Oganes Barsegyan Email & Phone Number

Newport Beach, CA, US

• Launched and led a successful digital marketing and web development agency, catering to a diverse range of clients and industries.
• Collaborated closely with clients, designers, account managers, and programmers to transform unprofitable websites into profitable sources of income.
• Led the development of a user-friendly, cloud-based SaaS application designed for restaurant owners. This system incorporated an AI-powered marketing solution, revolutionizing the way restaurant reservations were.
• Conceptualized, developed, and implemented comprehensive marketing campaigns, utilizing SEO techniques, paid advertising, and social media strategies to maximize brand visibility and customer engagement.
• Directed the development of custom business solutions, including online reservations, dashboards, bots, and calculators, substantially enhancing business efficiency and customer experience.
• Developed and implemented robust A/B testing plans using Google Optimize, facilitating data-driven decisions on design and content changes to optimize engagement and conversions.

• Transitioned into the logistics sector to introduce innovative Software-as-a-Service (SaaS) solutions, enhancing freight management, operational efficiency, and customer engagement.
• Directed the development of the company's digital presence, focusing on the integration of SaaS solutions in the company's operations and marketing efforts.
• Developed and implemented marketing strategies that focused on the benefits of SaaS solutions to B2B customers in the freight transportation industry, leading to a 40% increase in customer acquisition over two years.
• Coordinated with cross-functional teams to develop a SaaS-based freight management solution, resulting in increased operational efficiency and a 25% reduction in costs.
• Initiated and managed the execution of promotional events and demos showcasing the capabilities of the company's SaaS solutions, effectively enhancing brand visibility, and fostering industry relationships.
• Conducted comprehensive market research and analysis, paying special attention to emerging trends in freight transportation technology and cloud-based applications.

• Engaged in production and executing marketing operations for internationally recognized U.S. franchise projects, including renowned television series such as "The Voice", "The Voice Kids", "Dancing with the Stars".
• Developed and executed marketing strategies, managing project schedules and synchronizing efforts with multiple teams.
• Conducted market trend analysis and engaged in media and music selection for U.S. franchise projects to align with brand identity.
• Executed the creation and editing of product placements and video ads for on-air live shows independently, enhancing viewer engagement and brand visibility.
• Collaborated with show Producers in implementing process optimizations and workflow improvements, contributing to increased productivity and significant cost reduction.
• Leveraged data-driven digital marketing strategies to enhance brand visibility and audience reach across multiple platforms, showcasing project management and strategic planning skills.

Katowice, Silesia, PL

• Led the successful launch of Dictador Rum, contributing to total annual revenue of $1M.
• Led a sales team to expand the B2B customer base in both on-trade and off-trade channels.
• Developed an efficient brand strategy and business growth plan, enhancing brand presence in the Russian market and reducing marketing expenses by 15%.
• Innovated a merchandising strategy for HORECA that differentiated the brand from competitors and boosted revenue by 37%.
• Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.
• Facilitated exclusive Dictador Rum events in partnership with restaurants, enhancing brand exposure and boosting sales.

Vevey, CH

• Led strategic marketing initiatives and brand development activities to engage B2B customers and enhance product visibility in the market.
• Devised and implemented marketing strategies to expand the distribution of Movenpick ice cream in Russia, leading to its #1 position in the premium ice cream market.
• Employed effective client engagement techniques to foster partnerships with premium restaurants, leading to the incorporation of Movenpick ice cream into their menus, which significantly expanded the product's reach.
• Transformed global brand strategies into effective brand plans, positioning, and go-to-market strategies.
• Created packaging advertising materials and key visuals for POSM materials in collaboration with the marketing department.
• Developed packaging advertising materials and key visuals for Point of Sales Materials (POSM) in collaboration with the marketing department, ensuring brand consistency and visibility across multiple platforms.

Moscow, RU

• Maintained and expanded relationships with strategically important B2B customers
• Employed marketing techniques to boost cross-selling of bank products by 23% in one quarter, highlighting the application of marketing strategies to real-world business scenarios.
• Utilized CRM tools to manage and nurture relationships with strategically important B2B customers, contributing to an expansion of customer base and increase in sales.
• Successfully re-engaged 20 dormant customers through strategic presentations showcasing new products and services.
• Assisted in the recruitment and training of new customer service representatives across three bank branches, demonstrating leadership and team management skills.
• Maintained and updated sales funnel records daily, ensuring accurate business forecasting on a weekly, monthly, and quarterly basis.

Prague 10, CZ, CZ

• Contributed to the creation and delivery of over 100 hours of radio broadcasts.
• Assisted in producing news stories, prepared scripts, provided narration, and supported digital editing processes.
• Researched and identified potential interviewees aligned with the show themes, facilitating engaging content creation.
• Collaborated with marketing teams to integrate sponsor recognitions and advertising into the radio broadcasts, enhancing the show's monetization potential.
• Worked in coordination with marketing, communications, and finance departments to meet documentation needs.

• Assisted with the development and implementation of brand marketing strategy.
• Participated in the development and execution of marketing initiatives under the guidance of the Marketing Manager.
• Supported the organization of promotional events and digital campaigns and effectively tracked their success.
• Managed and updated the digital media content on the company website, including promotional banners and videos, ensuring a dynamic and engaging online presence.
• Collected and analyzed market data to provide insight into customer behavior and competition.
• Assisted in maintaining client databases and the creation of professional presentations and marketing materials.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Business Administration And Management, General