Vanessa Schneider Email & Phone Number

Eschborn, He, De

Eschborn

I spread the Zühlke story on our Social Media channels.This includes paid social media campaigns on LinkedIn, Facebook, Twitter and Xing to reach the right people for our different industries: I create content and select the right target audience for different ad formats. Close monitoring of CTR and engagement as well as constant optimizing of text, picture and video content are also part of my job. One important part on the Zühlke social media channel besides our business success… Show more I spread the Zühlke story on our Social Media channels.This includes paid social media campaigns on LinkedIn, Facebook, Twitter and Xing to reach the right people for our different industries: I create content and select the right target audience for different ad formats. Close monitoring of CTR and engagement as well as constant optimizing of text, picture and video content are also part of my job. One important part on the Zühlke social media channel besides our business success stories is our corporate culture, which is particularly evident at our events such as #ZDays2018: The two-day internal conference for Zühlke employees contributes to knowledge transfer and networking. During the event, the social media team published live posts of the conference on Twitter and Instagram in order to spread the word of our unique culture. Show less

Krefeld

During my traineeship I worked for the social media channels of various clients, both in the B2B and B2C sector. Together with the team I was involved in the further development of the strategy as well as in the execution of the planned activities, the development of the content and the community management. Weekly reporting and measurement of KPIs was also an important part of my job. In addition, one of my focal points was influencer marketing with the continuous maintenance of the… Show more During my traineeship I worked for the social media channels of various clients, both in the B2B and B2C sector. Together with the team I was involved in the further development of the strategy as well as in the execution of the planned activities, the development of the content and the community management. Weekly reporting and measurement of KPIs was also an important part of my job. In addition, one of my focal points was influencer marketing with the continuous maintenance of the influencer network and the event organisation of B2C influencer events. Show less

Master Of Arts (M.A.), German Language And Literature

In my master's program I focused on providing literature in the media, learning about literary life and media history, media theory.

Bachelor Of Arts (B.A.), European Literature

During my European Literatures bachelor's program I got a fundamental education in literary science, during which I looked closer.