With over 15 years of versatile experience, I bring a unique blend of product management, growth strategy, marketing, and project management expertise across EdTech, MarTech, HealthTech, and beyond. My journey includes foundational roles at IBM, Shourya Advertising, and Crystal Travel, where I developed core skills in customer service, ATL/BTL marketing, and content-driven growth.""As an ex-founder of Mark N Comm PR, I led my own venture specializing in marketing, PR, and project management. This entrepreneurial experience sharpened my leadership and strategic thinking, which I bring to every product role.""My recent focus has been in product management, where I’ve successfully managed and launched over 30 product features across various stages at companies like Classteacher Learning Systems, DBMCI, Pragmatic Leaders, and CareCentra. Notable achievements include contributing to the Classpad education tablet and Smartfluence DSP platform, where I helped build scalable, user-centric products that drive engagement and growth.""Currently, I’m exploring AI and ML applications in product strategy and pursuing an advanced course to further develop my skills in this area. My enthusiasm for technology-driven solutions, combined with a deep understanding of user needs and market trends, positions me to create impactful products that meet business and user goals alike.""I am open to immediate opportunities across locations, eager to contribute my expertise in product, growth, and marketing to innovative teams.
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Product ManagerCarecentra Jun 2022 - Jun 2024Chennai, Tamil Nadu, India -
Product ManagerSmartfluence Jun 2022 - Jun 2024Chennai, Tamil Nadu, IndiaExtensively worked with the leadership of the organization & developed an extensive product roadmap as well as PRDs & BRDs for each epic and sprint. Successfully transitioned from waterfall to agile and reduced sprint durations by 30%.Played a catalyst role in bringing product development back in-house and reduced the operational cost for development by 60%.Also, worked with cross-functional teams such as customer success, sales & Marketing, to get customer insights to pivot the product roadmap in order to get product market fit, resulting in a 500% jump in ARPU & 10x jump in MAU.Launched 5 features and managed one complete overhaul of the product including getting rid of entire technical debt. -
Product ConsultantFreelance (Self Employed) Sep 2021 - Jun 2022Remote -
Head Of Marketing And ProductDbmci Dec 2019 - Apr 2021Delhi, India• Conducted Market research for Customer Development• Coordination between the leadership and tech team to build the products to get Product/Market Fit• Led to the authentic AB testing before the product launch to build products’ loyalty base• Prepared and executed GTM strategy for eGurukul and DBMCI Live app• Implemented go-to-market levers for driving sales (product pricing, lifecycle management, onsite funnels, organic/inorganic promotions, etc)• Lead cost reduction initiatives to build a sustainable profitable growth• Successful digital transformation of DBMCI coaching classes to DBMCI Live App for live lectures• Reduced drop-off rates of new users to 40% by optimizing user acquisition funnels Increased the user base 3.5x• Increased ROI to 7x by implementing multiple growth hacks at different stages of the acquisition and revenue funnel to convert users and by introducing various new programs to cater to all customer needs• Owned and optimized all growth marketing campaigns (internally and externally with agencies)• Worked across learning product, marketing, and sales department to ensure consistent brand development across all initiatives & heading the marketing team -
Sr. Manager Growth/MarketingContentify Mar 2018 - Aug 2019Gurgaon, India• Planning and managing marketing campaigns that promote client's brand, products, and services through Digital (SEO, SEM, SMM, SMO, SMS/Whatsapp & Email Marketing) and Offline Marketing (ATL/BTL, Activation & Public Relations).• Managed a team of 18 professionals• Successfully managed marketing for high profile clients like Bharti Foundation, Bajaj Finserv, Jana Bank, Mahindra Finance, FabIndia, Hughes Global Education, Trutap, Hughes Communications, etc.• Generated quality leads for clients that lead upto 5x more conversions than other agencies/sources.• To take responsibility for developing plans and executing projects and initiatives that supports the broader short and long- term marketing strategy.• Preparing/executing marketing plans/media plans. -
Founder And OwnerMark N Comm Pr Jul 2016 - Feb 2018New Delhi Area, India• Planning and managing marketing campaigns that promote client's brand, products, and services through SEO, SEM, SMM, SMO, SMS/Whatsapp & Email Marketing, Corporate/Internal communication/PR.• Successfully managed marketing for high profile clients like Rhiti Sports (7 by MS Dhoni), Bittoo Tikki Wala, Bikanervala, Weston Television, Bharat Nirman Foundation, Bhartiya Janta Party, etc.)• Build and managed a team of 24 professionals,• To take responsibility for developing plans and executing projects and initiatives that supports the broader short and long- term marketing strategy.• Preparing/executing marketing plans/media plans.• Managing Corporate Communications (internal and external) of the clients.
