Digital Marketing Manager
Current- Devised and executed a comprehensive digital marketing strategy aimed at increasing brand awareness, driving website traffic, and boosting online sales.- Managed digital advertising campaigns on platforms such as Google Ads, Meta Marketing Tools (formerly Facebook Ads), and programmatic advertising platforms, utilizing data-driven insights to optimize campaign performance.- Oversaw social media marketing efforts across Facebook, Instagram, Tiktok and LinkedIn, leveraging engaging content and targeted messaging to connect with our audience.- Implemented email marketing campaigns using tools like Omnisend, designing personalized communications and promotional offers to nurture customer relationships and drive conversions.- Monitored website analytics and performance metrics through tools such as Google Analytics and Google Tag Manager, extracting actionable insights to inform marketing strategies and tactics.- Collaborated closely with the creative team to develop compelling content and visual assets for digital marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.- Stayed abreast of industry trends and emerging technologies in digital marketing, continuously seeking opportunities for innovation and optimization.