Leading global branding and communication of the organisation as HOD. Responsible for overall management and growth of department by taking care of functions like event management, branding and promotions, digital marketing and social media management , content marketing, and public relations. Successfully utilised resources to help achieve rapid growth in terms of brand recognition by executing cross-functional campaigns, resulting in exceptional online presence, media engagement, and enhanced brand reputation. • Led a diverse team of 8 professionals, including event coordinators, PR manager, content writers, graphic designers, and digital marketers, achieving outstanding brand growth and reputation enhancement.• Strategically managed external communications, positioning the brand for a notable online reputation uplift and strengthening public relations in a competitive market.• Orchestrated a successful rebranding strategy, resulting in an augmented online presence and, increased media engagement.• Planned and executed an extensive annual event calendar encompassing international and national events, ensuring seamless collaboration with vendors and agencies.• Developed annual budgets and marketing calendars, optimizing resource allocation for maximum ROI and supporting strategic marketing initiatives.• Led advertising and promotional campaigns across various media channels, including newspapers, magazines, out-of-home, and digital platforms, resulting in significant brand visibility growth.• Achieved remarkable growth in brand visibility and engagement through the adept utilization of digital marketing techniques, including Social Media Marketing (SMM), Search Engine Optimization (SEO), and Search Engine Marketing (SEM) strategies.

As a dedicated member of the Communications Working Group for the 2024 UNFCCC YOUNGO, I am committed to leveraging my skills to raise awareness and drive action on climate change. This voluntary role reflects my deep sense of social responsibility and passion for environmental sustainability. By engaging with global youth networks and stakeholders, I aim to contribute to meaningful dialogues and initiatives that foster a more sustainable future for our planet.

Working with group chairman, directors of several companies of the decades old Kanoria Group for flourishing online business:1) Bagalkot Cement and Industries Limited: • Managing overall content for the Brand 'Bagalkot Cement' including website content, social media posts and LinkedIn articles.• Strengthening brand image and identity by pushing a new brand communication strategy. • Generating leads through Facebook Ad Campaigns.• Utilizing LinkedIn Sales Navigation Tools to generate leads from Industrial/B2B buyers.• Planning and Implementation of Social Media Strategies, Campaigns and Calendar. • Penetrating relations with dealers and stakeholders through Whatsapp Business and SMS Marketing.• Dealing with media agencies for graphic designing/video content needs. • On-Page SEO and SEM to grow business in Goa, Kerela, Karnataka and Maharashtra.• Handling Social Media accounts including Facebook, Instagram and LinkedIn.2) Fraangipaani Fashions Pvt Ltd: • Setting up new high end clothing brand V&S from scratch for doing online business.• Utilizing keywords and successfully managed to be on 1st page for V&S products over 20+ search terms on Amazon and Flipkart. • Managing every aspect of E-Commerce platforms Amazon, Flipkart and ETSY for Listing, Selling and Sponsoring V&S products in India and International Market.• Planning and implementation of creative, catalogue and E-commerce photoshoots for V&S and Padma & Frangipani.• Managing overall marketing activities including content, social media, exhibitions planning and pricing for both brands: V&S, Padma & Frangipani.• New product research and development of strategies for online business. 3) Capriccio Trading Pvt Ltd: • Developing business plan for the premium stationary brand ‘Capriccio’.• Setting up and managing E-Commerce platform powered by Shopify.• Developing strategy for re-launching the brand and its new range of products.• Preparing Instagram and Facebook marketing plan.

Improving the performance of Search Engine 'Google' since 2017 for the Locale India. I've been awarded 6 times as Lionbridge Star Rater for April & March 2020, February & May 2019 and April & July 18. Major work responsibilities:• Evaluating quality of digital content for 200+ task types under several categories.• Research, Analysis & Evaluation of Web Search Results and WebPages.• Content Evaluation, Audio and Text Evaluation, Localization & Translations, AI testing.• Analyzing the E-A-T (Expertise-Authenticity-Trustworthiness) level of the webpages.• Analyzing purpose of the webpages and assigning page quality rating.• Researching the user's psychology on how users’ needs are being met by Google search results • Closely monitoring if YMYL (Your Money Your Life) pages are being able to perform their job well.• Reporting on pages, which invite uninvited offensive/upsetting results.• Assessing image/Video qualities and their utility, which are generated as search results on Google.• Evaluating the effectiveness, accuracy and utility of Google voice commands, Google Map and Google Translator.• Analyzing “Side By Side Result Blocks”, I.E- which side of the results sets are being comparatively more helpful than the other side in catering to the users’ demand• Reviewing the language used in the search results by examining grammar, tone and cultural relevance.• Evaluating and annotating web content to contribute insight and relevance to search results• Performing 87% above quality standards and 90% above efficiency expectations for alltasks on average over the course of my contract.• Recording timesheets for the work done in SAP.

At an incense sticks manufacturing & perfumery marketing firm, I worked for all marketing and sales functions including marketing, business development, market research, branding, promotions and B2B sales. Major works: Launch of 6 Umbrella Brands under Sparkling in six states and Managing brand identity and image. Managing website and E-Commerce platforms including Amazon, Flipkart and Shopclues. Business research and analysis on Indian Incense sticks and perfumery market. Sales forecasting, Budgeting and business analysis. Developing market of six states through B2B Sales. Leading the sales team and motivating them for fulfillment of business targets. Development of Promotional and Branding campaigns for digital and offline channels.

Major Tasks Done:- • Research on the best advertisement medium of tier II and III cities.• Creation of advertisement and it's storyboard for the Brand 'Mahakosh.'• Management of promotional events i.e. caterers meet and stalls at trade exhibitions. • Recce for placing hoardings in MPCG. • Learning on negotiation with media agencies.• Visualizing and making decisions on designs of marketing materials including hoardings, pop's. • Preparing a list of caterers of the state Madhya Pradesh.

• Sales Classes and field training of sales at distributor's point.• Learning of Hardcore FMCG sales, Push Strategy, Line Extension and more.