Gabriel Costa Email & Phone Number

Mossoró, Rn, Br

Belo Horizonte, Minas Gerais, Brasil

At the end of 2023, Sofit Fleet Management was acquired by Localiza, marking a turning point in my career. With the acquisition, I was assigned to larger projects within Localiza, an opportunity that allowed me to explore new horizons. However, my true calling has always been product design, a passion I decided to pursue once again.In January 2024, I returned to my role as a Product Designer, where I immersed myself in the activities I love the most: user research and prototyping. • Conducted detailed research on user needs and behaviors related to heavy trucks.• Developed design solutions to streamline the sales process and meet market expectations.This experience not only reaffirmed my passion for product design but also provided valuable insights into an entirely new segment.

Joinville, Santa Catarina, Brasil

Sofit Gestão de Frotas is a company specialized in fleet management solutions, offering comprehensive tools for maintenance control, fuel management, documentation, fines, and other essential indicators. At the end of 2023, Sofit was acquired by Localiza after customers showed a preference for paying for Sofit's software rather than using Localiza's free offering.• Promoted to Product Manager in recognition of the results achieved as Product Designer.• Managed all mapped demands for the year, ensuring projects were delivered on time and within scope.• Effectively collaborated with development teams to prioritize and execute demands according to the strategic plan.• Worked closely with other company departments, such as marketing, sales, and customer service, to align product strategies with business needs.• Successfully completed all mapped demands for the year, significantly contributing to the company's success and growth.

Joinville, Santa Catarina, Brasil

• Contributed to a 132% increase in software usage and a 49% reduction in churn rate through continuous improvements and product design innovations.• Developed product strategies to improve user experience and meet market needs.Conducted detailed user research to better understand customer challenges and preferences.• Created intuitive and efficient interface prototypes, ensuring smoother navigation and better software usability.• Collaborated with multidisciplinary teams to implement data-driven solutions and user feedback.

Mossoró, Rio Grande Do Norte, Brasil

Bee Delivery is one of the largest logistics and delivery companies in Brazil, specializing in optimizing the transportation of goods and logistics solutions. With an innovative approach and advanced technology, Bee Delivery stands out for its efficiency and ability to serve a wide range of clients across the country.I worked in the process of ideation, validation and creation of digital products, prototyping web and mobile interfaces, seeking to solve problems and improve the experience of platform users, conducting research, usability tests and always collaborating with developers.• User flow and user journey• Information Architecture: Wireframe and site map• Creation of prototypes• Interface Design: Web and Mobile.

Mossoró, Rio Grande Do Norte, Brasil

Creation of materials for On-Line and Off-Line media, participation in Brainstorm meetings to create advertising campaigns for the company's clients, in addition to assisting and developing communication materials and logo and visual identity creations.

Mossoró, Rio Grande Do Norte, Brasil

Ux Design

Concluído, Ux/Ui Design

Bacharelado, Graphic Design