- Supported and managed custom studies (edited surveys, communicated with vendors, presented findings, etc.) that proved the effectiveness of advertiser sponsorship of MTV tentpole programming (Video Music Awards and Movie Awards)- Developed and managed online panel of 2,500 Millennials to gain consumer insights for internal sales initiatives and developed ideas for clients to link their brands with engaged and influential audience (writing and programming surveys, managing data, reporting, etc.)- Partnered with integrated marketing to create success stories and learnings for various initiatives (including tentpole events and Upfronts) as well as built holistic viewer profiles and identifying opportunities for driving business- Distributed weekly ratings reports and fulfilled ad hoc requests for sales team

- Created and maintained product launch plans for small office/home office laser multifunction printers; worked with various internal and external resources to define project scope, identified required resources, estimated project timeline and executed marketing plans- Served as point of contact for the coordination and development of channel advertising campaigns- Analyzed data and provided recommendations for the development of marketing and incentive plans to increase the sales of a particular product and/or product lines- Participated in industry events, trade shows, demonstrated products and fielded questions from end users and dealers

- Assisted in the development and implementation of multi-tiered strategic communications platforms for top-tier consumer brands such as Diageo North America, MasterCard, and Allstate- Supported red carpet events/media tours and leveraged key sponsorships- Proactively researched landscape and target audience insights- Leveraged product portfolios and secured coverage in sports, lifestyle and luxury long-lead publications, influential dailies, entertainment media, and social media outlets- Wrote press releases and client/consumer facing documents