Vaanya Bansal Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Faridabad, Haryana, India

1. Conducted extensive market research to identify target market segments and consumer preferences.2. Designed the company's website and created interactive product descriptions, highlighting unique product features3. Researched and incorporated relevant keywords resulting in improved search engines 4. Identified optimization opportunities for several marketing paid search campaigns through A/B Testing and experiment design methodologies, increasing paid traffic by 25% in the month of February5. Conducted customer surveys and analyzed data to gain insights into customer satisfaction and product feedback.

India

1. Worked with multiple clients to gather and define requirements, establish scopes and manage project milestones2. Designed the company’s website on Shopify, integrated various apps and implemented SEO strategies, including keyword research, resulting in a 50% increase in organic search traffic3. Conducted market research to identify potential audience segments, analyze customer behaviors, and refine marketing campaigns, leading to a 20% increase in campaign performance4. Implemented email marketing campaigns using CRM systems, resulting in a 20% increase in open rates and a 15% increase in click-through rates

1. Maintained the company’s social media presence by designing invigorating social media content and contributed to increasing the social media followers by 30%2. Developed 15+ social media content per week, resulting in a 30% increase in engagement3. Prepared monthly analysis reports for Instagram and Twitter and implemented theresults on future content4. Planned and conducted an online session on Canva with 12 participants from within the organization

1. Researched the target markets, customers and information about the products and their pricing2. Prepared reports on branding, rebranding, pricing and quality checks3. Worked on the competitor analysis report along with SWOT analysis

1. Compiled, sorted and entered data into a spreadsheet and checked the accuracy of the information 2. Reviewed the data for deficiencies or errors, corrected any incompatibilities and checked the output3. Promoted as the Data Entry Head and managed 20 interns

Master'S Degree, Business Analytics

Bachelor Of Arts - Ba, Economics Hons., 8.5 Cgpa

Activities and Societies: Vice President at Puzzle Society, Member of Indian Music Society, Core Team Member of Women's Study Centre.