Digital Transformation of Marketing & Sales function of a major Steel player - Conceptualized an online B2B platform for the distributor network- Go-to-market strategy for pilot and full scale launch of the product - Change management to drive adoption of a new digital channel for the entire salesforce

- Go-to-Market for New Products: responsible for deciding GTM strategy for new Data, Voice & Combo products across all Telecom circles of India- Product Monetization: designed a premium WiFi program to target frequent flyers; identified micro-segments to up-sell paid high speed WiFi plans- Digital Transformation: conceived a Digital Score for all circles and BUs based on customer penetration and intensity metrics for monetary transactions and self serve actions

- Titan (E-commerce): Top line transformation through - strategic alliances, analysis of customer behavior online, inventory benchmarking, buzzy promotions and offers- Tata Opportunities Fund (Private Equity): involved in evaluating investment opportunities, business valuation, industry research and due diligence- Tata Trusts (Renewable Energy): conceptualized a working model for marginal farmers in eastern UP for using Solar energy for irrigation- Tata Industries (Start-up Incubation): identified frameworks unique to each stage of new business incubation

- Designed content, pricing and distribution strategy; developed a bundled pricing revenue model- Estimated market size for the channel & finalized growth strategy for 5 years

- Credit card portfolio analysis for risk mitigation- Demand forecasting for HNI category credit card in Germany

- Launch of Honda Jazz in Indian market- Process study of Assembly Engine Line through Maynard Operations Sequencing Technique