Applying experience design and product design methodology to tackle complex, progress-critical challenges, we work with organisations who embrace creativity, culture, and diversity, with a focus on improving services or innovating in meaningful ways.Our aim is to empower internal teams to lead from within, offering support where necessary. This ensures that any external input is aligned to strengthen our clients’ internal capabilities, fostering long-term value. We then support any codeveloped strategy by providing expertise in branding, UX/UI, product design, and technology.

Led UX, UI, and product design efforts. Built a team of data science, computer science, and scalable systems specialists. Invented new user interaction paradigms, co-authored patents, and co-led the development of technology designed to transform how audiences engage with live events and music experiences. By leveraging automated data analysis and modelling, we enabled new, multimodal interactions that extended and enriched event experiences, while also delivering operational value across other use cases such as sea rescue.

Short-term contract focussed on user engagement for a startup building an app which supports the health consultation experience, utilising transcription, machine learning health journey support.

Hands-on Design and Marketing for new product offer.

Design and concept input. Swell app (Acquired by Apple)

Concept development and feature design for Go Forth Campaign resulting in a functional branding approach, achieved via embeddable, tailor-made features and functionality that aligned with the Levi’s brand.

Relocated to Toronto and then San Francisco to strengthen WPP Blast Radius’ creative offering across North America, serving as Senior Creative Director for new business development and for key clients, including Boeing Jeppesen, Cox Cable, and Newell Brands. Worked directly with interaction designers, graphic designers, developers and other discipline leads to create new and innovative approaches to tackling key business and user experience needs.Key Contributions:• Business-critical concept development: Boeing GA products and services; Blackberry (RIM)'s response to emerging competition.• Digital Marketing: Led campaigns for Sharpie and Invisalign (youth/family campaign and enhanced product experience).• Innovative/Holistic Experience Design: Developed comprehensive experience design solutions for: - Travel and hotel experience (Le Méridien Hotels); - General aviation pilot experience (Boeing); - Connectivity in home and business environments (Cox Cable).

Relocated to Amsterdam to support Framfab Netherlands’ transition to full-service digital marketing agency, leading pitches, securing contracts, and overseeing subsequent digital marketing projects and creative workshops for FMCG clients headquartered in the Netherlands, with localisation across Belgium, Germany, Luxembourg, France, Central Europe, and Asia. Played a key role in Framfab’s shift from only fulfilling digital channel requirements to leading creative concepts, with traditional media acting in support of digital campaigns.Maintained a balance between hands on design work and leading multidisciplinary creative workshops whilst identifying and developing new opportunities to grow client relationships.Expanded the scope of client engagement from leading creative for marketing campaigns and digital asset development to broader digital strategy, reusable technology, and digital platforms and product. Notably, this included a campaign platform for Sara Lee Corporation brands, work with the Dutch social media network HYVES, and an innovative data and content project for the Dutch Nationaal Archief, which introduced a novel approach to linking content across subject, context, space, and time. Framfab merged with LB Icon Medialab after LB Icon built up a 15% stake in the company. The merger created Europe’s largest digital media agency.

Creative Direction for Oskar Mobil on lead up to and through acquisition by Vodafone. Concept development, design and creative direction across Digital Marketing, Brand Activation, Oskar Uni, Vodafone Rebrand, and Vodopád TV

IPTV Innovation Project. Working with Britain’s first video-on-demand (VOD) service, HomeChoice. Role expanded to Creative Director spanning multiple contributing organisations, with responsibilities including the conceptualisation and development of Mixed Format UX, Primetime TV Show Format, IPTV UI, Mobile UI, whilst maintaining brand and web oversight and design responsibilities. The HomeChoice service was rebranded as Tiscali in 2006.

Oversaw and directly contributed to award winning design and strategy for BT.com UX, BT Mobile UX, BT Broadband, Digital Marketing, BT Rebrand.

Accessible UX, The London Film Festival, Sir David Lean, BFI and Screen Online Digital Brands.

NDS (Acquired by Cisco, now Cisco Videoscape). Art Director. Product Marketing, New Product UI

Hands on design and new digital concept development for Channel 4 (C4) Digital Channel UX, Boots Opticians Online “Try Before You Buy”, Dixons, Lloyds Bank, Nissan, WPP, Wolff Olins Partnerships.