Vaia Louise Allen

Vaia Louise Allen Email and Phone Number

Communications Advisor @ Torrens to Darlington Project
Malvern, SA, AU
Vaia Louise Allen's Location
Geelong, Victoria, Australia, Australia
Vaia Louise Allen's Contact Details

Vaia Louise Allen personal email

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About Vaia Louise Allen

With over 20 years of experience spanning government and private sectors, I specialise in strategic communications, stakeholder engagement, and digital accessibility. My career includes impactful roles in industries such as infrastructure, transport, hospitality, and disability services. I am passionate about delivering inclusive, clear, and compelling communication strategies that align with organisational goals and influence key decision-makers at the executive level.I excel in translating complex information into concise narratives, fostering relationships across diverse stakeholders, and championing digital accessibility initiatives. Notably, I led global efforts in accessibility standards, directed communication strategies for national projects, and enhanced media visibility for major property developments. I am also adept at navigating high-pressure environments and executing communication plans that drive measurable outcomes.I hold a Diploma in Digital Marketing and an Advanced Diploma in Business (Public Relations), alongside multiple certifications in stakeholder engagement and workplace training.Key Highlights:- Established and led the Global Accessibility Working Group at GHD, advancing global digital inclusivity standards.- Directed national communications for high-impact projects at the National Disability Insurance Agency, including mental health initiatives.- Boosted media visibility by 200% at MAB Corporation within 12 months.- Successfully revitalised TAC’s e-newsletter, engaging over 50,000 subscribers.Connect with me to discuss how we can collaborate on driving strategic communication initiatives, influencing stakeholders and driving organisational change.

Vaia Louise Allen's Current Company Details
Torrens to Darlington Project

Torrens To Darlington Project

View
Communications Advisor
Malvern, SA, AU
Website:
T2D.sa.gov.au
Employees:
49
Vaia Louise Allen Work Experience Details
  • Torrens To Darlington Project
    Communications Advisor
    Torrens To Darlington Project
    Malvern, Sa, Au
  • Ghd
    Senior Advisor, Engagement, Communications And Community
    Ghd Oct 2021 - Oct 2023
    Geelong, Victoria, Australia
    Working for GHD's clients, in water, energy, and urbanisation. Making the world sustainable for generations to come.
  • National Disability Insurance Agency
    Senior Advisor Communications And Engagement
    National Disability Insurance Agency Jul 2018 - Sep 2021
    Geelong
  • Transport Accident Commission (Tac)
    Digital Communications Advisor
    Transport Accident Commission (Tac) Mar 2017 - Feb 2018
    Geelong, Victoria, Australia
    The TAC is a Victorian Government-owned organisation set up to pay for treatment and benefits for people injured in transport accidents, promote road safety and improve Victoria's trauma system.The Community Relations division is responsible for engaging the Victorian Community regarding road safety and TAC matters through marketing campaigns, public education, partnerships and media.The Digital Communications team are responsible for managing, creating and coordinating content across the TAC's social media and online assets including Facebook, Twitter, Instagram, YouTube as well as 15 websites managed by the TAC.Responsibilities include:- Social media management, advertising bookings, content scheduling, content writing, providing insights- Responsible for using Squiz (CMS) system to maintain and manage websites, create pages, update web content for TAC Corporate, Towards Zero, Road Safety Education and Spokes websites- Working with agencies, public education, marketing and partnerships teams to deliver digital content and assets- Part of a team creating the Towards Zero business program website and digital assets- Creating client video stories for use on social and internal communications- Enhancing the user experience (UX) for TAC websites- Reporting website activities via Google Analytics
  • Release Property Management
    Pr And Marketing Manager
    Release Property Management Aug 2015 - Dec 2016
    Geelong
    Release Property Management (Release) is a medium sized leasing agency located in Geelong.As PR and Marketing Manager I was responsible for delivering a range of services to the business including print and digital marketing and public relations outcomes such as events, writing for local papers and ceating content. I rebranded the company image by developing a brand style guide and delivering new signage, forms and templates bringing together a comprehensive and cohesive brand.In 2016 I wrote the successful submission and judges presentation for the Geelong Business Excellence Awards - the Release team won Medium Business of the Year.
  • Lou Lu & Co.
    Managing Consultant
    Lou Lu & Co. Apr 2010 - Dec 2015
    Melbourne, Australia
    As Managing Consultant at Lou Lu & Co clients utilised my expertise to manage their end-to-end marketing and communications outputs including:- Successfully delivered marketing, communications, creative, media and events strategies for clients with successful results- Set up and managed a small business including budgeting and accounting- Rebuilt in excess of five websites including organic SEO setup- Created social media campaigns using LinkedIn, Facebook and Twitter for various clients and projects
  • Mab Corporation
    Communications Manager
    Mab Corporation May 2005 - Apr 2011
    Melbourne, Australia
    One of Victoria’s largest and most dynamic property developers, with a portfolio of over 20 property and project brands - working across these, responsibilities included:- Driving the Communications and PR strategies across the business- Collateral and branding development for high profile residential, retail and commercial campaigns including newspaper and magazine advertising, brochures, signage, environmental graphics, retail display suites, way finding systems, direct mail and online applications- Managing and delivering a number of complex corporate, project and sales brochures including MAB Corporate, NewQuay and University Hill- Working with key community, stakeholder and government groups in particular with City of Melbourne on the NewQuay Docklands project and City of Whittlesea with University Hill- Tourism and destination marketing of NewQuay project including co-managing large community events such as New Years Eve- Coordinated brand style guide toolbox for over 10 brands and managed the staff implementation- Writing reports and analysis data on a range of areas in particular the digital systems across the organisations projects- Leading the communications team, managing workloads and WIP’s- Creating and managing high-profile staff and celebrity photo shoots and TVC’s- Managing invoicing and budgeting for communications division
  • Bradford International College
    Administration, Student And Staff Facilities Manager
    Bradford International College Sep 2003 - Sep 2004
    Adelaide, Australia
    Approached by the Director to set up and manage a number of projects as part of the business start-up phase. - Set-up admin systems for the new business including student database, forms and templates and rebuilt the database for a seamless enrolment process- Delivered staff and student facility training sessions
  • Challenge Recruitment (Williams Alexander Executive Search)
    Executive Consultant
    Challenge Recruitment (Williams Alexander Executive Search) Apr 2003 - Sep 2003
    Adelaide, Australia
    - Business relationship management and development including cold and warm calling- Candidate management and placement- Interviewed and placed candidates into various businesses including private schools, hospitality and professional service firms
  • Herbalife
    Pacific Rim Sales And Communications Representative
    Herbalife Apr 2001 - Apr 2003
    Adelaide, Australia
    As part of a productive team:- Coordinated large events, road shows and seminars for 100 – 5,000 people- Managed marketing and promotional campaigns for events and product launches- Collated data and compiled regular company reports on business trends- Systemised customer database ensuring it was efficient for staff to email event and product information to over 5,000 distributors daily
  • Adelaide Hotel Syndicate (Seacliff Beach, Bombay Bicycle Club, Earl Of Leicester)
    Promotions And Functions Manager
    Adelaide Hotel Syndicate (Seacliff Beach, Bombay Bicycle Club, Earl Of Leicester) Nov 1999 - Apr 2001
    Adelaide, Australia
    - Managed function sales, significantly increasing the private function trade across the hotels- Wrote collateral and creative documents using Publisher including flyers, menus and hotel promotions- Managing hotel promotional events such as winery tours and wine/food matching events- Set up new online hotel loyalty card program and increased repeat visitations through point collection

