• Developing design solutions to enhance the product feature, optimise user journey and assess design options to make informed decisions by leveraging user sessions and conducting user testing.• Utilising data metrics to prioritise problem areas and identify design opportunities.• Facilitating design discussions and development processes in the product development team.• Collaborating closely with product leaders to define design goals that align with business goals, as well as collaborating with engineers on implementation.

Led all design initiatives and design development flow for the mobile app, shaping the user experience and prototype concepts.• Utilised user research, customer feedback, and data metrics to inform design decisions, and identify success criteria to enhance product features for a better user experience.• Collaborated closely with a cross-functional team, including CTO, back-end developers, and front-end developers, to co-design product features.• Established and expanded the design system, consolidating UI visual strategy to empower the product brand to scale and thrive.

Performed as a sole UX/UI designer responsible for interface clarity and user experience optimisation.• Enhanced user flows, information architectures, and interaction designs for early-stage features.• Developed a design system compatible with Bootstrap and WCAG principles to ensure accessibility and consistency across platforms.

Provided UX and UI design consultations for various projects, including eCommerce websites, SaaS platforms, and mobile apps.• Implemented user-centred design principles and best practices to optimise the overall user experience, driving engagement and improving satisfaction and conversion rates.

Collaborated closely with internal researchers and engineers to refine and maintain automotive GUI design system.

Pitched design concepts and collaborated with clients' developers on design implementations with hands-on development support to create app services for native iOS and Android, ensuring solutions tailored to clients' needs.