- Lead and manage brand campaigns, including pitching, concept & design, commercial, communication plan, merchandise, tracking performance and report.- Manage traffic channels and key projects as search, guided shopping, trending projects, CRM, affiliate, social,... to ensure inflow traffic for Fashion category.- Collaborate with cross functional teams to conduct traffic plan that speaks to seasonal marketing activities and category strategies.- Compile, analyze, and present performance metrics and enlighten potential opportunities for category growth.- Establish and training guidelines, best practice for category campaigns and traffic channels.

- Plan and build partnership program as part of Sendo rewards from scratch.- Act as project owner and coordinate across internal teams: Marketing, Tech, UI/UX, Design, Event to ensure project success.- Explore partnership opportunities with external clients to bring sponsorship package for reward program.- Act as the main contact point to consult partners and design suitable event schemes, promotion campaigns and reports.- Plan and manage partnership marketing campaigns including aligning online channels (paid ads, CRM, social, onsite visibilities), supervising operation (transaction, stock, claims, etc.) and tracking performance.- Develop user engagement rate by identifying ideal customer profiles and mapping customer journeys to enhance customer experience at critical touch points.- Perform data analysis from various sources as Firebase, Google Analytics, Appsflyer, Netcore, etc. and report on overall loyalty program performance and users insights.

- Managed ad network channel for app acquisition campaigns.- Coordinated closely with agencies/ publishers to optimize ad campaigns and ensure sufficient traffic to app.- Analyzed campaigns regularly to improve performance, reduce ad fraud and take initiative accordingly to ensure KPI.- Negotiated pricing, KPI and other terms with agencies.- Worked with Planning, Event, Design teams to produce optimal ad materials.

- Conducted B2B oversea sales for steel products, specializing in Thailand, Myanmar, the US and Mexico market - Consulted and negotiated with foreign clients about pricing, products, logistics requirement, payment term, etc.- Established and maintained trustworthy relationship with foreign clients- Weekly market research on international and local steel market. Analyzed current market trends, competitor analysis to develop sales strategies- Managed all obtained transactions until products are produced, delivered, received, paid and arised claims- Traveled overseas to participate in international exhibitions; visit prospect clients and maintain existing customer relationships

Introduced foreign tourists to the popular attractions and local cuisine in HCMC