Uyen Pham Email & Phone Number

Ho Chi Minh City, Vietnam

• Manage features to be implemented and UX/UI review for all customer facing platform including AIA+o Contribute in building processes and business requirements for AIA+ application to boost digital transformation and promote customer experience at initial stageo Build transition plan for customer for smooth transition from legacy app to latest version and participate in launching campaigns to gradually introduce new application (>90% adoption rate for internal users in October 2022)o The features introduced in AIA+ application are forecasted to be the market lead for key digital journeys among competitors and among AIA peers in other countries (by iSky)• Manage projects related to communication to customer including Personalized Welcome Video and Zalo Communication from Om-ni channel communication scheme to promotecustomer engagement while cutting cost on traditional SMS sending

Ho Chi Minh City, Vietnam

- Digital acquisition for E2E lending platform: recruit digital partner and manage campaign performance to triple customer reach in less than 6 months and reduce MKTG cost by more than 80%- Drop-off management: manage Telesales team to call and convert drop-off customer with conversion improve by 50% and cost reduce by more than 60%- Project management: implement fraud engine prior to loan disbursement with estimated saving in provision up to tens of billions.

Ho Chi Minh City, Vietnam

Go-to-market strategy for end-to-end mobile application for insurance products ($HIELD):• MARKETING – To translate business objectives into marketing strategy for both digital and traditional channels.• SALES – To leverages both internal and external partnershipso Utilize FE CREDIT’s sales forces (Telesales, Directsales & Customer Service) to distribute Banca productso Connect with external partners to promote Banca products and integrate platform enhancement features• PRODUCT – To evaluate existing model and initiate UX/UI changes to enhance customer experience and optimize operation• FINANCE – To develop practical business planCooperated with senior-level managers to build feasible business addressing short-fallings in current situation and long-term profit

Ho Chi Minh City

• Analyzed and developed new changes to current customer journey to enhance customer experience.• Optimized conversion rate from a current customer base digitally.• Designed and implemented customer journey drop-off handling process involving third-party outbound service, system integration, performance tracking and process optimization.• Developed and monitored X-sell Automation on Digital Lending Platform with Sales and IT departments.

Ho Chi Minh City

Project: Applying E-signature for Personal Loans – X-sell & Topup (XSTU)• Initiated and delivered a new customer journey for XSTU products to save 5% on COA and 3-day TAT.• Managed and scheduled project timeline to ensure that all requirements from CEO & business are met.• Acted as an ITBA to transfer business requirements into detailed steps.• Initiated report templates for performance and post-delivered reporting.• Monitored and analyzed technical updates/ bugs to ensure required changes are delivered on time.Project: Comprehensive Distribution Channel Development:• Coordinated and executed efficiently with a team of BD Director, consulting firm, and internal departments.• Analyzed and participated in sales/ collections to develop suitable business models.• Researched demographics and geographic figures to develop location scorecard and underwriting guidelines.• Collaborated with internal parties to recruit personnel for piloting new distribution outlets.• Evaluated and provided feedback on financial projection on assumptions underlying revenue stream.• Evaluated and provided feedback for marketing strategy, focusing on financial supermarket approach

29 Le Duan, District 1, Ho Chi Minh City

Advisory, Deals – Strategy• Conducted market assessment including market sizing, market share, key trends in growth, growth drivers, competitive landscape and competitors’ profiles in automotive, pharmaceutical, banking, and F&B.• Recommended strategic initiatives, optimal markets and investment options.• Performed Commercial Due Diligence for banks to assess the company capability to fulfill debt obligations.• Reviewed and assisted in building a business plan and financial model using realistic key assumptions

29 Le Duan, District 1, Ho Chi Minh City

Advisory - Deals, Transaction Service• Performed Financial/ Vendor Due Diligence on companies in pharmaceutical, fin-tech, retail, and real estate• Recommended adjustments to Net Income and Net Asset to ensure a fair value for clients’ purposes.• Assessed client’s commercial obligations for future risk of breach or litigation• Highlighted key concerns involve the acquiring/ merging of targeted enterprise

Charlotte, Nc

• Did bookkeeping for small business• Interacted with clients and handled customers relationship• Administrated and organized accounting documents• Analyzed financial statements• Participated in advising/ recommending business budgeting• Utilized accounting software such as Creative Solution Accounting and File Cabinet

Charlotte, North Carolina Area

• Administrating marketing list• Doing industry research• Assisting in writing confidential information memorandum• Supporting in preparing marketing pitch book• Exposing to Leverage Buyout Model• Reading and understanding deal closing legal documents