Vada Hill Email and Phone Number
Creative and versatile marketing leader with a history of crafting and implementing breakthrough product innovations building on his marketing acumen and keen understanding of consumer behavior across domestic and international markets. A quick study and clear strategic thinker able to communicate broadly and align and focus an organization on key priorities. Frequent speaker on understanding consumer mindset, behavior and marketing best practices in the homebuying and financial services arenas.Specialties: General management; brand management; business turnarounds; brand building and product positioning; new product development; market segmentation; competitive blunting efforts; promotion development; local marketing; website design and analysis.
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Board MemberArtswave Oct 2023 - PresentCincinnati, Ohio, Us -
Advisory BoardTide Cleaners Jan 2022 - PresentCincinnati, Oh, Us -
Board MemberCincinnati Children'S Hospital Medical Center Oct 2020 - PresentUs -
Board MemberGreater Cincinnati Foundation May 2020 - PresentCincinnati, Ohio, Us -
AdvisorCohear Sep 2018 - PresentCincinnati, Ohio, Us -
AdvisorApex Service Partners Jan 2020 - Oct 2023Tampa, Fl, UsWholly owned subsidiary of Alpine Investors. -
Executive Committee MemberCincinnati Art Museum May 2019 - Sep 2023Cincinnati, Ohio, Us -
Board MemberCincytech Usa Jun 2019 - Jan 2023Cincinnati, Ohio, Us -
AdvisorThe Home Team Oct 2018 - May 2021Cincinnati, Ohio, Us -
DirectorFirst Investors Financial Services 2016 - Apr 2020Houston, Tx, UsAuto finance company founded to serve the needs of dealers and consumers. Owned by Aquiline Capital Partners, a New York based private equity firm. -
Member: Innovation CouncilRed Robin Jul 2018 - Feb 2020Greenwood Village, Co, Us -
Advisory Board: Futureworks DivisionProcter & Gamble Jul 2009 - Jun 2017Cincinnati, Ohio, UsP&G's FutureWorks Division leads the global development and qualification of franchise driven new business models and revenue streams for the company. The Division oversees such concepts as Tide Dry Cleaners, Mr. Clean Car Wash and MDVIP. -
Chief Marketing OfficerJackson Hewitt Tax Service Inc. 2014 - 2016Jersey City, Nj, UsResponsible for the company's brand marketing functions, including advertising, public relations, creative development, media, promotions and digital and field marketing activities. Spearheading corporate community partnerships and consumer focused initiatives to drive the company's commitment to improve the financial well-being of its customers across all aspects of their financial health, beyond tax season. -
Partner, Marketing StrategyKelton Global 2009 - 2014Los Angeles, Ca, UsKelton Global is a full service insights firm and marketing consultancy with offices in Los Angeles and New York. Serving as a strategic partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations, Kelton utilizes a wide range of qualitative and quantitative methodologies to bring strategic and tactical added value to its clients. Our work animates and excites, laying the foundation for new ideas, fresh campaigns, and dynamic changes that vitalize brands. Our unique combination of proprietary methodologies, accomplished researchers and business strategists have changed how Fortune 500 companies and smaller firms around the world see the value of market research -
Board Of DirectorsDenny'S 2003 - 2006Spartanburg, Sc, UsChair - Corporate Governance Committee. Member - Compensation and Incentives Committee -
Svp- Chief Marketing OfficerFannie Mae Corp 1999 - 2006Responsible for building a consumer orientation and expertise to strengthen the development of products and marketing services for the company’s 3000 lender customers. Responsible for qualifying marketing and product initiatives to increase homeownership levels, focused on first-time home buyers, female headed households, Spanish-dominant Hispanics and African-Americans. Developed seminal consumer, mortgage broker and realtor habits and practices research (profiled in American Demographics). Launched efanniemae.com, the company's portal for all e-commerce activity. Traveled to South Africa to aid its major banks in more effectively reaching black South Africans, through leveraging the insights gleaned from U.S. Hispanic and African-American consumers. Conducted broad research across a variety of new immigrant groups - Asian Indians; Mandarin Chinese; Cantonese Chinese; Koreans; Vietnamese - to gauge their understanding of and approach to the U.S. financial system and home buying process.
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MemberBush-Cheney '04 Apr 2004 - Nov 2004Strategy & Media Team -
Chief Marketing OfficerTaco Bell 1996 - 1999Irvine, Ca, UsDirected all marketing activity. Responsible for media and marketing budgets of $200 and $35 million/year. Selected by Advertising Age as its lead “50 Most Powerful Marketers”. Promotion Marketing Association’s “Marketer of the Year”. Winner of the Grand Effie and two Gold Effie awards for the “Chihuahua” and “Viva Gorditas” campaigns. Partnered with company’s franchise organization, FranMac, to launch such meaningful menu initiatives as Gorditas, Chalupas and GrandeMeals, which continue to drive brand growth 10 years later. Led the team which developed the innovative, integrated marketing campaigns promoting the release of the Starwars trilogy and prequel (Lucas Films), Batman Returns (Warner Bros) and Godzilla (Sony). This same team developed the highly profitable program resulting in the sale of over 30 million talking, plush Chihuahuas.Led the search efforts resulting in the appointments of the TBWA/Chiat Day and Foote, Cone & Belding advertising agencies. -
Senior Vice President - Account DirectorBbdo Worldwide 1994 - 1996New York, Ny, UsManaged all operations for Oral B, Glendale Federal Bank and Pizza Hut: Western Region. Developed Glendale Federal Bank's first comprehensive direct response consumer effort. Initiated the Agency's pro bono advertising effort for the Partnership for a Drug Free America (profiled in the New York Times). -
Account SupervisorOgilvy & Mather 1993 - 1994New York, Ny, UsCoordinated Agency creative, account management, production, planning and media operations for Lever Brothers’ Dove bar soap and Surf detergent businesses. Led introduction of Dove's facial cleansing line, Lever Brothers' first entry in the category, into a Canadian test market. Spearheaded understanding of category's product offerings, advertising and consumer benefits. -
Special Assistant - Secretary Lamar AlexanderU.S. Department Of Education 1991 - 1993Washington, Dc, UsServed as lead field ombudsman and troubleshooter for current senator, former Governor and Presidential candidate. Worked with governors, mayors and superintendents to establish America 2000 education reform efforts in over 20 states. Developed department's urban initiative program partnering the Secretary/senior staff with 17 major public school systems. Served as principal staff to the Deputy Secretary, former Xerox CEO - David Kearns, in his role as chair of the presidential task force to aid in Los Angeles' recovery from the 1992 riots. -
Brand Manager - Packaged Soap & Detergent/Paper AdvertisingProcter & Gamble 1982 - 1989Cincinnati, Ohio, UsIntroduced Company's 1st comprehensive direct marketing program, Luvs Baby Club, and Luvs Rosebud/Oxford Stripe Prints line extension into test market.Achieved record Dreft volume and profit year. Received Company award for business building advertising. Developed and implemented reduced list pricing for Solo -- increasing volume +10%. Led multifunctional strategy team which developed and qualified concepts restaging All Temperature Cheer -- resulting in over a decade of growth behind Colorguard product, color brightening and maintenance strategy and category breakthrough campaign.
Vada Hill Education Details
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Harvard UniversityAmerican History
Frequently Asked Questions about Vada Hill
What company does Vada Hill work for?
Vada Hill works for Artswave
What is Vada Hill's role at the current company?
Vada Hill's current role is Board Member at Cincinnati Children's Hospital Medical Center.
What schools did Vada Hill attend?
Vada Hill attended Harvard University.
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