Ioannis Vaganof Email & Phone Number

Thessaloniki, Gr

Thessaloniki, Central Macedonia, Greece

• Develop and implement global strategies for Google Ads, LinkedIn Ads, and Meta Ads to boost brand visibility and lead generation.• Track advertising costs, analyze consumer behavior, and report on marketing performance to refine strategies and budget allocation.• Collaborate with marketing agencies to optimize digital marketing campaigns and ensure alignment with business objectives.• Lead SEO strategy planning to increase website traffic and improve user experience, including developing detailed action plans and coordination with internal and external parties.• Monitor and analyze digital media channels to ensure optimal content performance and effectiveness across all platforms.

Thessaloniki, Central Macedonia, Greece

BA in Digital Marketing Management• Teach Mobile & Social Media Marketing to 2nd-year students & Influencer Marketing to 3rd-year students• Collaborate with Cardiff Metropolitan University to align curriculum and standards

Salonica, Central Macedonia, Greece

• Developed online communication plans for companies in various industries, including tourism, automotive, decoration, language schools, grocery shops, and more.• Organized strategies and managed advertising on platforms such as Facebook, LinkedIn, and Google.• Managed IT projects, including website development, and coordinated efforts between clients, developers, and the management team.• Acted as the primary liaison, communicating daily with multiple clients on both online marketing and development projects.

Thessaloniki, Greece

• Attended international fairs as an exhibitor to promote the company's machinery:ITMA, Barcelona, Spain | Printwear & Promotion, Birmingham, UK | SaigonTex, Ho Chi Minh, Vietnam• Prepared for fair attendance, including applications, logistics, marketing, and coordination with external partners.• Organized online marketing promotions for exhibitions and products via email marketing (Mailchimp) and social media.• Managed exports, including invoicing, packing lists, and transportation.• Communicated with clients, distributors, freight companies, and external partners.

West Sussex, United Kingdom, United Kingdom

• Managed the development of the new e-commerce website, ZeroWasteRecycling.co.uk.• Created the initial e-marketing plan and tested advertising through Google AdWords.• Participated in website usability tests and continuously recommended key new features.• Prepared and submitted the application that earned a 3-star award from "Investors in ZeroWaste."• Competed in Richard Branson’s Pitch To Rich Competition, finishing 8th among 530 companies with 1,678 votes.• Organized online marketing promotions for Pitch To Rich, including email marketing (30,000 subscribers) and social media.• Developed detailed marketing activities within 2 weeks for the semi-finals to attract key influencers and increase votes.• Attended industry exhibitions with the Managing Director, such as RWM 2015 in Birmingham and the Eco Technology Show in Brighton.• Prepared and submitted applications for the RBS Innovation Challenge and the Queen’s Enterprise Awards.• Reached the finals for Green Business of the Year in the Adur & Worthing Awards.• Trained in workshops led by professionals: Presentation Skills by UK’s National Speaker 2015 Mr. Steve Bustin, Online Marketing by Creative Bloom, and Strategic Sales by Green Growth Platform - University of Brighton.• Selected and trained as a Quality Management Systems & Process Internal Auditor.• Managed customer service for ZeroWasteRecycling.co.uk via email and phone.• Served clients including Vision, Cartridge World, National Express, Veolia, and FCC Environment.

United Kingdom

• Led a team of three students on a consultancy-based project for the MSc E-Business & Innovation program.• Analyzed competitors' websites using heuristic evaluation criteria to assess website usability.• Recommended key characteristics for the new website: www.elite-edge.co.uk.• Developed a social media strategy and search engine advertising campaign.

Greece

• Directed the Commercial Department and assisted the Accounting Department.• Managed advertising and both online and offline promotions.• Organized the creation of new websites and continuously updated content.• Created social media profiles (Facebook, LinkedIn, YouTube) and established initial campaigns.• Communicated with five salespersons for client meetings, orders, and requests, managing over 500 active clients.• Managed imports and exports, along with all external business email communications.

Greece

• Managed sales in a retail shop specializing in trading doors and window frames for one year.• Organized and oversaw advertising, information technology, and accounting sections.

Master Of Science (M.Sc.), E-Business & Innovation, (1St - Distinction)

Activities and Societies: Alumni Adviser, Social Representative (Event Manager) • Modules: E-Business, Innovation, Business Planning &.

Professional Training, Entrepreneurship/Entrepreneurial Studies

• Trained at program on entrepreneurship for SMEs • Highly selective course only for 25 members, 3 months, 100 hours

Master Of Science (Msc), Informatics & Management, Distinction (9,09/10,00)

Modules: Web Information Systems, Decision Support Systems, Databases, Software Project Management, Consumer Behaviour, Communication.

Bachelor'S Degree, Ba Business Administration, (2:1, Upper Second Class)

Modules: Business Mathematics, European Union & Greek Corporations, Microeconomics, Macroeconomics, Financial Accounting, Law.