-Building business with key accounts of Modern Trade including LMT and IMT specifically Metro, Imtiaz, and Chase Up with a customized strategy and relationship.-Consolidating and reviewing monthly sales results and initiating appropriate action steps to deliver targets.-Lead and execution of Annual Joint Business Plans.-Identifying and acquiring new business opportunities.-Developing promotional strategies at outlet levels for customers with a motive of improving impulse buying.-Ensuring smooth and proper utilization of trade within allowable limits.

-Managing all LMT's and IMT's accounts directly handled by the company and ensuring planning and implementation of actions plans to reach the sales targets for Modern Trade channel.-Achieving monthly and quarterly sales targets in terms of Quantity and Value.-Recommending and implementing incentive programs for the sales team to achieve business objectives.-Maintaining a database of all Local Modern Trade Outlets .-Managing a team of Supervisors, order-bookers and merchandisers, constantly giving training, ensuring planogram execution and all merchandising related KPI's to be done.-Conducting regular trade visits with sales force.

-Assists the sales team and the distribution of any sales documentation-Entering sales and expense, timely invoicing, inventorying stock, placing orders, verifying sales offers Claims.-Maintaining records for Industrial customer’s payments and dispatches of stock.-Coordinating with sales force in order to ensure effective implementation of policies and management structure.-Communicate and disseminate information to ASM's according to plan/strategy.-Making of task sheets for the quarters in accordance with the current results.-Increased sales forecasting accuracy, ensuring transparency and better control of sales processes.

-Playing an integral role in new business pitches and hold responsibility for the effective retention of existing accounts.-Focusing on growing and developing existing clients, together with generating new business.-Identify new opportunities within existing accounts to maintain a client-account manager relationship by up-selling -Managing and solving conflicts of clients-Developing relationships with International buyers and Suppliers-Buyers Research & Analysis-Promoting and searching buyers for Customer's account/Companies through different online and offline channelsi.e.: Social Media Management (Facebook, LinkedIn, Google Plus etc.)-Implementing sales promotional activities as a part of brand building and market development effort

Research Analysis on Consumer Perception about PSO Organized a customer facilitation day at PSO site. Presentation of the Research Report

Worked in departments:1)Service Quality Coordination 2)Cash 3)Remittances 4)Business Development