and design of products and services.• Research.• Prototyping and wireframing.• User testing.• Web and mobile design (iOS, Android).• Communication Design and Branding.• Working closely with developers, UX designers and end user organizations to ensure that the resulting solutions are user centered and effectively implemented.• 3D character design and animation.

Designed, developed and animated over 300 3D products for an online shop in a social entertainment platform with over 50 million registered users.

Worked as a designer for a variety of marketing and communications agencies as well as design studios, and did work for global companies such as BAT (British American Tobacco) and DIAGEO (world’s leading spirit producer and distributor).