I'm trying to understand how modern technology is changing the patterns of human behavior and to use what I've learnt to create strategies that enable companies, brands and individuals to grow. My work combines marketing and data. I do my best to answer questions they ask me and solve emerging challenges they face. I'm not always right, but I try not to make the same mistake twice. Always trying to focus on measurable achievement and clear business outcomes. ***Over the last few years I have worked for over 80 different clients, assisting the majority of them in the following areas: digital strategy, web analytics and performance marketing. Below are examples of some of the clients I have worked for:1) Web analytics strategy, tracking implementation, reporting set-up and consulting:Allianz, Air Bank, Kooperativa, Asklepion, Adventura, Ikea, Česká spořitelna, Kärcher, MasterCard, McDonalds, ČSOB Pojišťovna, Metropolitní univerzita, Milos Group, Grafton, Hills, Konica Minolta, Laufen, Rossmann, UniCredit Bank, Vínoklub, Wüstenrot, UPC and othersMetro Group - implementation of Adobe Analytics (formerly SiteCatalyst or Omniture) on SiteCore CMS, reporting set-up, tagging methodologies, data interpretation for corporate marketing department.2) Performance marketing strategy and supervision of KPIs deliveryPalmknihy, Allianz, Yachtcharter, CAG, Baxter, Bridgestone, Versino and others3) Digital strategyHyundai, Rossmann, Kosmas, Smarty, Johnson&Johnson, Crescon development, Interspar, Webmium and others.For HR specialists: please don't try to add me to you LinkedIn network, in most cases I won't connect with you. If you want to get in touch, send me an e-mail to vaclav.jelen@gmail.com. Thanks.