Vaia Louise Allen Skills

Marketing Strategy Marketing Communications Corporate Communications Online Marketing Corporate Branding Project Management Brand Developement Property Marketing Public Relations Internal Communications Database Marketing Email Marketing Website Development Media Management Press Releases Social Media Marketing Newsletters Writing Brand Management Brand Loyalty Database Management Crm Software Brand Development Crm Management Event Management Marketing Management Marketing Strategic Communications Advertising Online Advertising Stakeholder Engagement Sellers Media Relations Digital Marketing Database Admin Direct Marketing Seo Copywriting Stakeholder Management Reputation Management Social Media Measurement Web Content Management Digital Strategy Speech Writing Social Media Media Planning Publicity Strategy Digital Media Business Process Improvement Negotiation Diplomacy Training Public Speaking Editing Microsoft Office

Vaia Louise Allen Education Details

Frequently Asked Questions about Vaia Louise Allen

What company does Vaia Louise Allen work for?

Vaia Louise Allen works for Torrens To Darlington Project

What is Vaia Louise Allen's role at the current company?

Vaia Louise Allen's current role is Communications Advisor.

What is Vaia Louise Allen's email address?

Vaia Louise Allen's email address is va****@****.gov.au

What schools did Vaia Louise Allen attend?

Vaia Louise Allen attended Iap2 - International Association Of Public Participation, Cim | The Chartered Institute Of Marketing, Swinburne University Of Technology, Lp Communications, Tafe Sa, Tafe Sa, Aim Education & Training.

What are some of Vaia Louise Allen's interests?

Vaia Louise Allen has interest in Networking, Health Promotion, Children, Digital Media, Investing, Health And Nutrition, Property, Creative Work And Design, Environment, Education.

What skills is Vaia Louise Allen known for?

Vaia Louise Allen has skills like Marketing Strategy, Marketing Communications, Corporate Communications, Online Marketing, Corporate Branding, Project Management, Brand Developement, Property Marketing, Public Relations, Internal Communications, Database Marketing, Email Marketing.

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