With a robust background in B2C research and a keen eye for user-centric design, I thrive on creating seamless and engaging experiences. As a UX designer, my mission is to bridge the gap between users and technology, ensuring every interaction is intuitive and delightful. As a UX Researcher for StreetBite, I led an in-depth field study to revolutionise street food discovery.Conducting comprehensive user research with street food enthusiasts and vendors.Collaborating with food vloggers and influencers to gain insights and validate the concept.Developing user personas and journey maps to inform design decisions.Analyzing market trends and identifying key challenges in the street food industry.Crafting a user-centric strategy to promote small vendors and enhance user engagement.

Passionate end-to-end designer leveraging detailed reports, data points, and metrics to drive product enhancement and streamline design processes. Proficient in identifying user pain points through comprehensive user testing, focusing on resolving issues, improving usability, and enhancing key features. Dedicated to addressing common user errors and implementing bug fixes for a seamless user experience.