Forma is a life benefits platform that enables modern companies to design and scale flexible, global benefits programs with options that fit employee’s lives, from health and wellbeing to lifestyle – and beyond.

Reported to CPO - see referencesLed full design lifecycle for onboarding, end-of-treatment, and other therapeutic features 0-1, resulting in 16% faster onboarding, improved information retention, and increased engagement with therapeutic.

Partnered with clinical stakeholders to develop complex therapeutic and medical experiences, translating requirements into extensible features to improve clinical outcomes.

Better Therapeutics ("Better") is the first publicly traded Perscription Digital Therapeutic company in the United States. Better is developing first-in-class prescription digital therapeutics to deliver cognitive behavioral therapy to patients to treat cardiometabolic diseases. We use clinically-validated, FDA-regulated software to change the behaviors that cause these diseases thereby improving quality of life, reducing the need for medications, and lowering costs. Our products deliver digital behavioral therapy that integrates neuroscience, lifestyle medicine, and explainable AI into a physician-prescribed mobile medical app, and uses patient-generated data to inform clinical decision-making and improve treatment outcomes.

One of Dina's earliest employees, pre-seed funding.Oversaw all phases of product user experience to research, design, and execute strategic vision of product enhancements, new features, and scalability of principal product offering.Enabled scale of core product offering to increase referral volume 10x month over month. Achieved 1500% total increase in coordination touchpoints on referrals in same period of time.Partnered with leadership, stakeholders, and users to define product vision, develop the company’s research practice, and implement the first full-scale design system.

Led design of Fortune 500 hospitality client's luxury booking portal from 0-1 by navigating client through full design lifecycle from conception to design.Defined customer journey, identify user needs, and requirementsPerformed usability testing to identify and analyze user needs, preferences, objectives, and working methods; studied how users intended to consume content, including data categorization and labeling.Integrated existing design system to create a unique platform which organized highly specific and proprietary information.Collaborated with other designers and directly with engineering team to oversee direction of designs to ensure that IA/UX was been translated properly through full product lifecycle.

Advised early stage startups on solving core experiential concepts, from best practices and initial concept through research and high fidelity UI.

Consulted for Fortune 500 mobile product experiences and led new evergreen design direction for Discover Financial native mobile app. Led design for early concepts through initial development on net new mobile applications for Fortune 500s: Forrester, Baxter, and CBOE.

Researched designed & develop branding support for local businesses, including brandmarks, mobile and desktop websites, and print-media marketing collateral.

Recognized for work promoting events as creative and unique uses for brand guidelines.Designed marketing materials for event promotion, coordinating with Printing Supervisor to ensure production timelines, quality control of printed materials, and order fulfillment milestones were met.

Designed original communication and marketing materials in coordination with Residence Director.Managed residential program marketing and communication.Created budget sheets and order materials and equipment regularlyAssisted with program development and planning

Design support of 2D and 3D design teams collaborating on packaging design and structure.