As a Senior UX/UI Designer at Fortress GB, I led end-to-end web projects, collaborating with cross-functional teams from concept to deployment. I managed design ideation, information architecture, and wireframing, focusing on enhancing engagement, usability, and revenue growth. My work included developing white-label loyalty portals for major sports leagues (MLB, NFL, NHL, FIFA, Premier League and other international leagues) and admin CRM systems for content management used by sports clubs… Show more As a Senior UX/UI Designer at Fortress GB, I led end-to-end web projects, collaborating with cross-functional teams from concept to deployment. I managed design ideation, information architecture, and wireframing, focusing on enhancing engagement, usability, and revenue growth. My work included developing white-label loyalty portals for major sports leagues (MLB, NFL, NHL, FIFA, Premier League and other international leagues) and admin CRM systems for content management used by sports clubs. Selected Contributions:• Created two comprehensive design systems: - Rewards Platform for Fan Engagement: Designed a system featuring: • Marketplace: E-commerce for items using points and money, with auction functionality and exclusive event access. • User Management: Login, registration, onboarding, and membership options for kids and partners. • Subscription Memberships: Various tiers for fan engagement. • Interactive Games: Trivia, polls, score predictors, and fantasy features. • Payment Solutions: Link fan cards or tickets with payment cards to earn and redeem points. - CRM Administration, Data Visualisation, and SaaS Systems: Developed various applications, forming a large-scale ecosystem for data management and visualisation.• Delivered innovative solutions that significantly improved user engagement and platform usability.• Achieved a 30% revenue growth annually through iterative enhancements to the user experience.• Boosted user base by 50% by optimising platform usability for individuals with visual disabilities.• Enhanced user retention by 60% through targeted use of feedback and research insights. Show less

As a Web & UX/UI Designer at Fortress GB, I laid the groundwork for the company's design processes and vision. I managed project timelines, coordinated events to enhance our tech conference presence, and contributed to company-wide initiatives. I revamped the Rewards Platform, transforming it from a beta version into a fully responsive design adaptable to any device.Selected Contributions: • Transformed the initial non-responsive Rewards Platform, designed by small team of… Show more As a Web & UX/UI Designer at Fortress GB, I laid the groundwork for the company's design processes and vision. I managed project timelines, coordinated events to enhance our tech conference presence, and contributed to company-wide initiatives. I revamped the Rewards Platform, transforming it from a beta version into a fully responsive design adaptable to any device.Selected Contributions: • Transformed the initial non-responsive Rewards Platform, designed by small team of developers, into a more comprehensive and scalable project.• Successfully evolved the product, leading to a promotion, where I began hiring additional team members to further develop and enhance the product.• Elevated user satisfaction by 80% through enhanced user experience and refined research methodologies. Show less

In this role, I managed the brand and design system development for a SaaS pet service application, ensuring seamless integration for pet owners and service providers like dog walkers, trainers, and vet clinics. I oversaw the entire design process, from concept to deployment, collaborated with developers, and planned the project roadmap. I also conducted user testing in beta mode, gathering feedback through in-person interviews and analytic tools to enhance the user… Show more In this role, I managed the brand and design system development for a SaaS pet service application, ensuring seamless integration for pet owners and service providers like dog walkers, trainers, and vet clinics. I oversaw the entire design process, from concept to deployment, collaborated with developers, and planned the project roadmap. I also conducted user testing in beta mode, gathering feedback through in-person interviews and analytic tools to enhance the user experience.Selected Contributions:• Led development of design system for SaaS pet service application, ensuring integration for pet owners and service providers.• Oversaw design process from concept to deployment, collaborating with developers and planning the project roadmap.• Utilised user feedback to continuously refine and enhance the user experience, leading to increased satisfaction and usability.• Developed a comprehensive design system that effectively addressed the needs of both pet owners and service providers.• Ensured efficient and effective project management and deployment, resulting in a user-friendly application.• Utilised user feedback to continuously refine and enhance the user experience, leading to increased satisfaction and usability.. Show less

I managed internal brand positioning and market presence for the financial division of Mercedes-Benz Romania. I oversaw print processes and presentation materials to ensure brand alignment, organised and executed brand events, including financial conferences and new car launches, and coordinated brand presentation stands and materials for effective event execution.While my role involved minimal design input on web projects, I was deeply engaged in organising and executing brand events… Show more I managed internal brand positioning and market presence for the financial division of Mercedes-Benz Romania. I oversaw print processes and presentation materials to ensure brand alignment, organised and executed brand events, including financial conferences and new car launches, and coordinated brand presentation stands and materials for effective event execution.While my role involved minimal design input on web projects, I was deeply engaged in organising and executing brand events for financial conferences, new car model launches, and other promotional projects. This included not only handling design aspects but also gathering materials, setting up brand presentation stands, and ensuring effective event execution.Selected Contributions:• Managed internal brand positioning and market presence for Mercedes-Benz Romania's financial section.• Organised and executed brand events, including financial conferences and new car model launches.• Enhanced brand visibility and cohesion through meticulous planning and execution of communications.• Developed a deep understanding of luxury branding and corporate culture branding through comprehensive event management and brand presentation. Show less

