Vaia Louise Allen Email & Phone Number

Malvern, Sa, Au

Geelong, Victoria, Australia

Working for GHD's clients, in water, energy, and urbanisation. Making the world sustainable for generations to come.

Geelong

Geelong, Victoria, Australia

The TAC is a Victorian Government-owned organisation set up to pay for treatment and benefits for people injured in transport accidents, promote road safety and improve Victoria's trauma system.The Community Relations division is responsible for engaging the Victorian Community regarding road safety and TAC matters through marketing campaigns, public education, partnerships and media.The Digital Communications team are responsible for managing, creating and coordinating content across the TAC's social media and online assets including Facebook, Twitter, Instagram, YouTube as well as 15 websites managed by the TAC.Responsibilities include:- Social media management, advertising bookings, content scheduling, content writing, providing insights- Responsible for using Squiz (CMS) system to maintain and manage websites, create pages, update web content for TAC Corporate, Towards Zero, Road Safety Education and Spokes websites- Working with agencies, public education, marketing and partnerships teams to deliver digital content and assets- Part of a team creating the Towards Zero business program website and digital assets- Creating client video stories for use on social and internal communications- Enhancing the user experience (UX) for TAC websites- Reporting website activities via Google Analytics

Geelong

Release Property Management (Release) is a medium sized leasing agency located in Geelong.As PR and Marketing Manager I was responsible for delivering a range of services to the business including print and digital marketing and public relations outcomes such as events, writing for local papers and ceating content. I rebranded the company image by developing a brand style guide and delivering new signage, forms and templates bringing together a comprehensive and cohesive brand.In 2016 I wrote the successful submission and judges presentation for the Geelong Business Excellence Awards - the Release team won Medium Business of the Year.

Melbourne, Australia

As Managing Consultant at Lou Lu & Co clients utilised my expertise to manage their end-to-end marketing and communications outputs including:- Successfully delivered marketing, communications, creative, media and events strategies for clients with successful results- Set up and managed a small business including budgeting and accounting- Rebuilt in excess of five websites including organic SEO setup- Created social media campaigns using LinkedIn, Facebook and Twitter for various clients and projects

Melbourne, Australia

One of Victoria’s largest and most dynamic property developers, with a portfolio of over 20 property and project brands - working across these, responsibilities included:- Driving the Communications and PR strategies across the business- Collateral and branding development for high profile residential, retail and commercial campaigns including newspaper and magazine advertising, brochures, signage, environmental graphics, retail display suites, way finding systems, direct mail and online applications- Managing and delivering a number of complex corporate, project and sales brochures including MAB Corporate, NewQuay and University Hill- Working with key community, stakeholder and government groups in particular with City of Melbourne on the NewQuay Docklands project and City of Whittlesea with University Hill- Tourism and destination marketing of NewQuay project including co-managing large community events such as New Years Eve- Coordinated brand style guide toolbox for over 10 brands and managed the staff implementation- Writing reports and analysis data on a range of areas in particular the digital systems across the organisations projects- Leading the communications team, managing workloads and WIP’s- Creating and managing high-profile staff and celebrity photo shoots and TVC’s- Managing invoicing and budgeting for communications division

Adelaide, Australia

Approached by the Director to set up and manage a number of projects as part of the business start-up phase. - Set-up admin systems for the new business including student database, forms and templates and rebuilt the database for a seamless enrolment process- Delivered staff and student facility training sessions

Adelaide, Australia

- Business relationship management and development including cold and warm calling- Candidate management and placement- Interviewed and placed candidates into various businesses including private schools, hospitality and professional service firms

Adelaide, Australia

As part of a productive team:- Coordinated large events, road shows and seminars for 100 – 5,000 people- Managed marketing and promotional campaigns for events and product launches- Collated data and compiled regular company reports on business trends- Systemised customer database ensuring it was efficient for staff to email event and product information to over 5,000 distributors daily

Adelaide, Australia

- Managed function sales, significantly increasing the private function trade across the hotels- Wrote collateral and creative documents using Publisher including flyers, menus and hotel promotions- Managing hotel promotional events such as winery tours and wine/food matching events- Set up new online hotel loyalty card program and increased repeat visitations through point collection

Certificate Of Engagement

Understand how to facilitate, design, and use a range of methods in a contemporary community engagement setting. Australasian context.

Diploma, Digital Marketing, Distinction

Studied through the Australian College of Marketing (a CIM Study Centre). This digital marketing course is focussed on how to plan.

Advanced Diploma Business, Public Relations

Learnt how to build an organisation's reputation and maintain positive relationships with external clients, customers and stakeholders.

Certificate Iv Workplace Training And Assessment, Workplace Development And Training

The Certificate IV in Training and Assessment program incorporates the National Standards for Workplace Trainers and Assessors. The units.

Certificate Iv Marketing, Marketing

Advanced Diploma Hospitality, Hospitality Administration/Management

Project Management Fundamentals