Vaibhav V Email & Phone Number

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Extensively worked with the leadership of the organization & developed an extensive product roadmap as well as PRDs & BRDs for each epic and sprint. Successfully transitioned from waterfall to agile and reduced sprint durations by 30%.Played a catalyst role in bringing product development back in-house and reduced the operational cost for development by 60%.Also, worked with cross-functional teams such as customer success, sales & Marketing, to get customer insights to pivot the product roadmap in order to get product market fit, resulting in a 500% jump in ARPU & 10x jump in MAU.Launched 5 features and managed one complete overhaul of the product including getting rid of entire technical debt.

Remote

Delhi, India

• Conducted Market research for Customer Development• Coordination between the leadership and tech team to build the products to get Product/Market Fit• Led to the authentic AB testing before the product launch to build products’ loyalty base• Prepared and executed GTM strategy for eGurukul and DBMCI Live app• Implemented go-to-market levers for driving sales (product pricing, lifecycle management, onsite funnels, organic/inorganic promotions, etc)• Lead cost reduction initiatives to build a sustainable profitable growth• Successful digital transformation of DBMCI coaching classes to DBMCI Live App for live lectures• Reduced drop-off rates of new users to 40% by optimizing user acquisition funnels Increased the user base 3.5x• Increased ROI to 7x by implementing multiple growth hacks at different stages of the acquisition and revenue funnel to convert users and by introducing various new programs to cater to all customer needs• Owned and optimized all growth marketing campaigns (internally and externally with agencies)• Worked across learning product, marketing, and sales department to ensure consistent brand development across all initiatives & heading the marketing team

Gurgaon, India

• Planning and managing marketing campaigns that promote client's brand, products, and services through Digital (SEO, SEM, SMM, SMO, SMS/Whatsapp & Email Marketing) and Offline Marketing (ATL/BTL, Activation & Public Relations).• Managed a team of 18 professionals• Successfully managed marketing for high profile clients like Bharti Foundation, Bajaj Finserv, Jana Bank, Mahindra Finance, FabIndia, Hughes Global Education, Trutap, Hughes Communications, etc.• Generated quality leads for clients that lead upto 5x more conversions than other agencies/sources.• To take responsibility for developing plans and executing projects and initiatives that supports the broader short and long- term marketing strategy.• Preparing/executing marketing plans/media plans.

New Delhi Area, India

• Planning and managing marketing campaigns that promote client's brand, products, and services through SEO, SEM, SMM, SMO, SMS/Whatsapp & Email Marketing, Corporate/Internal communication/PR.• Successfully managed marketing for high profile clients like Rhiti Sports (7 by MS Dhoni), Bittoo Tikki Wala, Bikanervala, Weston Television, Bharat Nirman Foundation, Bhartiya Janta Party, etc.)• Build and managed a team of 24 professionals,• To take responsibility for developing plans and executing projects and initiatives that supports the broader short and long- term marketing strategy.• Preparing/executing marketing plans/media plans.• Managing Corporate Communications (internal and external) of the clients.

Gurgaon, Haryana

• Organized market/user interview and planned the product lifecycle for Chifro Studio• Implemented GTM strategies for driving sales (product pricing, lifecycle management, onsite funnels, organic/inorganic promotions, etc)• Lead cost reduction initiatives to build a sustainable profitable growth• Planned, executed and optimized brand and performance campaigns and marketing automation journeys to acquire, activate and retain users• Increased revenues to 3x by implementing multiple growth hacks at different stages of the acquisition and revenue funnel to convert users• Owned and optimized all growth marketing campaigns (internally and externally with agencies)• Worked across learning product, marketing, and sales department to ensure consistent brand development across all initiatives and currently spearhead the marketing team

Gurgaon

• Product Management for new travel products with better integration of Big Data through API integration• UX Upgrade for different segments of customers• User & Market Survey for better understanding of user requirements (B2B as well asB2C)• Shifting from waterfall to agile methodologyDelivered 10x jump in overall customer satisfaction & 35x increase in Gross Revenue in 8 months

Gurgaon, India

• Writing & managing content for website, marketing initiatives & collaterals, Newsletters, Corporate Manuals.• Developing and strategically shooting emailers for marketing/sales.• Formulating Media/PR plans for the organization keeping potential clients situated in United Kingdom (London).• Affiliate Marketing.

Delhi

• Managed a team 5 professionals, including SEO,SMO, SEM experts & graphic designers.• Lead generation and business development for organization as well as for events.• Writing & managing content for marketing initiatives & collaterals,Newsletters, Corporate Manuals.• Managed and Handled clients (Airtel, Samsung, JK Cement, Den Cable Network, Micromax etc) for following activities:ActivationsRoadshowsCorporate VideosAd ShootsEvent Management (Product/Outlet Launch)

Customer care, Audits, Quality analyst, Team Management

Executive Online Mba (Global Mba)

Bachelor Of Arts - Ba, Political Science And Government

P.G. Diploma, Cinematography And Film/Video Production

Activities and Societies: projects and movie reviewscamera and lighting

Diploma In Journalism, Communication, Journalism, And Related Programs, A

High School, Humanities/Humanistic Studies, A