Liable for the development of all business, marketing, communications, and go-to-market strategies. Responsible for all brand development initiatives, corporate image, and website / online store launch. Accountable for the establishment of sales tactics, goals, digital platforms, measurement, benchmarking, and analytical tools. • Designed a proactive business development approach that included a 3-year Business Plan. • Developed an omnichannel CRM strategy for all touchpoints such as… Show more Liable for the development of all business, marketing, communications, and go-to-market strategies. Responsible for all brand development initiatives, corporate image, and website / online store launch. Accountable for the establishment of sales tactics, goals, digital platforms, measurement, benchmarking, and analytical tools. • Designed a proactive business development approach that included a 3-year Business Plan. • Developed an omnichannel CRM strategy for all touchpoints such as direct marketing, email marketing, social media marketing, and new customer acquisition initiatives.• Led a 200% increase in sales and a 45% growth in revenue in the first 6 months of operations. Show less

In 2010 I started this as a personal project (still under development). Mi Colonia Digital is a reference site about Mexico City and its more than 1,500 neighbourhoods. The website shows statistics and news about security, ecology, transportation, and economy.

Responsible for launching and creating the concept of this consulting agency, as well as its services, aimed at providing Small and Medium Enterprises (SMEs) different solutions for improving the efficiency, productivity, and profitability of their businesses leading to their digital transformation. • Developed the Business Plan and the Marketing Strategy for a 3-year period.• Prospected, qualified, generated leads, and closed new businesses.• Successfully created a consulting… Show more Responsible for launching and creating the concept of this consulting agency, as well as its services, aimed at providing Small and Medium Enterprises (SMEs) different solutions for improving the efficiency, productivity, and profitability of their businesses leading to their digital transformation. • Developed the Business Plan and the Marketing Strategy for a 3-year period.• Prospected, qualified, generated leads, and closed new businesses.• Successfully created a consulting network with more than 25 high level consultants in just 2 months. Show less

I write a bi-weekly column about internet, marketing, social media. society and politics.

Accountable for establishing, supervising and guiding the strategic direction for the College, ensuring the correct operation in terms of administrative, financial and commercial aspects. Devised methods to optimize financial, technological, material and human resources as necessary to meet the College goals. Provided direction to all departments, including Enrollment, Marketing, Accounting, Maintenance, Communications, PR, HR, and IT. • Led a business transformation plan increasing… Show more Accountable for establishing, supervising and guiding the strategic direction for the College, ensuring the correct operation in terms of administrative, financial and commercial aspects. Devised methods to optimize financial, technological, material and human resources as necessary to meet the College goals. Provided direction to all departments, including Enrollment, Marketing, Accounting, Maintenance, Communications, PR, HR, and IT. • Led a business transformation plan increasing productivity by 20% while reducing headcount by 25%.• Decreased past due tuition fees by 35% implementing effective procedures to reduce this practice. • Grew overall enrollment by 24% expanding registration for Postgraduate Programs by 100% in 6 months. • Designed and executed a plan for Digital Transformation increasing efficiency by 45% in the first 6 months.• Increased the amount of visitors to the website (January to July 2017) as follows: unique web sessions +65%, visitors +73% and number of pages viewed +202% (3.31 pages/visitor) compared to the same period of the previous year.• Achieved a 50% growth in visibility in search engines for cies.online (January - July 2017) with an extraordinary overall visibility for the website at 83% (August 2017) in comparison to competitors. Show less

