– Lead efforts to build partnership, increase adoption, and achieve value realization for several strategic healthcare customers– Help customers to use Adobe products to reach their north star digital experience executions

– Performed testing and analysis of marketing channels and assets to maximize ROI on a corporate level– Led a team of 3 Managers––providing analytical coaching and mentorship to maximize performance – Built and led the digital marketing A/B testing program to implement digital changes based on data-driven insights – Evangelized a rigorous testing methodology that led to a cultural shift within the bank– Gained extensive expertise on the nuances of various digital marketing channels and website management– Led testing of onsite pages and paid media landing pages across all lines of business and bank products––generated $2M in incremental sales for 2020– Development of test designs and technical requirements for execution– Collaborated with cross functional teams¬¬––including Marketing, Sales, Analytics, Technology, UX, and agencies– Acted as Power user of Adobe Target, a platform for A/B testing, behavioral optimization, personalization– Received Global Recognition Award 7 times for driving major organizational growth within the bank

– Managed digital lead generation through aggregator channels to increase new customer acquisitions and revenue – Collaborated with Managers of paid search and display advertising to develop cross functional strategies – Built and expanded all aspects of $20M aggregator relationships, including optimization and budgeting– Analyzed lead metrics and modified marketing strategies to ensure alignment with budgetary requirements – Developed all aggregator lead acquisition relationships, one of the lowest cost-per-loan digital channels

– Defined strategy and product specifications for end-user personalization of an automotive website, which generated leads for dealerships across the US and sold vehicles direct to consumers – Designed, launched, and tracked targeted e-mail marketing campaigns to drive traffic to website and increase sales– Built and maintained a semi-intelligent platform to track automotive dealer performance and acquire highly targeted leads to support poor performers with a $1M annual budget––with goal of delivering optimal leads to each dealer– Managed relationships with coopetition partners and enhanced the platform to sell surplus leads to competitors––generating an additional $750K+ in annual revenue– Managed and enhanced relationships with affinity marketing partners, including AAA and white-label executions

– Key liaison between marketing and Retail and Internet sales forces to drive sales using various marketing vehicles– Key marketing role to help launch an Internet marketing strategy for company to help grow small to mid sized customers– Researched, designed, and executed customer-focused marketing programs and events– Key role in implementing the WebSeller Symposium, a first-run $2 million event to promote business between 50 computer manufacturers and 30 Internet resellers. Top participants included Microsoft, IBM, Hewlett Packard, Compaq, and Computer Associates, as well as Buy.com, Amazon.com, and Wal-Mart Online

– Spearheaded functional requirements analysis, user interface, package design, sales support, advertising, consumer and trade promotions– Led cross-functional product team of 15 people to develop, launch, and market new versions of the software packages– Increased sales of three Top 10 selling software brands despite increased competition