Paul Larson Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Capabilities Offered: Product vision, Strategic formulation and execution, Vision creation, Experience design; Project development & direction, Practice; Team creation & developmentNotable work: Developing product foundation, prototypes for mobile construction tech tool.

Placed at Best Buy as a Senior XD Lead focused on store operations and order fulfillment applications. Work involves supporting evolution of in-store customer fulfillment and operations applications. Direct Product design ranging from long-term vision to production-bound Agile-based project interations.

Bloomington, Mn

• Powered record-breaking customer renewal rates and Net Promoter Score by spearheading two major product re-designs and the creation of two entirely new products - one of which was an invention from my team• Grew and led the UX team to create and promote a unified, comprehensive Interaction and Brand experience across products and platforms. Evolved early design systems.• Created, nurtured and protected a design environment which embraced experimentation and innovation - always looking for the intersections not yet discovered.• Championed the strength and efficacy of the team, winning the right resources, time, training and space needed to deliver best-of-class innovations.• Designed and conducted Usability studies ranging from remote interviews to controlled/moderated lab testing to going to schools across the country, testing educators and students (k-12).• Led the Accessibility program for the UI and collaborated on policy and practice specification. Represented company as a Minnesota Department of Education Accessibility Cohort member. Also received training directly from the Federal Department of Education and Federal Digital Accessibility Policy Chair.

Bloomington, Mn

• Led design activities for multiple projects, ensuring all partners in the development process had what they needed from the UX team.• Researched, analyzed and successfully translated customer requirements into defined specifications.• Created a higher collaboration level between Product Managers to translate business and marketing goals into the best software solutions in our business• Designed and maintained UX artifacts, such as: Wireframes, Mock-ups, Lo-High Res prototypes, Style Guides Defined innovative user interfaces and interaction styles which resulted in improved user productivity• Conducted end user needs assessment and task analysis using appropriate techniques, e.g. interviewing, User testing (lab, remote), ethnography, site usage data analysis, etc.

Minneapolis

Served clients in the marketing and fulfillment spaces. Work included system design and UX branding

• Drove customer and revenue growth through directing and shaping the customer and user experience.• Achieved effective UX/CX strategic influence at the earliest stages of business planning.• Relentlessly challenged myself and my teams to find and deliver powerful innovations, designs and prototypes. My team created, tested and specified the bank's first releases of mobile banking - winning an award in the process. I successfully managed the mobile experience - growing the banking platform from early adopter to mainstream phases.• Led inception and implementation of UX strategy and design for: marketing site, servicing site(s), mobile channel, innovation pilot initiatives, emerging technology.• Led teams that Delivered State-of-the-art product designs, employing customer-centric knowledge and strategy that included: Information Architecture, Interactive Design, Art Direction, UI coding & standards (online and mobile focus), Content Management.• Practiced, fostered, and relentlessly promoted User Centered Design tenets to evolve the bank's customer relationships via the highest level influence in business strategy, planning, process design, project formulation and specification-level design fulfillment.

Managed Information Systems and support staff. Work included: defining, developing, deploying and maintaining: FHWA division content management system, web presence(s), secure intranet, Project/Action tracking, Time tracking, internal reporting/analytics, special marketing & project-specific information design & delivery. Key contributions: introducing and implementing pattern-based design, usability testing and creation of converged interface (dashboard) enabling easy staff reporting requirements. Led national team through 1-year project to research, recommend and deploy enterprise-wide content management system.

St Paul, Minnesota, United States

Work included: Leading online and multimedia elements of client brand and marketing. This involvewd competitive analysis, information architecture/user experience analysis, identity & brand management, art direction, print and ad campaign coordination, proposal writing and presentation, development and deployment of web applications, editing and integration of sound and video components. Key contributions were: The Vest rebrand, 3M O-CelO Market Launch; Thinsulate extranet & public site, Library Systems division, BreathRite strips, Ames Construction online presence.

Minneapolis, Minnesota, United States

Contracted to complete large-scale (national scope) migration of services to the Internet for LifeUSA insurance group (since purchased by Allianz Life) in a very short timeframe. Core work included: Lead Project Manager for team, Lead Information Architect and head of Internet development. Planned and executed consolidation software to bridge disparate Database systems (Wang, Access, SQL, etc.). Acted as Art/Interactive Director in meeting with operating company presidents and company board to complete interface functional and graphic design.

Edina, Minnesota, United States

Led the functional and graphic interface design teams. Key experience was growing the working group from a staff of 7 developers to a force of more than 80 information architects, graphic designers, content writer-editors. Introduced formal information design and user experience methods & standardes (information architecture, style guide, extensibility planning).

Minneapolis, Minnesota, United States

Concluded tenure at company by leading the e-docs department formation. Key role in all work was project managing complex multiple-channel financial publishing projects. Beta-tested Adobe Acrobat and developed the electronic version of the first Yahoo I.P.O.