Marketing Specialist
CurrentAs a Marketing Specialist, I performed a variety of tasks, including:- Developing and executing a strategic approach to social media to support sales objectives- Conducting competitive analysis across social media platforms- Creating and managing content plans for Facebook and Instagram- Engaging with the community by responding to messages and comments- Producing social media posts and reels tailored to the business's seasonal needs- Designing advertising graphics and promotional materials- Creating and managing content publication plans for YouTube- Preparing, recording, and editing videos for YouTube- Managing the company website and CMS, including designing individual website sections- Collaborating closely with marketing and advertising agencies- Representing the company at advertising and promotional product trade shows- Analyzing performance results and reporting them to management- Conducting market research in Poland and abroad to identify demand for similar products- Setting the marketing budget to meet the department's needs