Vada Hill

Vada Hill Email and Phone Number

Board Member at Cincinnati Children's Hospital Medical Center @ ArtsWave
Vada Hill's Location
Cincinnati, Ohio, United States, United States
About Vada Hill

Creative and versatile marketing leader with a history of crafting and implementing breakthrough product innovations building on his marketing acumen and keen understanding of consumer behavior across domestic and international markets. A quick study and clear strategic thinker able to communicate broadly and align and focus an organization on key priorities. Frequent speaker on understanding consumer mindset, behavior and marketing best practices in the homebuying and financial services arenas.Specialties: General management; brand management; business turnarounds; brand building and product positioning; new product development; market segmentation; competitive blunting efforts; promotion development; local marketing; website design and analysis.

Vada Hill's Current Company Details
ArtsWave

Artswave

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Board Member at Cincinnati Children's Hospital Medical Center
Vada Hill Work Experience Details
  • Artswave
    Board Member
    Artswave Oct 2023 - Present
    Cincinnati, Ohio, Us
  • Tide Cleaners
    Advisory Board
    Tide Cleaners Jan 2022 - Present
    Cincinnati, Oh, Us
  • Cincinnati Children'S Hospital Medical Center
    Board Member
    Cincinnati Children'S Hospital Medical Center Oct 2020 - Present
    Us
  • Greater Cincinnati Foundation
    Board Member
    Greater Cincinnati Foundation May 2020 - Present
    Cincinnati, Ohio, Us
  • Cohear
    Advisor
    Cohear Sep 2018 - Present
    Cincinnati, Ohio, Us
  • Apex Service Partners
    Advisor
    Apex Service Partners Jan 2020 - Oct 2023
    Tampa, Fl, Us
    Wholly owned subsidiary of Alpine Investors.
  • Cincinnati Art Museum
    Executive Committee Member
    Cincinnati Art Museum May 2019 - Sep 2023
    Cincinnati, Ohio, Us
  • Cincytech Usa
    Board Member
    Cincytech Usa Jun 2019 - Jan 2023
    Cincinnati, Ohio, Us
  • The Home Team
    Advisor
    The Home Team Oct 2018 - May 2021
    Cincinnati, Ohio, Us
  • First Investors Financial Services
    Director
    First Investors Financial Services 2016 - Apr 2020
    Houston, Tx, Us
    Auto finance company founded to serve the needs of dealers and consumers. Owned by Aquiline Capital Partners, a New York based private equity firm.
  • Red Robin
    Member: Innovation Council
    Red Robin Jul 2018 - Feb 2020
    Greenwood Village, Co, Us
  • Procter & Gamble
    Advisory Board: Futureworks Division
    Procter & Gamble Jul 2009 - Jun 2017
    Cincinnati, Ohio, Us
    P&G's FutureWorks Division leads the global development and qualification of franchise driven new business models and revenue streams for the company. The Division oversees such concepts as Tide Dry Cleaners, Mr. Clean Car Wash and MDVIP.
  • Jackson Hewitt Tax Service Inc.
    Chief Marketing Officer
    Jackson Hewitt Tax Service Inc. 2014 - 2016
    Jersey City, Nj, Us
    Responsible for the company's brand marketing functions, including advertising, public relations, creative development, media, promotions and digital and field marketing activities. Spearheading corporate community partnerships and consumer focused initiatives to drive the company's commitment to improve the financial well-being of its customers across all aspects of their financial health, beyond tax season.
  • Kelton Global
    Partner, Marketing Strategy
    Kelton Global 2009 - 2014
    Los Angeles, Ca, Us
    Kelton Global is a full service insights firm and marketing consultancy with offices in Los Angeles and New York. Serving as a strategic partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations, Kelton utilizes a wide range of qualitative and quantitative methodologies to bring strategic and tactical added value to its clients. Our work animates and excites, laying the foundation for new ideas, fresh campaigns, and dynamic changes that vitalize brands. Our unique combination of proprietary methodologies, accomplished researchers and business strategists have changed how Fortune 500 companies and smaller firms around the world see the value of market research
  • Denny'S
    Board Of Directors
    Denny'S 2003 - 2006
    Spartanburg, Sc, Us
    Chair - Corporate Governance Committee. Member - Compensation and Incentives Committee
  • Fannie Mae Corp
    Svp- Chief Marketing Officer
    Fannie Mae Corp 1999 - 2006