Provided consultancy in Business, Sales and Marketing in order to develop and execute an institutional business plan with the goal of increasing the enrollment of students at the College. Offered effective solutions to enhance productivity, profitability, and students satisfaction. • Developed a business transformation plan to bring the College from loss to profit.• Increased overall new student enrollment by 28% in just 6 months. • Implemented a CRM strategy that increased the… Show more Provided consultancy in Business, Sales and Marketing in order to develop and execute an institutional business plan with the goal of increasing the enrollment of students at the College. Offered effective solutions to enhance productivity, profitability, and students satisfaction. • Developed a business transformation plan to bring the College from loss to profit.• Increased overall new student enrollment by 28% in just 6 months. • Implemented a CRM strategy that increased the student enrollment conversion rate by 34%. • Improved lead generation by 275% and conversion rate by 85% in one semester.• Launched a SEO campaign with a new domain (cies.online) relying on Google AdWords and Google Analytics to reduce bounce rate from 80% to 5%.• Gave exponential visibility in search engines for the College's website (+55%) positioning keywords of 6 academic programs at number 1 in Google in just 5 months. Show less

Company created to assess and administer the business for new and current Uber Partners in Mexico City. The core idea of this enterprise was to advise other Uber partners in order to manage their cars and drivers in an effective and profitable way with the ultimate goal of preventing them to commit the same mistakes we made as pioneer partners and overcome in a very short period of time the starting challenges. • Managed to create a database of more than 500 Uber drivers and more than… Show more Company created to assess and administer the business for new and current Uber Partners in Mexico City. The core idea of this enterprise was to advise other Uber partners in order to manage their cars and drivers in an effective and profitable way with the ultimate goal of preventing them to commit the same mistakes we made as pioneer partners and overcome in a very short period of time the starting challenges. • Managed to create a database of more than 500 Uber drivers and more than 350 partners.• Positioned ChoferLink as a leading source of information for Uber drivers and partners in Mexico. Show less

Effective management of brands and key accounts in various sectors (Pharmaceutical, Media, Hospitality, Retail, Financial, Consumer Services, Beverages and Food). Development, implementation and supervision of plans and strategies of Communication, Public Relations, Marketing and Digital Media. Global direction of creation of all communication, marketing, branding, social media, video production and web content. Responsible for driving traffic, conversion and ROI for all clients’ traditional… Show more Effective management of brands and key accounts in various sectors (Pharmaceutical, Media, Hospitality, Retail, Financial, Consumer Services, Beverages and Food). Development, implementation and supervision of plans and strategies of Communication, Public Relations, Marketing and Digital Media. Global direction of creation of all communication, marketing, branding, social media, video production and web content. Responsible for driving traffic, conversion and ROI for all clients’ traditional and digital acquisition channels, including paid search, natural search / SEO, affiliate, display advertising and social media. • Responsible for creating Alliances, New Businesses and expanding operations to Latin America.• Positioned the agency among places 38-41 in the National Ranking of Digital Marketing (2013-2016).• Average annual growth of 18% of the customer base during the period 2013-2015. Show less

Developed and executed online plans, strategies and campaigns designed to drive significant awareness, customer engagement, and sales growth for the agency’s clients. Directed the creation of digital content relying both on Outbound and Inbound Marketing strategies to fulfil our clients’ needs. Coordinated and supervised all digital marketing and demand generation initiatives. Assessed and optimized the marketing automation and lead nurturing processes through CRM, email, content, and social… Show more Developed and executed online plans, strategies and campaigns designed to drive significant awareness, customer engagement, and sales growth for the agency’s clients. Directed the creation of digital content relying both on Outbound and Inbound Marketing strategies to fulfil our clients’ needs. Coordinated and supervised all digital marketing and demand generation initiatives. Assessed and optimized the marketing automation and lead nurturing processes through CRM, email, content, and social channels.• Implementation of a CRM strategy doubling customer base in 2 years.• Development of new businesses (existing and new markets) with an average annual growth of 33%.• Expansion of operations to Monterrey, Guadalajara, Cuernavaca, Puebla, Toluca during 2011-2012. Show less