As a Creative Cloud Representative, I taught university students and business professionals how to effectively use the full Adobe Creative Cloud suite. I designed tailored tutorials based on my extensive knowledge and user feedback, focusing on lessons that aligned with current market trends and business needs. In addition to teaching, I promoted and sold various Creative Cloud packages and memberships, helping users maximize their creative potential with Adobe tools. This role combined… Show more As a Creative Cloud Representative, I taught university students and business professionals how to effectively use the full Adobe Creative Cloud suite. I designed tailored tutorials based on my extensive knowledge and user feedback, focusing on lessons that aligned with current market trends and business needs. In addition to teaching, I promoted and sold various Creative Cloud packages and memberships, helping users maximize their creative potential with Adobe tools. This role combined instructional design, sales, and hands-on training to ensure users could fully leverage Adobe Creative Cloud's capabilities.Selected Contributions:• Created and delivered targeted tutorials on Adobe Creative Cloud, enhancing user skills and aligning with market needs.• Promoted and sold Creative Cloud packages, integrating instructional design to increase sales to maximise business potential. Show less

What started as a small rebranding project evolved into a full-time role where I shaped the visual identity of a coffee shop franchise and expanded its presence across multiple locations. I assumed comprehensive responsibility for all aspects of brand development and management, from initial conceptualisation to execution. My role encompassed brand strategy, content creation, signage presentation, packaging design, and web design. I curated cohesive visual elements across various… Show more What started as a small rebranding project evolved into a full-time role where I shaped the visual identity of a coffee shop franchise and expanded its presence across multiple locations. I assumed comprehensive responsibility for all aspects of brand development and management, from initial conceptualisation to execution. My role encompassed brand strategy, content creation, signage presentation, packaging design, and web design. I curated cohesive visual elements across various platforms, ensuring a consistent and compelling brand experience for Hi Coffee customers.Selected Contributions:• Led the rebranding of Hi Coffee, shaping its visual identity and expanding its franchise presence.• Managed all aspects of brand development, including strategy, content creation, and design.• Ensured a cohesive brand experience, significantly elevating Hi Coffee's market presence.• Also created and managed all of the web presence from social media to Website. Show less

As a Graphic Designer for Quart Creative, a small studio in the heart of Bucharest, I had the unique opportunity to help build the startup from the ground up alongside a close friend. As the only other employee besides the developer, I took on a wide range of responsibilities, including print design, marketing, social media materials, packaging, and web design. This role allowed me to wear many hats and gain hands-on experience in various aspects of graphic design and marketing.… Show more As a Graphic Designer for Quart Creative, a small studio in the heart of Bucharest, I had the unique opportunity to help build the startup from the ground up alongside a close friend. As the only other employee besides the developer, I took on a wide range of responsibilities, including print design, marketing, social media materials, packaging, and web design. This role allowed me to wear many hats and gain hands-on experience in various aspects of graphic design and marketing. In this dynamic and intimate setting, I played a key role in shaping the studio's creative output and contributed significantly to its early growth and success.Selected Contributions:• Collaborated closely with developer to build the startup from the ground up, contributing to a 30% annual revenue increase. • Took on diverse responsibilities including print design, marketing, social media, packaging, and web design. • Played a key role in shaping the studio's creative output, significantly contributing to its early growth and success. Show less

I started my journey with Accent Creative ADC by winning a university competition where I presented a website project aimed at helping the Swansea community connect with businesses for job opportunities and task-based services, similar to LinkedIn but focused on individual needs. As the winner, I was offered a Graphic Designer work placement, and through my dedication and skills, I quickly impressed the leadership, leading to an expanded role that included project management… Show more I started my journey with Accent Creative ADC by winning a university competition where I presented a website project aimed at helping the Swansea community connect with businesses for job opportunities and task-based services, similar to LinkedIn but focused on individual needs. As the winner, I was offered a Graphic Designer work placement, and through my dedication and skills, I quickly impressed the leadership, leading to an expanded role that included project management responsibilities.Selected Contributions:• Won a university competition, leading to a role as a Graphic Designer and Project Manager. • Managed timelines, coordinated tasks, and ensured project milestones were met. • Delivered high-quality print and web projects, effectively managing client expectations. Show less