Uyen Vu Email & Phone Number

Sydney, Nsw, Au

London, Gb

Develop, implement and manage the budget for the annual global marketing strategy. Accountable for recruiting, managing and mentoring the digital team. The team roles range from Developers, IT Administrator, Marketers and Digital Producers). I was also managing theceomagazine.com, ensuring that the website was up to date with technology, security, digital marketing principles and digital content strategy.

* Launched display advertising on theceomagazine.com* Managed theceomagazine.com, ensuring the website was up to date with the latest technology, security, digital marketing best practices.* Strategised and implemented the Digital Marketing plan* Developed and implemented the global digital content and social strategy.* Guide and implemented the digital marketing plan for the annual Executive of the Year Awards.*Grow theceomagazine.com website traffic and digital footprint globally*Ongoing reviews and audits to provide UX/UI recommendations to the developer for implementations * Establish, influence and execute all digital marketing performances channels (SEO, SEM, retargeting, paid, outreach, social or affiliate).* Provide recommendations to the Web Content Producer(s) for content development• Ensure all content produced for the website is engaging, conversion orientated, web-friendly, and keywordoptimised• Upload and manage site content including articles and products• Develop keyword optimised meta titles and descriptions, ensure imagery is appropriately tagged, and linkcontent to relevant internal and external pages• Be responsible for website ad management (monetising digital revenue on theceomagazine.com)• Submit content to search engines• Ensure HTML markup is correct• Promote content via RSS feeds, forums, social media, and EDMs• Use webmaster tools and other digital tools to check content for errors and ensure theceomagazine.com is using best practice techniques for search engines (Google, Bing etc).• Report on site performance and outline areas for improvement• Report on technical problems and provide recommendations for the development

Chatswood, Nsw, Au

As a Digital Marketing Specialists for a digital agency, I helped to grow businesses online using a holistic and innovative approach. This included owning and implementing digital and social strategies across an array of B2B and B2C industries utilising the following best practices:* SEO, SEM, Social (organic and paid), CRO, Events, UX/UI, project management, development management.

Sydney, New South Wales, Au

* Managed theceomagazine.com.au website, including transforming print content to digital.* Ensure digital marketing best practices were implemented (SEO, CRO, UX/UI).* Managed and lead the social media plan.

Melbourne, Victoria, Au

All brands I managed included: -- Netregistry- Planet Domain- Ziphosting- TPP WholesalerResponsibility- Social Media complaints management for all brands under Netregistry, any complaints made on our various social channels it was my responsibility to defuse the situation, inform and provide updates. This helped me to quickly learn more about the infrastructure of our hosting networks and how to manage people online. - Social networks includedo Twittero Facebooko Whirlpoolo LinkedIno Any online feedback that we receive online- Social Media campaign creationso Creation of marketing materials for social media networks (flyers, promotional images, Ebooks, Ads etc)o Hold competitions online for social media networks- Monthly articles for NETT magazine, whether its on SEO, SEM, general digital marketing issues/discussions. - Manage SEO for all Netregistry brand websites - Manage SEM for all Netregistry brands (budget of 100K plus monthly). This included:o Search networkso Display networkso Remarketing campaigns - Implementations of SEO website changes for all Netregistry brand websites- Implemented certain Website design changes for all Netregistry brand websites- Provide consultations to SEO and SEM department- Creation and marketing of new SEO and SEM services across Netregistry brands- Creation and marketing input for EDMs across Netregistry Brands

Melbourne, Victoria, Au

Responsibilities and SkillsResponsibilities and Skills that was needed for the role- Provide one on one consultations to a large variety of businesses (over 100 clients at once)- Plan and execute (short term and long term) SEO strategies to gain results in organic Google results- Administration Skills includes o Microsoft Word o Excel o Powerpoint o Illustrator o Photoshop o InDesign- Implement SEO changes on clients websites, this required knowledge of o HTML o Javascript changes o CSS o Bootstrap o Responsive website designs- Knowledge of different type of CMS o Joomala o Wordpress o StoreXpress- Knowledge in Google and Bing tools o Google Analytics o Google Webmaster Tools o Bing Webmaster Tools o Google Merchant o Google Places- Extensive knowledge in SEO implementations and changes that is needed to be performed to achieve organic ranking within Google and Bing.- Adwords Campaign management, this included o Search networks campaigns o Display networks o Remarketing campaigns- Landing page UX - Marketing skills - Use various CRM for SEM- Manage both SEO and Adwords team members- Manage Google Adwords budget for the whole department to submit to Google on a quarterly budget- Manage and rectify any complaints or issues with clients- Perform sales to meet client quotas for both Adwords and SEO clients

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Education record