Vaibhav R. Email & Phone Number

New York, Us

- Founded and expanded the Data Analytics, Science, and Engineering teams to 15 members, scaling operations to manage multi-terabyte datasets and over 1M weekly ETL operations with high efficiency and stability.- Established a dynamic R&D department, innovating several data products that were integrated into the Unqork platform, saving hundreds of thousands of hours in application development and significantly boosting efficiency.- Leveraged Generative AI to tap into new revenue streams, focusing on COBOL-based applications. Envisioned using AI as a smart assistant within our platform, resulting in a potential fivefold increase in application development productivity.- Granted a patent for pioneering work in cyclomatic complexity and the automatic optimization of codeless applications.- Regularly delivered insights to enhance user experience on the platform , influencing strategic decisions through data-driven presentations to Senior Leadership.- Provided consultancy across finance, insurance, and public sectors, contributing to significant social initiatives like pandemic-related meal distribution and rent relief.- Collaborated extensively across various teams, aiding Customer Experience in churn prediction, delivering crucial auditing reports to Finance, guiding Legal on data governance contract language, and co-developing the FedRamp analytics process with Security.- Championed DEI across the team and company-wide. Acted as the Executive Sponsor for the Caregivers Employee Resource Support Group (ERSG), mentoring its leadership and promoting an inclusive workplace culture.

Brooklyn, New York, Us

- Built the analytical horsepower to drive insights across RTR. Instrumental in growing RTR 10x in revenue during my tenure.- Member of Senior Leadership Team overseeing growth analytics, marketing analytics and subscription analytics teams.- Built the web analytics and experimentation infrastructure for RTR including log level data collection and tools such as Google Analytics and Tableau.- Created the ROI and CPA measurement framework for paid marketing channels. Built a multi-visit multi-channel attribution model to track channel performance.- Partnered with Product team to optimize customer journeys by conducting 50+ A/B tests. - Led and built the Analytics for subscription business from scratch.- Developed cohort models to predict customer lifetime value and loyalty behavior in partnership with the Finance team.

Brooklyn, New York, Us

Oversaw the Inventory planning function from Jan 2017 to Jun 2018 and managed inventory budget worth tens of millions of dollars. Reduced avg cost by 10% by creating inventory allocation models.

Brooklyn, New York, Us

Brooklyn, New York, Us

Developed a demand forecast and pricing system that resulted in doubling of the growth of the company.

Brooklyn, New York, Us

Managed $2Mn budget covering different paid channels and oversaw the paid marketing and email marketing teams. Interim Head during CMO transition.

Boston, Ma, Us

ChoiceStream is an innovator in personalized display ads, email and ecommerce product recommendations that increase revenue, conversion rates and customer engagement for today's biggest brands including Zappos, AT&T, Tesco, MTV, Neiman Marcus.Vaibhav is responsible for the Analytics group that provides both strategic and technical expertise to clients with the goal of increasing conversion rates and brand engagement via ChoiceStream's personalization engine; as well as to design algorithms to expand the feature capabilities of the engine. - Manage a team of analysts to develop cutting edge algorithms for predicting user behavior- Engage with clients on best practices for creating more meaningful user interactions.- Provide the vision in product design and roadmap planning- Conceived and developed an analytics based decision engine to target relevant audiences/segments for online advertisers- Work closely with Sales and Marketing team on key business development initiatives. Develop and articulate key aspects of algorithms to prospective clients and potential strategic partners

Boston, Ma, Us

- Co-invented an automated, scalable and efficient (than A/B testing) multivariate optimization framework that "... eliminates the standard practice of time-consuming A/B testing and replaces that approach with an automated, scalable testing solution … and eliminates manual processes and human error" (Source: https://www.businesswire.com/news/home/20111214005219/en/ChoiceStream-Announces-New-Features-of-CONNECT-™-Personalization-Solution)- Performed several innovative optimizations and applied best practices to achieve clients’ business targets.- Consistently rated a very strong performer (exceeds expectations) in performance reviews- Automated individual pieces of the optimization engine to reduce manual effort

Cambridge, Ma, Us

M. S., Transportation Engg And Econometrics

B. S.