As a Digital Business Transformation Specialist at Certinia, I am a catalyst for change in IT, Software, and Consulting firms. I work closely with key decision-makers to clearly understand their unique business challenges and aspirations. By introducing state-of-the-art Professional Service Automation (PSA) solutions, I help IT, SaaS, and consulting businesses connect front-to-back offices for seamless communication and collaboration with Certinia's PSA.Empowering these businesses to become more efficient, certain, and profitable.

>Successfully utilized media expertise to strategically support business development, acquiring and strengthening stakeholder relationships for the non-profit charity.>Led seamless integration of media and sales, creatively using storytelling to appeal to “buying emotions” of key stakeholders, surpassing performance metrics.>Established sustainable connections with stakeholders and senior leadership across diverse business areas.>Crafted and delivered 50+ interactive videos in client demos, compellingly showcasing the charity's mission within a year.>Successfully engaged 100+ prospects within 12 months through diverse channels, significantly contributing to the charity’s mission.>Implemented solution-selling techniques, ensuring seamless closures, and creatively attracted new clients through innovative lead generation strategies.>Delivered exceptional customer service, demonstrating a deep understanding of critical business issues and leading value-driven sales conversations.

>Spearheaded the development of high-ROI marketing campaigns, resulting in a 20% sales increase, aligning with established KPIs and targets.>Collaborated cross-functionally and worked strategically with the broader sales team to deliver forecasts, identify trending opportunities/challenges, and provide recommended solutions.>Implemented data-driven optimization strategies, boosting conversion rates by 10% in new markets.>Ensured a comprehensive reporting cadence for performance evaluation, consistently measuring marketing activities' performance against KPIs and ROI.>Successfully managed campaigns within budget constraints, reducing marketing expenses by 10%.>Elevated brand visibility by 30% through innovative branding efforts and product packaging enhancements.>Conducted in-depth market research to identify emerging trends, market gaps, and potential growth areas within the industry.>Collaborated cross-functionally to secure a 5% market share boost and a 10% revenue increase.>Led the development of two successful products, showcasing expertise in new product development, launches, and social media engagement.>Worked with team members, reporting to the Head of Marketing team’s progress and plans, gaining buy-in on strategy when needed.

>Achieved a remarkable 20% increase in campaign engagement, aligning with the goal of establishing targets and KPIs.>Executed several campaigns within budget, resulting in a 20% cost savings, showcasing efficient budget allocation.>Secured a 25% increase in sales, highlighting proficiency in reporting metrics and challenging strategies.>Achieved an outstanding 22% ROI from BTL marketing activities

As a start-up founder I, >Orchestrated the brand's journey from inception to a thriving profit margin within a year.>Pioneered and implemented innovative frameworks, concepts, guidelines, and strategies across diverse creative projects.>Guided a dynamic team of content creators in generating compelling ideas tailored to clients' needs.>Spearheaded creative sessions that birthed profitable and groundbreaking concepts.>Elevated the quality of all content and presentations to consistently meet high client standards.>Vigilantly monitored the outcomes of team initiatives, proactively proposing strategic actions for continuous growth and success.