Valérie Nguyen Dang Email & Phone Number

Vevey, Vaud, Suisse

- Product marketing & Coffee Expert | Nespresso Professional Coffee Portfolio- Continuously monitored and evaluated product performance, gathering feedback and iterating roadmap accordingly.- Conduct market researches to test new innovative concepts with customers - B2B Business Understanding: Strong grasp of B2B business and customer needs in office and HORECA environments.-End-to-End process: Managed end-to-end process for new B2B coffee launches. Including packaging design development, collaboration with operations for industrialization, supply chain, and markets. - Effective Campaign Representation: Ensured product representation in marketing campaigns aligned with objectives and product characteristics.

Vevey, Vaud, Suisse

- Portfolio Revamp: Contributed and led the revamp of the global Nespresso Professional coffee portfolio (21 coffees) resulting in: *Enhanced Coffee Selection Experience: Simplified coffee selection for customers and end-consumers through improved segmentation and premium visual identity, making it easier to find the perfect coffee solution.*Increased High-Value Coffee Share: Raised volume share of high-value coffees in portfolio.*Organic Coffee Introduction: Launched 3 organic coffees, expanding portfolio to 4 options to respond to the high demand for organic coffees, especially in B2B.-Starbucks by Nespresso Professional: Successfully introduced 3 Starbucks coffees for the Nespresso Professional system.- Sales Reporting & Forecasting: Monitored monthly sales reports and conducted market forecasting for new coffee launches.- Customer Needs Research: Conducted market research to understand customer and consumer coffee solution needs.- Budget Management: Oversaw team budget for efficient resource allocation.https://www.nespresso.com/pro/fr

Région De Lausanne, Suisse

Switzerland

My experience as hostess and car explainer allowed me to gain experience in welcoming guests and present them with different products. Organization, professionalism and social skills are required to ensure the best experience for the customers. Sotheby's auction sales in May 2019-Hostess for the jewelry session*Present jewelry to customers Geneva International Motor Show at Palexpo-Car explainer for Kia Motors in 2015 and 2016 -Car explainer for Mercedes Benz in 2018 and 2019*Direct contact with visitors and customers of the brand*Present and explain the cars to customers*Pro-active behavior, must engage the conversation with customers and gather contact details (leads)*Brand ambassadorArt Basel at Messeplatz in Basel-Hostess allrounder in 2018 & 2019*Welcome journalists and print their badges*Welcome the VIP guests at the lounge Salon International de la Haute Horlogerie (SIHH) at Palexpo-Press hostess in 2019 at the Carré des Horlogers*Welcome the journalists for the conferencesSalon du Livre at Palexpo-Hostess at the Scène Philo 2019*Welcome the authors and make sure that everything is going well during conferencesVitafood at Palexpo -Hostess in 2018 -Hostess in 2019*Presentation of products to customers and welcoming the guests Diverse Samplings for Emmi, Frey, Manor

Switzerland

Part of the Master in Marketing, Services and Communication Management at the University of St. GallenProject 1 -Realization of a knowledge management framework for Franke-Analysis of trends in the kitchen industry-In-depth Interviews with category managers-In-depth Interviews with experts in knowledge management systemsProject 2 -Develop the knowledge management framework -Provide modern performance measurement with dashboards and relevant KPIs-Adaptation of the customer and sales partner journey to understand the needs and touchpoints with Franke -Analysis of the information flow

Switzerland

Part of the Master in Marketing, Services and Communication Management at the University of St. Gallen Focus areas: Switzerland, Netherlands & Denmark -Realized an online purchase advisor for Miele ovens "My perfect oven"-Analysis of the current situation for customers who want to buy an oven online-Designed and conducted qualitatives focus groups with end-consumers for the Swiss market-In-depth Interviews with product managers in Netherland and Denmark -In-depth interviews with developers of the online purchase advisors - Smart Assistant -Analysis of results, creation of personas and customer journey

Geneva Area, Switzerland

For the fragrance brands Issey Miyake, Dolce & Gabbana and Burberry (Swiss market):-Assist 2 brand managers-Preparation of monthly reports-Organisation of POS promotions-Relation with suppliers and sales representative-Support for commercial reunions -Follow-up of launches, orders, invoices and animations -Analysis of sales (sell-out) and preparation of bi-annual brand review -Creation of PO (Purchase Order) with SAP-SAP BI -Organization of a PR event from scratch for the Swiss press and bloggers

Berlin

5 Months internship in Berlin, GermanyThe internship was completely in German. La Maison Valmont Berlin was established in January 2016 and is the first flagship store of the Valmont Group in Europe. I had the opportunity to join the company in August 2016 as a Marketing Intern. Although the company's first year was full of challenging events, it experienced explosive growth and successes. My internship at La Maison was a unique experience and taught a lot. For example, it taught me how to organize events and how to communicate the brand to our customers.*Development and implementation of a Facebook Page and creation of a Pinterest page *Development and implementation of a continuous social media strategy *Realisation of visuals (flyers, invitations, special offer in store etc.) *Decoration of window display *Emailings*Development and Implementation of a CRM tool*Coordination of launches of new products*Organisation of events from scratch: -Polo Maifeld Cup - Valmont Stand with animation -Late Night Shopping in store -Sales Meeting Conference for Valmont Group -Blogger event in store-Art Exhibition in store

Master Of Arts (M.A. Hsg) , Marketing, Services And Communication Management, Marketing, 5.44/6

Activities and Societies: Ressort International, Chairwoman MAYFLOWER 2017/2018 Master Thesis: "Sustainable packaging in the FMCG sector.

Cas, Coffee Expertise, 100%

Master'S Degree, Marketing, 6/6

Exchange semester in fall 2018 during the master degree at the WU: -Global Brand Management -Customer Relationship Management -Global.

Bachelor Of Arts (B.A. Hsg)- Business Administration

Activities and Societies: Member of the Marketing Club Workshop QoQa - Winning project (Development of an idea for the promotion.

Marketing

Exchange semester at John Molson School of Business - Marketing of Services - Marketing communication - Business Technology Management.

Maturité, Os Economie Et Droit, Oc Application Des Mathématiques

Activities and Societies: Membre du comité du yearbook (2012-2013), organsation, coordination et réalisation du yearbook du Gymnase de Nyon