Varsha Arora Email & Phone Number

Mumbai, Maharashtra, India

- Leadership and Team Management: Spearheading the day-to-day management of the India research team, ensuring seamless collaboration and efficient workflow.- Survey Practice Development: Pioneering the development of a comprehensive Survey Practice, streamlining survey processes, and optimizing methodologies for enhanced efficiency and accuracy.- Strategic Collaboration: Collaborate seamlessly with internal teams and stakeholders, fostering cross-functional partnerships within the research team and across the broader Skift organization. Contribute to ideation sessions, actively participating in the conceptualization of surveys that complement and enhance other reports.- Research and Reporting: Continue to leverage my expertise in preparing comprehensive research reports. Oversee all aspects of assigned research projects, from formulating survey questions to data analysis and the creation of insightful findings reports.

Mumbai, Maharashtra, India

- Prepare comprehensive research reports for senior executives, marketing and sales professionals, strategists, and investors across all major travel sectors- Manage all aspects of the research projects assigned, including drafting survey questions, fielding surveys, analyzing data and writing findings reports- Identify trends and produce reports that cover the core travel sectors, particularly focusing on hospitality, online travel and travel tech

New Delhi, Delhi

- Profitability and route development analysis for an Asian airline - Airport terminal privatisation, benchmarking and hub development study for a tier 1 airport in India - Investor due diligence and market assessment for government owned airports - Airline restructuring with key focus on revenue management and pricing strategy for an African airline- Developed a business case for adopting omnichannel ecosystem at an airport to increase non-aero revenue - Delivered webinars on the state of corporate governance practices adopted by airlines in India and the impact of COVID on inbound tourism in India - Conducted primary and secondary research to study the impact of pandemics on the economy and tourism in the past to forecast the impact of COVID-19 on tourism

New Delhi

- Conduct comprehensive and effective research using both secondary and primary research sources along with in depth qualitative and quantitative analysis to align with project objective & client requirements to present pertinent and effective business plans - Facilitate brainstorming sessions with project teams and provide strong leverage to theProject Lead in creating approach and work plan - Interact with internal and external subject matter experts on all sector developments andthreats/ opportunities they pose to build a deeper understanding. Build industry focussedrelationship and networks of key contacts- Independently manage a module/part of a project individually or with a small team- Prepare market intelligence reports in a structured, timely and comprehensive manner- Actively carry out complex market assessment, company assessment, consumer insights,and demand estimations- Responsible for business analysis/financial analysis/macro and micro analysis/due diligence

New Delhi Area, India

· Heading a team of analysts accountable for generating approximately 5 Cr revenue flown daily· Tracking and analyzing competition activity using Business Intelligence tools like Tableau to devise optimal strategies varying from differential pricing, advance purchase restrictions, discounts on different products, back end fares to provide incentives for corporate and SMEs based on the demand and price elasticity of the market· Preparing an Impact Assessment Tracker to maintain a chronological record of strategic changes made in response to competition activity and studying the impact on the revenue to react proactively

New Delhi Area, India

• Network Pricing – Comprehensive reporting of competitor’s dynamic pricing strategy and mapping price points to competitor’s fares to ensure optimal fare availability for all products (retail/corporate/return/family/sale/tactical fares). Understanding the market requirements of each analyst in the team of 30 and create a product fare matrix for the entire network • Demand forecasting and seasonality mapping to ensure appropriate inventory allocation i.e. minimize spoilage and spillage using Expected Marginal Seat Revenue model• Study booking trends and identify low yielding flights/time period to liaise with Sales & Marketing for promotional activities and with Network Planning for schedule changes• Worked on the Duty Travel Optimization project to bring down the number of internal bookings made 3 days before departure to leverage the last minute time sensitive passengers resulting in revenue maximization• Currently handling the 2nd densest market (Bangalore-Delhi) in the Indigo network (40% share holder in domestic market)

Gurgaon, India

Revenue Analyst • Analysed market trends in fare usage to segment customers and develop a pricing strategy for the airline to define its market position• Developed market reports for planning new sectors, schedule adjustments, additional flights or cancellations. Liasoned with Network Planning to fabricate SOPs for smooth work flow between the departments • Track fare activity in the market to identify high/low demand period and adjust inventory allocation in order to optimize revenue• Prepared a proposal for implementing Group Management Revenue System; application of which would result in savings of 65 Lakh rupees over a period of 5 years owing to less resource requirement and increase in efficiency of existing staff over time

New Delhi

- Drafted Optimization Plan for Turnaround Time: Collaborated with cross-functional teams to synchronize each activity and optimize the turnaround by 5 mins which in turn boosted aircraft utilisation by 30 mins- Tracked key operational metrics on monthly basis to generate market intelligence reports - Relationship Management : Acted as single point of contact for external regulatory stakeholders – Ministry of Defence, Airports Authority of India, private airports, DGCA and internal stakeholders – Flight Dispatch, Sales, Revenue Management, Operations Control Center - Designed SOPs for laying out all Network Planning related information outflow processes which constituted schedule publishing and press releases for new stations - Developed modus operandi for inclusion of aircraft induction dates and aircraft maintenance schedules as a determining factor for cancellation of flights- Consolidated a Station Set Up Timeline plan for defining lead times required by each department for launching a new station. Helped in readjusting the timelines to reduce the lead time from 4 months to 3 months

New Delhi

• Curated website content to ensure accuracy and richness of data• Helped set up smooth flowing processes for data collection and data management• Collaborated with Sales and Tech team to customize the product as per the local market based on customer search results

Master’S Degree, Business Administration And Management, First Division

Activities and Societies: Warwick Volunteers - PHAB Warwick Consulting Society

Bachelor Of Arts - Ba, Economics

Bachelor’S Degree, Economics And Psychology, First Division

Activities and Societies: National Service Scheme Indian Music Society Indian Cancer Society

High School, First Division - 96%

Activities and Societies: Dance & Music Society

Education record

Education record