Vadim Baranov

Vadim Baranov Email and Phone Number

Business Performance Manager at The Coca-Cola Company
Vadim Baranov's Location
Moscow, Moscow City, Russia, Russian Federation
About Vadim Baranov

I am a team leader with 15+ years of experience in business intelligence, portfolio strategy, market insights, research and analytics. I am currently looking for senior position in strategy / business insights.

Vadim Baranov's Current Company Details

Business Performance Manager at The Coca-Cola Company
Vadim Baranov Work Experience Details
  • The Coca-Cola Company
    Business Performance Manager
    The Coca-Cola Company 2019 - 2021
    As Business Performance Manager I am responsible for:Providing strong analytic expertise, regular reviews and executive presentations to leadership team to secure effective execution of business priorities with optimal resources allocation;Leading R&Os identification, identifying and co-leading meaningful course-correcting actions for effective performance management based on available internal and external analytics;Driving strategic thinking to enable winning performance management and forecasting based on forward-looking insights to create long term value for the company;Leading and coordinating of strategic researches aimed to identify, prioritize and maximize company revenue, value share and profit growth opportunities.
  • The Coca-Cola Company
    Business Insights & Forecasting Manager
    The Coca-Cola Company 2015 - 2019
    As Business Insights & Forecasting Manager, CEE (26 countries) I was responsible for:Leading industry estimates process, including long-term view of market development; categories development; competitive performance; defining & quantifying market opportunities for TCCC;Managing retail audit suppliers to secure optimal budget investments, on-time reports and analytic delivery, collaboration with local markets in the areas of results interpretation and follow-ups;Leading strategic research projects to establish connections between the agency, global expertise center and local markets and to make sure the results are relevant for business.
  • The Coca-Cola Company
    Business Insights Manager
    The Coca-Cola Company 2011 - 2015
    As Business Insights Manager for RUB (3 countries) I was responsible for:Leading Strategy Reviews & Business Plan Development providing clear and actionable outcome of “working/non-working” summary, BP volume and share targets recommendation as well as R&O analysis, and risk mitigation plans;Leading Department tools and methodologies development & practical application in Business Insights area to drive Company Productivity and to support management and marketing teams with actionable insights and proactive forecasts and estimates;Building working relationship and day-to-day cooperation with Bottling Partner via delivering comprehensive SWOT analysis of The Coca-Cola System; establishing regular KBI review meeting process with focus on corrective actions;People development: providing supervision, coaching and feedback for direct reports.
  • The Coca-Cola Company
    Business Information Manager
    The Coca-Cola Company 2010 - 2011
    As Business Information Manager I was responsible for:Driving TCCC annual business planning process; providing market development forecast; defining & quantifying market opportunities for the Company; ensuring that Company strategy / initiatives are targeted at capturing those market opportunities;Supporting Russia Management and Marketing teams with actionable insights and proactive forecasts and estimates (macro economical, industry, competition, internal volumes, etc.);Regular business update - insights / interpretation based on multiple sources;Providing analysis in Business Insights area to drive Company Productivity.
  • The Coca-Cola Company
    Jr. Business Information Manager
    The Coca-Cola Company Oct 2009 - Dec 2009
  • Cjsc Multon
    Market Research Manager
    Cjsc Multon 2005 - 2009
    As Market Research Manager I was responsible for:Full scope of consumer and market research – research planning, brief preparation, budgeting, agencies bidding, methodology coordination, field control, coordination of report preparation, data checking and processing, results interpretation, analytical reports, presentations and recommendations for Marketing, Sales and Management Team;Strategic planning – market development forecasts, potential volume forecasts, regular communication for top-management.
  • Cjsc Multon
    Analyst
    Cjsc Multon 2002 - 2005
    As analyst I was responsible for market research, analysis of trade-marketing activities efficiency, cash flow reports, sales reports for Management.

Vadim Baranov Education Details

Frequently Asked Questions about Vadim Baranov

What is Vadim Baranov's role at the current company?

Vadim Baranov's current role is Business Performance Manager at The Coca-Cola Company.

What schools did Vadim Baranov attend?

Vadim Baranov attended Высшая Школа Экономики.

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