Umair Zafar Email and Phone Number

• To plan, initiate and organize the marketing activities in order to build strong brand awareness, maximize sales and increase market share.• Create Annual Operation Marketing Plan for Weetabix, EPIC, Tabasco, and Betty Crocker. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions).• Create marketing calendar and plans to grow the revenue month on month and achieve monthly targets.• Prepares an annual budget, monitors and analyses plans and strategies against results.• Monitor and supervise digital marketing campaigns/strategies.• Monitor and supervise the creative and digital departments.• Designing and supervision of E-Commerce promotional strategies. • Draft planogram for instore visibility for all brands.• Liaising with vendors for the execution of marketing activities and arrangement of branding materials for campaigns and any other promotional material.• Designing strategy for ATL and BTL activities and liaising with Advertising and Media agencies for the development, execution, and evaluation of advertising campaign and brand activities.• Coordinate with support teams to communicate the offers to achieve the targets.• Working cross-functionally with Marketing & Sales to start building strategy for the year and beyond.• Conduct market visits to keep the team updated with the learnings.• Assist HOM in managing the Project-related activities.• Monitoring of brand performance and competitor activities.

Respiratory and Trade Division

• Managed Recruitment of Field Force.• Serving as a go-between for candidates and hiring managers.• Collaborated with hiring managers to set qualification criteria for future employees.• Create and publish job ads in various portals.• Maintain a database of potential candidates for future job openings.• Budgeting and participating in Recruitment drives.• Conducted exit interviews of employees.• Coordinating the hiring process end-to-end.• Employee Turnover Analysis.• Assisted Senior Manager for Training & Development• Responsible for the preparation of Training Need Analysis of employees.• Developed Training calendars.• Managed and maintained documentation of internal and external trainings.• Assisted Senior Manager for Performance Management.• Coordinated with departments in developing yearly objectives & annual appraisals and managed calculation of appraisal scored at the end of the year.• Assisted Senior Manager in the career development exercise of employees.• Assisted and coordinated with departments for preparing JDs.• Timely ensure the availability of approved JDs of all designations.• Responsible for HR services and Medical policies.• Dealing with health services provider regarding fluctuations, payments of premiums, etc.• Managed the Training and Development needs of employees.• Identifying training and development opportunities. Organize staff training sessions, workshops, and activities.• Evaluating the effectiveness of training programs.• Execute Internship Programs.• Employee Litigation.• Dealing with grievances and implementing disciplinary procedures.• Correspondence with concerned authorities related to the given tasks.• Prepared monthly work presentations for the monthly board meeting.• Accomplished assigned projects of HR by management.• Assisting with day to day operations of the HR functions and duties.