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Marketing & Product ManagerMind Shaper Technologies Jul 2013 - Mar 2016Gurgaon, Haryana• Organized market/user interview and planned the product lifecycle for Chifro Studio• Implemented GTM strategies for driving sales (product pricing, lifecycle management, onsite funnels, organic/inorganic promotions, etc)• Lead cost reduction initiatives to build a sustainable profitable growth• Planned, executed and optimized brand and performance campaigns and marketing automation journeys to acquire, activate and retain users• Increased revenues to 3x by implementing multiple growth hacks at different stages of the acquisition and revenue funnel to convert users• Owned and optimized all growth marketing campaigns (internally and externally with agencies)• Worked across learning product, marketing, and sales department to ensure consistent brand development across all initiatives and currently spearhead the marketing team -
Project Consultant (Product & Marketing)Riding House Infotec Jan 2015 - Aug 2015Gurgaon• Product Management for new travel products with better integration of Big Data through API integration• UX Upgrade for different segments of customers• User & Market Survey for better understanding of user requirements (B2B as well asB2C)• Shifting from waterfall to agile methodologyDelivered 10x jump in overall customer satisfaction & 35x increase in Gross Revenue in 8 months
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Marketing Communications SpecialistCrystal Travel Oct 2012 - Jun 2013Gurgaon, India• Writing & managing content for website, marketing initiatives & collaterals, Newsletters, Corporate Manuals.• Developing and strategically shooting emailers for marketing/sales.• Formulating Media/PR plans for the organization keeping potential clients situated in United Kingdom (London).• Affiliate Marketing. -
Operations And Events ManagerShaurya Advertising Pvt. Ltd. May 2008 - Sep 2012Delhi• Managed a team 5 professionals, including SEO,SMO, SEM experts & graphic designers.• Lead generation and business development for organization as well as for events.• Writing & managing content for marketing initiatives & collaterals,Newsletters, Corporate Manuals.• Managed and Handled clients (Airtel, Samsung, JK Cement, Den Cable Network, Micromax etc) for following activities:ActivationsRoadshowsCorporate VideosAd ShootsEvent Management (Product/Outlet Launch)
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CceIbm Global Process Services 2006 - 2008Customer care, Audits, Quality analyst, Team Management
Vaibhav V Education Details
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Executive Online Mba (Global Mba) -
Political Science And Government -
Bhartiya Vidya Bhavan Department Of Film And Tv StudiesCinematography And Film/Video Production -
Ludlow Castel No. 4A
Frequently Asked Questions about Vaibhav V
What is Vaibhav V's role at the current company?
Vaibhav V's current role is Seasoned Product | 15+ Years in Diverse Roles from Product & Growth to Marketing and PR | AI & EdTech Enthusiast | Open to Immediate Opportunities.
What schools did Vaibhav V attend?
Vaibhav V attended Indian Institute Of Management, Kozhikode, Delhi University, Bhartiya Vidya Bhavan Department Of Film And Tv Studies, Kurukshetra University, Ludlow Castel No. 4.
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Vaibhav V
Navigating The Market Maze With Gtm | Products, Services And Future Mobility| Marketing Enthusiast | A Story TellerChennai2gmail.com, daimler-indiacv.com
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