Created, coordinated and optimized ad trafficking, strategies and tactics for PPC and social campaigns on Google Adwords and Facebook Ads. Responsible for monitoring, tracking, reporting and analyzing social media and online campaigns' success, ROI and performance. Provided recommendations and performed A/B test on ad copy and landing pages. Responsible for creating, publishing, promoting, and analytics of content involving blog posts, infographics, and other copy.• Tailored a Social… Show more Created, coordinated and optimized ad trafficking, strategies and tactics for PPC and social campaigns on Google Adwords and Facebook Ads. Responsible for monitoring, tracking, reporting and analyzing social media and online campaigns' success, ROI and performance. Provided recommendations and performed A/B test on ad copy and landing pages. Responsible for creating, publishing, promoting, and analytics of content involving blog posts, infographics, and other copy.• Tailored a Social Media strategy (2010) for an international non-governmental organization that resulted in a growth of 205% in donors in 5 months.• Created a Social Media Marketing campaign (2010) for a local online news site that resulted in an increase of 350,000 new Facebook followers (+1,862%) in 6 months.  Show less

Supported the development and execution of overall strategic communications, public relations projects and offline and online campaigns. Advised and accompanied clients in their transition to digital transformation. Created press materials such as news releases, research, strategic messaging and talking points. Responsible for media relations.• Developed and implemented projects to help 14 clients on their digital transformation.• Identified strategic opportunities to further our… Show more Supported the development and execution of overall strategic communications, public relations projects and offline and online campaigns. Advised and accompanied clients in their transition to digital transformation. Created press materials such as news releases, research, strategic messaging and talking points. Responsible for media relations.• Developed and implemented projects to help 14 clients on their digital transformation.• Identified strategic opportunities to further our clients’ reputation and interests online. Show less

• Wrote newspaper articles about global politics and human rights issues.• Created awareness amongst readers about sensible, unknown world topics.

• Responsible for all editorial development of the magazine involving schedules, deadlines, budgets and work allocation. • Commissioned, created, and edited new tasks providing direction to the content and creative teams.• Acted as online media editor coordinating coverage on fast-moving, real-time news stories.• Handled external and internal communications & Public Relations.

• Coordinated and assigned tasks for reporters, editors, journalists, correspondents, and photographers.• Wrote, edited, and proofread high quality stories and news items for the Business and Politics wires.• Covered special events and handled high profile accounts and contacts.

• Liaised daily with columnists, editors, journalists, foreign correspondents, designers and photographers.• Reviewed articles, contents, layouts, designs, images and illustrations both for print and online editions.• Interviewed top foreign politicians and human rights activists.

• Drafted, reviewed and edited news releases, handbooks, and other organizational documents.• Managed media relations and was responsible for print media planning and buying.• Training colleagues and Channel’s officials in how to speak to the media during interviews and events.

• Translated news articles from English to Spanish and from Spanish to English for the International wire.• Delegated tasks and supervised work of reporters and correspondents in Mexico and Latin America.• Researched, edited and prepared articles for publication.• Developed and researched new story ideas.• Earned repeated commendations for excellence in translating, writing, editing, & accurate coverages.

• Updated customers on legislative and regulatory agendas. • Designed & coordinated lobbying strategies.• Liaised on a daily basis with customers, media outlets, marketing agencies, legislators, and other parties.• Served as a senior resource and partner for the development and execution of customers’ PR campaigns.• Developed media plans, buying and implementation in order to position our customers with a competitive advantage.

• Expanded sales and business from local to national territory building strong, long-lasting client relationships. • Developed an innovative concept and marketing strategies to capture sales channels with new clients.• Trained a team of 8 agents who exceeded their sales target by 28% on average in their first year.• Designed, developed, implemented & reviewed the business’s commercial and brand building strategies.• Established the brand as a leader in the interior design… Show more • Expanded sales and business from local to national territory building strong, long-lasting client relationships. • Developed an innovative concept and marketing strategies to capture sales channels with new clients.• Trained a team of 8 agents who exceeded their sales target by 28% on average in their first year.• Designed, developed, implemented & reviewed the business’s commercial and brand building strategies.• Established the brand as a leader in the interior design scene by developing an innovative concept. Show less