Partner
CurrentResponsible for● Strategic Consulting, including business plan & sales strategy development● Marketing research, defining target market niches● Created and executed outbound marketing campaigns for multiple data management and custom development service and product offerings ● Designed marketing collateral (slide decks, brochures, ads, etc.) ● Identified the most effective ways to promote data management and technology services and products ● Conduct market analysis and develop customer/buyer profiles and segmentation by product category.● Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets● Development of technical specifications for the creation of mobile applications● Web site: participation in the design and content● Create content for corporate marketing collateral, website/blog/social media, and other initiatives● Executing online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.