    Responsible for building a consumer orientation and expertise to strengthen the development of products and marketing services for the company’s 3000 lender customers. Responsible for qualifying marketing and product initiatives to increase homeownership levels, focused on first-time home buyers, female headed households, Spanish-dominant Hispanics and African-Americans. Developed seminal consumer, mortgage broker and realtor habits and practices research (profiled in American Demographics). Launched efanniemae.com, the company's portal for all e-commerce activity. Traveled to South Africa to aid its major banks in more effectively reaching black South Africans, through leveraging the insights gleaned from U.S. Hispanic and African-American consumers. Conducted broad research across a variety of new immigrant groups - Asian Indians; Mandarin Chinese; Cantonese Chinese; Koreans; Vietnamese - to gauge their understanding of and approach to the U.S. financial system and home buying process.
  • Bush-Cheney '04
    Member
    Bush-Cheney '04 Apr 2004 - Nov 2004
    Strategy & Media Team
  • Taco Bell
    Chief Marketing Officer
    Taco Bell 1996 - 1999
    Irvine, Ca, Us
    Directed all marketing activity. Responsible for media and marketing budgets of $200 and $35 million/year. Selected by Advertising Age as its lead “50 Most Powerful Marketers”. Promotion Marketing Association’s “Marketer of the Year”. Winner of the Grand Effie and two Gold Effie awards for the “Chihuahua” and “Viva Gorditas” campaigns. Partnered with company’s franchise organization, FranMac, to launch such meaningful menu initiatives as Gorditas, Chalupas and GrandeMeals, which continue to drive brand growth 10 years later. Led the team which developed the innovative, integrated marketing campaigns promoting the release of the Starwars trilogy and prequel (Lucas Films), Batman Returns (Warner Bros) and Godzilla (Sony). This same team developed the highly profitable program resulting in the sale of over 30 million talking, plush Chihuahuas.Led the search efforts resulting in the appointments of the TBWA/Chiat Day and Foote, Cone & Belding advertising agencies.
  • Bbdo Worldwide
    Senior Vice President - Account Director
    Bbdo Worldwide 1994 - 1996
    New York, Ny, Us
    Managed all operations for Oral B, Glendale Federal Bank and Pizza Hut: Western Region. Developed Glendale Federal Bank's first comprehensive direct response consumer effort. Initiated the Agency's pro bono advertising effort for the Partnership for a Drug Free America (profiled in the New York Times).
  • Ogilvy & Mather
    Account Supervisor
    Ogilvy & Mather 1993 - 1994
    New York, Ny, Us
    Coordinated Agency creative, account management, production, planning and media operations for Lever Brothers’ Dove bar soap and Surf detergent businesses. Led introduction of Dove's facial cleansing line, Lever Brothers' first entry in the category, into a Canadian test market. Spearheaded understanding of category's product offerings, advertising and consumer benefits.
  • U.S. Department Of Education
    Special Assistant - Secretary Lamar Alexander
    U.S. Department Of Education 1991 - 1993
    Washington, Dc, Us
    Served as lead field ombudsman and troubleshooter for current senator, former Governor and Presidential candidate. Worked with governors, mayors and superintendents to establish America 2000 education reform efforts in over 20 states. Developed department's urban initiative program partnering the Secretary/senior staff with 17 major public school systems. Served as principal staff to the Deputy Secretary, former Xerox CEO - David Kearns, in his role as chair of the presidential task force to aid in Los Angeles' recovery from the 1992 riots.
  • Procter & Gamble
    Brand Manager - Packaged Soap & Detergent/Paper Advertising
    Procter & Gamble 1982 - 1989
    Cincinnati, Ohio, Us
    Introduced Company's 1st comprehensive direct marketing program, Luvs Baby Club, and Luvs Rosebud/Oxford Stripe Prints line extension into test market.Achieved record Dreft volume and profit year. Received Company award for business building advertising. Developed and implemented reduced list pricing for Solo -- increasing volume +10%. Led multifunctional strategy team which developed and qualified concepts restaging All Temperature Cheer -- resulting in over a decade of growth behind Colorguard product, color brightening and maintenance strategy and category breakthrough campaign.

Vada Hill Education Details

  • Harvard University
    Harvard University
    American History

Frequently Asked Questions about Vada Hill

What company does Vada Hill work for?

Vada Hill works for Artswave

What is Vada Hill's role at the current company?

Vada Hill's current role is Board Member at Cincinnati Children's Hospital Medical Center.

What schools did Vada Hill attend?

Vada Hill attended Harvard University.

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