I launched my marketing career after earning a degree in economics. My early professional chapter was leading a regional branch of an advertising agency, enhancing both our digital and traditional marketing footprint.My journey took a significant turn at Bata, a renowned Czech shoemaker, where I delved deeper into global digital marketing. While there, I collaborated with a diverse team, contributing to the substantial growth of Bata's online store, which piqued the company leadership’s interest in digital strategies. South Moravia brought new challenges my way with TON, a prominent wooden furniture manufacturer. Working alongside talented professionals, I gained insights into aesthetic-driven marketing, expanding my skillset from B2C to B2B marketing. This role exposed me to top international designers and trade fairs, enriching my perspective on marketing.Currently, I'm spearheading digitalization projects at Switchio within Monet+, aiming to normalize electronic payments across various sectors. I've introduced new marketing strategies, enhanced our website, and led successful PPC and PR campaigns on LinkedIn. These initiatives are propelling us into new markets in collaboration with major tech firms.Throughout my career, working across diverse industries has broadened my expertise and reaffirmed my commitment to products that truly add value and make a difference in the world.