"Sarv Saman" is a subsidiary of Saman Bank and ARIVERSE, which provides e-commerce solutions.

We are studying "event management" to launch our own startup. My wife and I are currently studying academic resources, reference books, articles, and reports. In addition, we monitor the products, technologies, and services of big agencies and startups in this field.We will publish the results of our studies in a book and a training course.

Fardabank is a neo-bank that was established in partnership with HiWeb Holding and IranZamin Bank. Together with the young and energetic Fardabank team, we are creating new services and developing digital banking in the Iran startup ecosystem.In Farda, the main challenge is the integration of financial services and the telecom industry. With a Farda account, the user can receive bank, insurance, leasing, exchange, international payment, telecom services, etc.; and experience integrated quality.Working in the financial services industry is a new and exciting experience for me.

Rangin Profile Kavir (RPK) was founded in 1995. Kavir is one of the leading and premium brands in Iran's construction industry, which works in the field of design, production, installation and services of aluminum facades, doors and windows.Sam Nafisi and I are working with Kavir as consultants of Miyagi Group. Our services include management consulting, marketing research, marketing plan, brand identity guideline and integrated communications plan.

Telavang Group: Feed industry, Egg Industry, Poultry Industry, Distribution Company, Innovation centerI was employed as the Marketing and Business Development Manager at Telavang, a family business that started as a poultry farm in 1979 and has now created an integrated chain of egg production in Iran, becoming the largest brand in the poultry industry. After the management was transferred to the second generation of the family, I joined the company. Collaborating with Gerhard Barcus in designing the marketing plan was very informative. Telavang's achievements during my tenure included innovation in creating new egg-based products, expanding the distribution network, increasing production volume by 30 times, increasing the workforce by 6 times, improving human resource productivity, brand recall and increasing brand equity, planning and executing 8 major advertising campaigns, and more.[Telavang shrunk due to government interference in the market and mispricing of basic commodities. So, the efforts of me and my colleagues in the marketing and business development unit became meaningless.]

Vije School was founded in 2005 by Amrollah Farhadi and soon became the leading institute in the field of graphic design and marketing communication in Iran. I studied at this school and after that, I collaborated in creating training courses and running various events.My contribution to the whole activities (my/all): 108/1178 Course, 15/179 Workshop, 0/28 Published book, 4/91 Art gallery, 2/9 Competition, 3/27 Seminar, 3/21 Commemoration ceremony, 17/41 Talk show, 56/59 Instagram live, 82/330 Professional meeting>> The training courses that were designed by my supervision:- Marketing Research (Team: Soudeh Habibi, Mehrdad Sadri)- Media MIX (Team: Safa Seyrafi, Behrang Tonekaboni, Mino Ommati)- Corporate Communications (Team: Sam Naffisi, Ehsan Mehdizadeh)- Public Relations (Team: Ayda Abootorabi, Arash Vafadari, Yalda Sadri)- Infographics (Team: Maryam Kahvand, Kiyan Ashrafi)- IMC (Team: Saleh Amini)

Parla is a small field marketing services company that was founded in 2007. Their focus was on Sampling and Merchandising services. In 2016, Ramin Behtasi and I joined as shareholders. Within less than 2 years of collaboration, we transformed Parla into a full-service BTL agency. during this time, the permanent staff increased from 16 to over 250 employees, and Parla's network expanded to 17 provinces out of the country's 31 provinces.We established a production factory and installation teams for POSM, provided training and personal development programs for employees, implemented optimized operational processes, especially in the Account Services and CRM departments, and developed extensive software infrastructure to control field operations in Sampling, Merchandising, Marketing Research, Retail Audit, and more.Field projects were carried out by numerous volunteer and temporary personnel in various cities. To monitor, allocate tasks, and collect data, we created location-based software. We provided a mobile application for field employees, a web panel for project managers, and a real-time monitoring and reporting panel for clients.[Unfortunately, due to financial disagreements with the company's founders, this collaboration came to an end in 2018.]>> Clients:- Schwarzkopf (Taft, fa, Gliss, Palette)- Henkel (Persil, Pril, ver nel)- Kalleh (Lactivia, Pemina, Pinka, Amol Blue, …)- Nestle (NANKID, Nescafe)- L’Oréal (L’Oréal Paris, ELSEVE, Garnier, Maybelline, Men Expert)- Sensodyne- Ego (Sun Sens, QV)- Zarrin (My Baby)[I left Parla due to a financial dispute.]

Peyk-e-Bartar was a media group that encompassed various print and digital media outlets. It was a 1200-person organization consisting of operational units such as sales, graphic design, printing house, distribution, Journalist and editorial team, content production, and support units including accounting, HR, ICT, CRM, services, and procurement.During the years when internet & smartphones penetration and digital media & platforms were rapidly growing in Iran, I was hired with the mission to develop new revenue models within this organization.After a short period, I was promoted to the position of "Board Representative" and took on a wide range of executive responsibilities. This job opportunity provided me with valuable learning experiences.During my successful collaboration, I managed to expand the group's product portfolio and investments in digital platforms and media. Additionally, we achieved positive results in corporate governance, management systems enhancement, and the deploy of enterprise softwares.>> Projects:- Platforms: Clickyab, Dunro (formerly iBartar)- Digital Media: Hamgardi, Chidaneh, Tarafdari, Bartarinha, niniban, Alo Doctor, Rokna- Print Media: Ideal, Seeb-e-Sabz, Manzel, TakhteGaz, Ashpazi Mosbat[I left Peykebartar to gain experience in an advertising agency and invest in my own business.]

I co-founded a startup called Pardaaz with a group of friends, all of whom were graduates of QIAU University in computer engineering, information technology, and industrial engineering. Our startup focused on ERP and we developed a total solution using the WEBRATIO BPMS engine for international cargo transportation by sea and road.This software was tested in two companies, Sadidbar and TRCL, as a pilot project. It supported all documentations and operations for multimodal, intermodal, groupage, and partial shipment modes.Managing a team of 17 members, experiencing various dimensions of business leadership, interacting with organizational customers, and going through the complete cycle of designing, implementing, deploying, and developing a software product were the valuable lessons I learned from this entrepreneurial experience.[Pardaaz was shut down due to sanctions.]

Sourcing, purchasing, logistics, marketing and sales of Building Materials