V. Shalini Email and Phone Number

What started out as a passion turned out to be the future of shopping. I started out making a static website in 1999 to sell arts & crafts that I would source locally in India & sell directly to customers in the US. They would wire transfer the money to me and I would courier the items to them. When cross-border commerce became a booming industry, I saw the opportunity to expand. Today we service over 100 orders a day world-wide.• Devise strategic frameworks: delivered significant value in innovation retain & enlist users, prioritizing ideas & maximizing engagement to acquire, convert & grow• Design and optimize online reach: empower ecommerce, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference across all lines.• Budget controlled marketing strategy including e-commerce, retail, consumer events, online and digital media. • P&L responsibility & product roadmap. Evaluate the financial aspects of product development, such as budgets, expenditures and return-on-investment• Identified product efficiency gaps via results analysis and recommended process improvements to the team.• Conducted competitor bench marking analysis and identified savings opportunities. Proactively analyzed and identified industry trends.• Build brand awareness as a leader in the field. • Managed all communications between Merchants & Suppliers; provided support to procurement division with contract development and execution for new suppliers to define service levels and supplier performance.• Developed and maintained effective supplier relationships for assigned categories.• Worked closely with supply chain, suppliers and quality assurance on production delays, vessel delays, air shipments and quality control issues; identified & implemented corrective actions to resolve production and delivery delays and order discrepancies to main efficiencies.

As of now 57 million primary aged children remain out of school. Kids out of education system are not only hugely disadvantaged in their own life they are also an easy target for drug abuses and violence. This is an collective failure of humanity given that the humanity has made huge progress in many areas. While we have conquered space, talk of self driving cars and have started experiencing artificial intelligence in our every day life we also see numerous kids begging or working when they should be attending schools. With the like minded friends we started Hamari Pathshala in Aug. 2014 to escort a few of the underprivileged kids towards education and a meaningful life. Yes, together we have travelled a long distance in the last five years and the journey continues...

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