Director - Performance Media
Current• Spearhead data-driven user acquisition strategies for mobile apps, focusing on post-install event-based and direct response campaigns. Lead programmatic media buying, planning, and optimisation efforts across major channels to drive scalable, ROI-positive growth.• Grew quarterly revenue by 140% from Q2 to Q3 2024, delivering high-impact results for clients like Grab, Netflix, Gojek, Tokopedia, Kabam, Plarium, IGG, Samsung, Pandora, Spotify, Amazon, Uber, etc. • Collaborate with Big 6… Show more • Spearhead data-driven user acquisition strategies for mobile apps, focusing on post-install event-based and direct response campaigns. Lead programmatic media buying, planning, and optimisation efforts across major channels to drive scalable, ROI-positive growth.• Grew quarterly revenue by 140% from Q2 to Q3 2024, delivering high-impact results for clients like Grab, Netflix, Gojek, Tokopedia, Kabam, Plarium, IGG, Samsung, Pandora, Spotify, Amazon, Uber, etc. • Collaborate with Big 6 and mid-tier agencies to design and execute performance marketing strategies, leveraging advanced analytics for continuous campaign optimisation. Show less