Key Result Areas: - Creating & refining social media profiles to enhance client acquisition, customer service and PR efforts on the web - Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results - Working on various blogs focusing on random topics mostly company product and services - Conceptualising & running paid campaigns in Facebook & Google AdWords to increase brand awareness and generate lead - Assisting in managing on-page & off-page activities for the website; updating social media pages such as Facebook, Twitter, LinkedIn, G+ in order to create brand awareness - Executing strategic search engine marketing and social media direction for various clients in order to optimize online presence for maximum exposure - Managing online campaign media buys, advancing the analytics and reporting to the various queries - Formulating strategies and implementing digital marketing techniques in coordination with Operations Head - Coordinating with the team & the client to ensure proper execution of tasksHighlights: - Led a team of web developers/designers for the creation of digital marketing campaigns using a variety of tools - Created, engaged and grew a thriving online community users across multiple social networks such as YouTube, Facebook and Twitter along with consistent interaction members on various website - Member of a project team consisting of representatives from Marketing and a Digital Agency that re-designed the brand website; conducted focus group research and created fresh web content - Managed digital marketing projects for various clients, ensured achievement of Return on Investment (ROI) and reported on achievements - Created strategic search engine marketing and social media direction for over clients to optimize online presence for maximum exposure