• Leading multiple account teams of over 500 analysts across various geographies.• Managing project budgets, building cost models, and developing solutions as a media subject matter expert.• Identifying revenue drivers and optimizing processes to increase profitability and efficiency.

• Built teams and processes to achieve revenue targets and enhance market presence.• Managed delivery teams for various government and corporate clients, ensuring client satisfaction and operational efficiency.• Manage the entire onsite/offsite/Shared delivery team• Maintaining relationships with all stakeholders at new and current clients

• Leading team of 8 Social Media Strategist, 4 Graphic Designer, 3 Video Editors & 11 Content Writers• Managing, creating and publishing original, high quality content on social platforms of Honourable CM of Uttarakhand along with DIPR ( Uttarakhand Govt.)• Oversees the complete communication and social media content strategy for Uttarakhand Govt.• Cover all major events of CM's and Govt and streaming them Live of Social media Platforms of CM of Uttarakhand along with DIPR• Planning, Strategizing and executing Digital Campaigns• Proactively keeps abreast of assigned marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.• Manages research studies that yield rich insights into Voters online behavior and key motivational/attitudinal behavior

Social Media Management/Strategy/Project Lead (Government Division & Middle East)A) Strategic planner• Oversees brand communication and social media content strategy for Ministry of External Affairs, Delhi Tourism, UP Rera, UP Tourism, Ghaziabad Development Authority, IHMCL-FASTag and other Government accounts. • Leading the overall digital marketing strategy including Paid, Search, Display, Affiliate, Email, Facebook ads, Push Notifications and SEO • Driving client pitches to acquire new business through tender participation (Govt. Alliances)• Lead client relationship as digital media strategist, enhancing and integrating online, mobile, video and social initiatives• Developing and executing Facebook, Twitter and Instagram campaign strategies. Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign. • Developing & implementing brand communication strategy along with capturing insights on market trends, competitive landscape and consumer needs • Developing walled garden products for Govt. authorities, both at central & state level • Optimized Media Selection and Budgets B) Account Planning & Management: • Process creation, vendors’ on-boarding & management • Identifying upselling opportunities while servicing existing clients • Managing internal teams & timely escalation to senior stakeholders • Managing client’s requirement related to digital & creative mandate • Responsible for streamlining client communication process with the agency • Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations. • Analyzed campaign results to determine optimizations and recommendations for future campaigns. • Evaluated media partners using 3rd party tools to determine relevancy to target consumer profile.

Sales enablement• Developing sales pitches & providing strategic inputs to the frontline sales team in identifying & analyzing new growth opportunities • Enhance business through respective govt. ministries/departments, DAVP, NFDC by proposing customized media solutions• Handle international/ national tender preparation and bid process managementD) Partnership & Alliances • Driving large scale group level strategic media partnerships with various ministries, state & central govt • Identifying content integration opportunities via strategic B2B alliances for ShemarooMe Shemaroo Entertainment product offerings in Middle East with focus on UAE and Dubai Market: • Conceptualizing brand communication, digital campaigns, content strategy.• Strategic alliances & partnerships. • Driving end-to-end process involved in new client pitches.• Business planning & reporting• Key account planning & management • Exploring new business opportunities• Consortium Partner identification & engagement• Sales planning & enablement • Market and trends analysis

The development of a functional content calendar for Rakshaknews.com (Defence Portal)Operations Management role for web and mobile Handling Social Media Campaign for various Govt. Departments and Ministries i.e Delhi Police, Ayush Ministry, Delhi Tourism, Income Tax, KVIC, IGL, ITPO etc Creating and executing PresentationsDrive traffic, engagement, retention and positive readers behaviourDevelop and execute Facebook strategies for traffic generation Handling Creative agency end to end from campaign brief to execution of the campaignOversees communication strategy of Fresh business, forms and direct sadvertising strategies, implement ad campaigns, supervises advertising-related departments.Developed PR, publicity content resulting in annual media impressions AcheivementsDevelop content strategies and helped RakshakNews.com to establish as a product on web, which increased the UVs and PVs to 300 times in couple of months Revamp designs of sections to increase the visibility and overall growth Successfully handled some government social media campaigns i.e Rajasthan Khadi Village & Industries Board Jaipur Exhibition 2018, IFSSI, Income Tax Nukkad Natak Online Competition, IOC BVI Fuel, IFCI Social media accounts management, Delhi Police Twitter Campaigns etc

Job responsibilitiesTraffic Generation via Social Media for their Bollywood Portal ( Arrechintu.com)Develop and execute Facebook strategies for traffic generation Develop Social Media strategies for other platforms Grow, supervise and lead the social media team to execute above strategiesDrawing on content strategy, UX, marketing, amplification Heading content writers Content creation, management AcheivementsDevelop content strategies and helped Arrechintu.com to establish as a product on web, which increased the Pageviews to 1.5 M from 100k in couple of months Revamp designs of sections to increase the visibility and overall growth Built solid working relationships with Blogger network, sponsors and media organizations

VAN Digital Media Pvt. Ltd offers digital/social media solutions to Celebrities. Other than this we provide following services1) Twitter hashtag campaigns 2) Social media Profiling3) Social Media Marketing4) Website Designing/Development 5) Website Maintenance Wordpress

 Incharge of www.timesofindia.com Photogallery Section (All India) , Beauty Pageants Managing a team of 7 reporters  Manage a team of Reporters, Desk editors who update the website on a routine basis In charge of all Social Pages of (Quickstir.in(timesofindia new venture) ( Photogallery) i.e Facebook, Twitter, Pinterest, G-plus  Bringing out creative headers and texts for news stories, Photogalleries so as to gain maximum page views. Managing Social Campaigns in order to increase social visibility of products

 Manage a team of Reporters, Desk editors who update the website on a routine basis Manage a team of Reporters, Desk editors who write on-the-fly news stories from television or any other source as news breaks and update website ahead of all

 Worked as a “Feature Writer” under Mr. Anil Sharma (Chief Editor Mid-Day) writing various article and features ranging from Entertainment to sports.

 Preparing online content for international business community, i.e., reputed manufacturers, exporters and service providers.  Also involves editing/ proofreading the content for tradeindia.com and Drafting of promotional mailers and newsletters.  Develop content strictly in accordance with the scope and limitation of web and its promotional aspects. Responsible for providing descriptive content for websites catering to International audience.

 Full fledge research material for different programmes such as Public Forum, Sansad Si sadak Taak, House at work, Policy Priorities, Agend, Hearth of the Matter, etc. Preparing questionaire for Anchors Questionaire and Talking points for different Interviews Daily events (From various Newspaper and Media Channels)