As a Marketing Specialist, I performed a variety of tasks, including:- Developing and executing a strategic approach to social media to support sales objectives- Conducting competitive analysis across social media platforms- Creating and managing content plans for Facebook and Instagram- Engaging with the community by responding to messages and comments- Producing social media posts and reels tailored to the business's seasonal needs- Designing advertising graphics and promotional materials- Creating and managing content publication plans for YouTube- Preparing, recording, and editing videos for YouTube- Managing the company website and CMS, including designing individual website sections- Collaborating closely with marketing and advertising agencies- Representing the company at advertising and promotional product trade shows- Analyzing performance results and reporting them to management- Conducting market research in Poland and abroad to identify demand for similar products- Setting the marketing budget to meet the department's needs

As a Freelance Web Designer, I was responsible for:- Independently acquiring clients and maintaining effective communication throughout the project lifecycle- Creating detailed project briefs based on client needs and objectives- Conducting online competitive analysis to understand market trends- Analyzing the client's target audience to inform design decisions- Developing mood boards and website structures to establish a clear design direction- Creating website prototypes (UX design) to enhance user experience- Designing website interfaces (UI design) that align with the client's brand identity- Preparing files and assets for handoff to developers- Building websites using web builders such as Tilda- Creating landing pages tailored to specific campaigns or promotions- Developing e-commerce websites to support online sales- Designing graphics and banners for websites to enhance visual appeal and user engagement- Maintaining ongoing communication with clients to ensure satisfaction and address any updates or changes