V. Shantakumar Email & Phone Number

Mumbai Area, India

We are Context Engineers.We believe that great shifts happen only when there are even small shifts in Context. Consider the I-pod. The context shift from ‘better music player’ to sourcing music and making it available on demand on an I-tunes platform changed the music business. Consider the Blackberry: a context shift in how people wanted to communicate with text and mail rather than just voice. Or the entire edible oils business in India moved from commodities to brands with the simple shift from taste to health.These shifts are neither random nor serendipitous. They are engineered to make a meaningful difference in someone’s life. Most Consultants engineer existing content: products, processes, supply chain, costs, etc. These can be useful in the short term. But they do not provide sustainable profitable advantage. In a world of technological parity and information exchange between customers and consumers at the speed of thought, companies and brands are pushed towards commoditization at an ever-increasing pace. Pricing rather than meaningful innovation becomes the often-used tool to drive top lines whereas at the same time the bottom line is under constant threat. Innovation driven by fear, of competition and of obsolescence is the order of the day. Breaking free of this trap from within is almost impossible or ruinously expensive or risky. As the old Zen saying goes, you can’t get there from here!The only solution lies in shifting context from within to without; shifting from the present method of creating strategy (which too often is just a euphemism for reactive tactical solutions to ever emergent problems) to a new yet simple way of dramatically altering the game plan, without necessarily causing massive and corresponding shifts in the present state of manufacturing, marketing or distribution. This is what we offer. It’s about securing almost permanent advantage.We are DoingThink.And we make this happen.

Goa, India

Built the Saatchi brand in India from ground up, created path breaking communication for iconic brands, coached and led a team of inspirational players

Mumbai

Responsible for quality of creative output for the agency with strategic planning and creative functions reporting to me

Was significantly responsible for craeting the Contract brand, building from a insignificant business base to a substantial one in less than 5 years, hiring and building talent, and managing three offices out of five in India

Bsc, Mba, Physics And Marketing

Indian School Leaving Certificate, High School/Secondary Diplomas And Certificates