I am an digital marketer with 11 years of experience in lead generation, marketing and product analytics.Experience with foreign markets: Brazil, Spain, USA, China.• PPC - contextual and targeted advertising. Google Ads (with certificates), Facebook, Yandex.Direct, Baidu Ads, Reddit ads, Linkedin Ads, Quora ads, Bing Ads, programatic platforms;• Web analytics Google Analytics, PowerBI, Google DataStudio, AmoCRM, Excel, Metrica - building reports of any complexity;• Prototyping and filling sites Wordpress, Tilda, Wix, Platformalp, Lpgenerator, Lpmotor, Leadpages;• E-mail marketing Compiling texts on triggers, a chain of letters for warming up and boosting traffic;• Optimization of funnel steps (acquisition, activation, retention, virality, monetization);• Business analysis. Search for growth points, hypothesis testing, customer development. Visual analytics of the sales funnel, CJM user journey map;• I love and use the necessary tools and programs for the convenience and automation of work: targethunter, keycollector, MOAB, photoshop, coreldraw, capture, mindmap, MIRO, sendpulse, advanced Excel, etc.
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CmoMasterplaceBatumi, Adjara, Ge -
Digital Marketing SpecialistEducate Online Inc. Sep 2022 - May 2024- Developed and implemented strategies for attracting, activating, and retaining customers through Google Ads, YouTube, Yandex.Direct, and Telegram seeding.- Conducted market research for Brazil, the USA, and India, tailoring marketing strategies to regional specifics.- Optimized sales funnels, resulting in improved conversion rates at all customer journey stages.- Managed a team of 5 contractors (copywriters, designers, targeting specialists), ensuring efficient communication and timely task execution.- Performed in-depth campaign analytics, identifying growth opportunities and improving ROI.Achievements:- Increased inbound traffic to 6,000 leads per month while maintaining a traffic payback ratio (DRR) of under 30% for a complex product with a high average check and long sales cycle. -
Ppc SpecialistEduson.Tv Sep 2020 - May 2022- Worked with Yandex. Direct and Google Ads (search, networks, youtube, media), targeted advertising, SEO, Influencer marketing, CPA networks, e-mail marketing, working with online reviews;- Media planning;- Developed marketing strategy;- Analyzed end-to-end analytics - basic metrics, traffic quality, channel attribution, etc.;- Worked with budgets of more than 2.5 million rubles/month;Achievements:- Achieved monthly target KPIs for traffic quantity and ROMI with monthly scaling x1.5 monthly- Helped the company grow x20x in revenue in 2021 with colleagues;- Drove the processes of creating and optimizing ad campaigns to perfection; -
Ppc SpecialistZennolab Nov 2020 - Apr 2022Cyprus- Developed the company's marketing strategy and media plan;- Managed all channels of digital promotion: Facebook, Tik-tok, MyTarget, Google Ads, Baidu, Bing;- Built custom multi-channel analytics system (GA or metrics based) and monitored all metrics; - Worked with opinion leaders and less obvious but effective channels;- Systematized and conducted a/b tests of landing pages and website on an ongoing basis to increase conversions and LTV;- Hired, managed a team of specialists and built workflows;- Created TORs and monitored deliverables from external contractors: photo shoots, design, creatives, video, copywriting;- Implemented end-to-end analytics in DataStudio; - Expanded media presence from scratch to worldwide in 6 months.Achievements:- Managed budgets of +10000 $ monthly;- Working with EN-, ES-, FR-, CN- markets. - Raised ROMI up to 2000%; -
Ppc SpecialistDr.Weedy Mar 2019 - Sep 2020United StatesWorking with paid advertising in a complex segment: Google Ads, Facebook Ads, Bing, Tik-Tok, Influence. Using cloaking services, purchasing and farming accounts, bypassing blocking, etc.The company's area of expertise is telemedicine. -
Online Marketing Specialist1K Aug 2018 - Mar 2019Minsk, BelarusCompetitor company of Yandex.MarketFull support of the company in matters related to promotion on the Internet:2016 Perfect Landing Page 3.0 Convertmonster2015 “Real Direct”Business Youth, Yandex.Direct2013 TrafficmasterNaked Business, Traffic Manager2013 Startup for a MillionNaked Business, Internet Marketer - Contextual advertising - Web analytics- SEO- SMMAchievements:- Made a 40% increase in targeted visits from paid channels in six months (>20,000 visits per day);- Reduced lead price by 60%.
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Marketing DirectorUpmediateam Feb 2015 - Feb 2018CisBuilt a marketing agency system from the ground up.- Operational processes.- Managing a team of contractors.- Set up more than 300 advertising campaigns in Yandex Direct and Google Adwords.- Targeted advertising in Vkontakte, Facebook, Mytarget.- Creation of turnkey websites: Wordpress, platformalp, leadpages, etc.Achievements:- In six months reached a revenue of 200,000 per month.- Organized conditionally free flow of applications. - Attracted and cooperated with >450 clients.
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Digital Marketing ManagerSalon Marketing Network Apr 2017 - Jan 2018Traffic lead generation:- contextual advertising [Yandex.Direct, Google Adwords],- targeted advertising [Vk, Fb]- link buying- youtube video advertisingDevelopment and implementation of sales funnel from 0:- landing pages (leadpages.co)- e-mail chains (getresponse.com)- End-to-end analytics via CRM and Google Analytics - product development (leadmagnet, lowcost, core) - traffic to warming articles (context)Achievement of plans and KPIs:- traffic quantity, traffic quality, traffic cost, number of core product sales.
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Ppc SpecialistТайна Творчества Aug 2016 - Mar 2017Россия- Evaluation of the effectiveness of the project's advertising campaigns.- Development of a marketing strategy.- Development and implementation of sales funnels- E-mail marketing- Development and maintenance of campaigns in Yandex.Yandex. Direct and Google Adwords- Control of the cost of attracting a client and an order.- Conducting tests and optimizing advertising campaigns.- Implementation of the lead generation plan for the company's events
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Digital Marketing SpecialistКомпания «Форсайт» Aug 2015 - Aug 2016РоссияGoogle Ads, Yandex.Direct, e-mail marketing, lead generationManager of the lead generation department in a large company, daily attracting customers through contextual advertising.- Yandex.Direct (search, YAN, retargeting, audience)- E-mail mailing lists, instagram, VK, FB - posting, inviting, community management- Targeted advertising- Assessment of ROI, EPC, CPL, ARPU return on investment- Analysis of the target audience, client portrait, client avatar.- Development and implementation of sales funnels. -
Sales And Marketing SpecialistUnior-Print Aug 2013 - Aug 2015Project Manager• rent, tech. equipment, planning• Active sales of printing services - cold calls, maintaining a well-established database• Development of design layouts (CorelDRAW, Adobe Illustrator)• Maintenance and analysis of Yandex.Metrica• Setting up contextual advertising - FB, VK, Yandex.Direct, Google adwords• Layout rendering, corporate identity development• Reporting
Vladimir Demidov Education Details
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Murmansk State University Of Service And EconomicsBusiness, Management, Marketing, And Related Support Services
Frequently Asked Questions about Vladimir Demidov
What company does Vladimir Demidov work for?
Vladimir Demidov works for Masterplace
What is Vladimir Demidov's role at the current company?
Vladimir Demidov's current role is CMO.
What schools did Vladimir Demidov attend?
Vladimir Demidov attended Murmansk State University Of Service And Economics.
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Vladimir Demidov
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Vladimir Demidov
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