Vadim T. Email & Phone Number

Toronto, Canada Area

As the Principal Consultant at noBSdigital, I support clients of all sizes and levels of technical expertise with their web analytics implementations.Services:- Site Audits- GA4 Implementation via GTM- dataLayer documentation- Media Pixels (Facebook, Pinterest, Snap, Tiktok and etc.)- Server Side Setup- Dashboard CreationClient Reviews: https://bit.ly/nobsreviews

Toronto, Canada Area

As the Director of Analytics at Publicis / Nurun I oversee the digital performance measurement strategy and results for some of the world’s biggest brands through channels such as email, mobile, social, and site to ensure the long term success of our clients. I support the development and execution of client’s digital strategies based on data.• Interact cross-functionally with a variety of teams and executives to identify opportunities and to make business recommendations leveraging advanced analytics techniques and tools. • Translate complex datasets into strategic insights for the business and communicates simply to non-technical audiences, visualizing results, to create understanding and solution buy-in.• Supporting various local and global teams including UX, Creative, Client Services, Technology and others to create measurement and testing frameworks for various clients.• Help craft and deliver a data strategy, develop analytic systems and expertise, and serve as a trusted partner across the company and with executives.• Develop and support analytics team by identifying learning opportunities such as internal stretch projects, external courses & seminars, and having informal mentorship meetings to enable career growth.• Follow analytics and search trends & tools to ensure clients are using the tools that enable their success such as GTM for tag management, Mouseflow for heatmapping, SEM Rush for keyword discovery & audits, Sweet IQ for local search and etc.

Toronto, Canada Area

• Conducted deep dive analysis, by leveraging multiple data sources including CRM, email, social, site, and call center data to uncover insights and support the UX, Creative, and Strategy team(s) in uplifting brand properties. • Conducted analytics and search technical audits on websites to ensure best practices were adhered too.• Created measurement plans to define approach, methodology, and metrics using business and marketing data for identifying trends, insights, marketing results and answers to key business questions. • Developed tagging plans, documentation and collaborate with Technology teams for the implementation of tag management software (e.g. GTM).• Used social listening tools such as Nuvi, Topsy, Netbase, Sysomos, and Radian6 to monitor, analyze, and provide direction to the client team based on conversations about the client, their competitors, and the overall industry,

Toronto, Canada Area

Use the digital space to acquire new AIR MILES Cardmembers by optimizing journeys from the American Express and AIR MILES website, email channel, social media, and affiliates.• Exceeded acquisition goals by 136% in 2012 by conducting numerous landing page, email, and creative A/B tests. Closely collaborated with the partner, multiple agencies, and internal tech & business teams to ensure creative assets were created and implemented on time and within budget. • Co-led the launch of the AmexCloud10 mobile microsite. Was involved in the design and implementation of information architecture, usability best practices, accessibility, SMS functionality and web analytics measurement & reporting.• Created new web analytics tracking methodology within the partner channel in order to standardize and simplify reporting, in the process uplifted over 700 query strings. Used a combination of Omniture SiteCatalyst, Excel Pivot Tables & Macros to automate reporting in order to optimize placement performance.• Deployed ongoing email campaigns within the partner channel and worked with the partner on segmentation and responder models to optimize ROI.• Worked with the co-brand partner to identify new opportunities, manage existing placements, and continuously improve the user journeys.• Was the Project Manager for the Professional Development Committee within the department. Organized and led a number of digital courses (web analytics, mobile, and etc.) as well as over a dozen Excel courses.

Own the relationship with multiple International teams to manage successful launches and upgrades of digital capabilities on the American Express website. As well as analyze, implement, and provide thought leadership on existing functionality.• Led the migration of amex.ca to a new Content Management System (CMS). Worked closely with multiple technology teams & consultants to establish file naming conventions, SEO friendly URL structure, back-end keyword categorization, file placement and more to ensure the use of digital best practices.• Improved usability and customer experience on amex.ca by managing both the Search and FAQ Capability uplifts. Conducted analysis into most popular search terms and ensured relevant content was presented. Where no content was available, worked with an external agency to create new copy. Modified the indexing of various domains to ensure relevancy.• Increased the success rate of the Online Card Activation (OCA) journey by over 10% by analyzing the technical components (field validation, data integrity, error messages and etc.) with the help of multiple business and tech teams across several international markets.• Identified & implemented fixes to the user journey of OCA by leveraging several web analytics tools such as Omniture SiteCatalyst, ReportBuilder, and TeaLeaf. Saved the business well over $50,000 in call displacement volume.• Reduced online attrition to the call center by managing a number of capability projects from inception to execution, including internal reviews of project materials (information architecture, wireframes, timelines and etc.) • Acted as the subject matter expert by leading multiple committees and training sessions to ensure that topics such as accessibility, usability, mobile, and other digital best practices were top of mind amongst marketing colleagues

Provide strategic insight as well as manage multiple web properties through actionable insight using web analytics software. • Assisted with the migration of moneris.ca to a new CMS (SiteCore) and refreshing the look & feel, which included understanding the business needs, identifying the right CMS functionality, and analyzing user journeys through web analytics.• Helped determine the strategy and execution of tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales through the use of both email, site, and DM channels.• Used Google Analytics and ClickTracks to measure site and campaign performance and provided timely feedback on how to improve performance and overcome obstacles.• Identified reporting requirements for effective analytics and ensured appropriate tracking mechanisms were in place during campaign and site development.• Dealt with external partners (agencies & graphic designers) on the build of online programs, websites, etc.